Detroit Report Social Media 
Aaron Wolowiec
AUGUST 10, 2015
The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.
Associations Now
JULY 21, 2017
Long the home for TV and radio journalists, the Motor City group now welcomes sports journalists across media and will boost initiatives to support emerging professionals aspiring to cover Detroit’s sports scene. To that end, Thompson says, DSM is revamping its website to become a hub for sports reporting in the Detroit area.
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Associations Now
AUGUST 24, 2015
Then look no further: SproutSocial’s Strategic Guide to Social Media for Nonprofits , brought to our attention via this repost on SocialFish , dives deep into each of the moving parts that enable nonprofit social campaigns to gain traction and engage audiences. ” To explore the eight-step guide in full, click here.
Nonprofit Marketing Guide
MAY 23, 2019
Earlier this week, it penned this piece for the Detroit Free Press. While each of these examples are connected to opinion pieces, the hooks they’re attached to can also be used for pitching reported news stories, pieces for your nonprofit’s blog or newsletter, or through your social media channels.
Associations Now
APRIL 15, 2014
Also: how the Detroit Pistons let go of a legend the right way. CMSWire reports on her comments at the Forrester Forum for Marketing Leaders last week. If you have just one person doing your social media, watch out for the password problem, writes Social Media for Chambers contributor Christina Green.
Nonprofit Marketing Guide
FEBRUARY 18, 2016
Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Show me a good reporter — and I’ll show you someone who goes out of her way to include a strong nut graph in her story. In my days as a reporter, I often built my stories around my nut graph. But how do you find that context?
Achieve
JANUARY 20, 2016
From her perspective, whether you are in Asia or Africa, the issues there affect her as much as the issues in Detroit, where she lives. Using the Crowdrise campaign platform, she was able to tell friends, share the experience with her consumers, and spread the message through social media. Mallory is raising money and donors.
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