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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.

Education 100
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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.

Report 100
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Report: Connected Cars Could Become Targets for Hackers

Associations Now

A new report released this week by Sen. Those gaps, the report said, could allow hackers to gain control of a vehicle’s electronics system from a remote location, enabling them to unlock a car, track drivers’ movements, and start or shut off the engine, among other things. “We Turns out, that might be a tough promise to keep.

Report 40
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Add Chapters to Make an Old Association Feel New

Associations Now

So far, six local affiliates have been announced in Austin, Texas; Birmingham, Alabama; Detroit; Tulsa, Oklahoma; Dallas-Fort Worth; and the Piedmont region of North Carolina. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.

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Ex VMLY&R Commerce Katie Streten joins WRG division of The Creative Engagement Group to boost Return to Live Offering

Event Industry News

As Head of Creative Strategy, Streten will work with cross functional teams to lead the strategic insights, thinking, process, systems and tools that enable WRG to deliver standout creative work that is effective in inspiring lasting change and meeting its clients’ objectives.

Detroit 52
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How to Connect Your Communications With Your Mission

Nonprofit Marketing Guide

We regurgitate old press releases and repurpose the same templates for our annual reports and donor communications. Fisher Foundation in Detroit. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. So we take shortcuts.

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Monday Buzz: The Secrets of Nonprofit Social Media Success

Associations Now

Struggling to develop a strategy to get your organization’s voice heard amid the din of online conversations? As Wall Street Journal reporter Jack Marshall discovers, even some of the biggest names in traditional and digital media are struggling to make mobile ends meet. Plus: How to breathe new life into your event giveaways!