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How to Get Your Email Marketing in Shape for Year-End Campaigns

Nonprofit Marketing Guide

How to Re-Engage Inactive Email Supporters include: Share your best blog posts, videos, or stories. Use a survey to ask why they haven’t opened an email in a while. Discounted tickets, new merch, etc). ( Be sure to check out that full post for subject lines and other examples you can use.).

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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. For example, one of their services they wanted to advertise was bargaining and negotiation.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership.

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How to Leverage the Marketing Power of Social Proof

WBT Systems

Influencer social proof takes advantage of what marketers call the “halo effect.” For example, foodies are willing to spend more for the cookware lines of Food Network celebrity chefs like Mario Batali and Ree Drummond. You first need a method to request and receive testimonials at scale, for example, automatically emailed evaluations.

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Help Your Members Across the Digital Readiness Gap

WBT Systems

You could identify members of the Relatively Hesitant group by examining behavioral data from your website, emails, and other member activities, and eliminating those who behave like active online learners, for example: Who’s participated in learning programs—online or face-to-face (F2F)? Lack of time. Cost vs. value.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

Based on their interests, create automated email campaigns for prospective members with the content and offers that are most relevant for them. For example, if you have a prospect who regularly visits your professional certification pages, you could add them to a campaign that nurtures those interests.

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5 Ways to Find Low-Cost Association Conference Speakers

GrowthZone

Members of Toastmasters, for example, are trying to improve their speaking skills and may appreciate the practice. Even if you locate someone who charges a fee, you may be able to negotiate a discount or even convince them to waive it. press releases, logos on your site, social media promotion, email marketing, etc.).

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