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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Reinvent What You Do, Not Who You Are

Association Subculture

Narcissism is not a business strategy. We can't moan about members who can't pay dues and then send legislative teams out to kill bills to increase the minimum wage. And now, Detroit. Our beloved Detroit is in danger of losing its soul. However, we will not get there with extractionist, reductionist thinking.

Detroit 100
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Add Chapters to Make an Old Association Feel New

Associations Now

So far, six local affiliates have been announced in Austin, Texas; Birmingham, Alabama; Detroit; Tulsa, Oklahoma; Dallas-Fort Worth; and the Piedmont region of North Carolina. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner. More are coming soon. “As

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Ex VMLY&R Commerce Katie Streten joins WRG division of The Creative Engagement Group to boost Return to Live Offering

Event Industry News

As Head of Creative Strategy, Streten will work with cross functional teams to lead the strategic insights, thinking, process, systems and tools that enable WRG to deliver standout creative work that is effective in inspiring lasting change and meeting its clients’ objectives.

Detroit 52
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Don’t Just Use Data, Keep Reinventing Your Data Strategy

Associations Now

The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. It came from Detroit. So does the membership team. The post Don’t Just Use Data, Keep Reinventing Your Data Strategy appeared first on Associations Now. It offers a great example for associations to follow.

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What to Do When Membership Is Booming?

Associations Now

Declining membership naturally causes sleepless nights for association CEOs and membership teams, and finding solutions to that challenge is critical for survival. For decades, RIA focused mainly on the auto industry in Detroit. When your industry is red hot and your membership numbers are, too, how do you sustain your momentum?

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Leadership Limerick: Innovation Requires Many Contributions

Idea Architects

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. When it comes to innovation, too many people think of the lone genius who invents some breakthrough product, instead of a diverse team with each member contributing different perspectives and roles to create new value.