Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 161

Member Engagement LMS Discount Education 161

Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Segment your email lists. Personalize your emails.

Email Marketing 52

Email Marketing Marketing Strategy Discount 52

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

JULY 21, 2017

Host: American Marketing Association. Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. Grow Your Event with Digital Marketing That Works. More info/register.

Las Vegas 231

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GrowthZone

OCTOBER 30, 2017

Even if you locate someone who charges a fee, you may be able to negotiate a discount or even convince them to waive it. press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. Source: Miranda Brookins, Demand Media.

Cost 114

Cost Conference Press Release Social Media 114

WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Who’s opened your email newsletter and clicked on links to content? You may need the assistance of marketing automation or email marketing software to identify these members.

LMS 218

LMS Mooc Course Education 218

GrowthZone

APRIL 23, 2020

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING.

Resources 158

Resources Software Video Class 158

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. How to Create a Content Marketing Strategy. CONTRIBUTORS.

Marketing 64

Marketing Project Library Kentucky 64

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

Marketing How To Discount Content 52

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Newsletter Social Media 52

Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

Marketing 40

Marketing How To Sample Discount 40

Association Adviser

DECEMBER 15, 2016

New members clearly have the membership and marketing team’s attention. In a recent online discussion about email marketing volume, Kevin Whorton of Whorton Marketing & Research noted that “Newer members often notice a ‘hunting license’ phenomena — the day before they joined they never heard from you, now they do constantly.

Communications 60

Communications Discount Certificate Email Marketing 60

GrowthZone

MAY 23, 2017

Even if you locate someone who charges fee, you may be able to negotiate a discount or even convince them to waive it. press releases, logos on your site, social media promotion, email marketing, etc.). Consider what incentives can you offer to encourage them to speak pro-bono. Source: Miranda Brookins, Demand Media.

How To 60

How To Press Release Social Media Discount 60

Association Adviser

JANUARY 18, 2019

Do you have early bird discounts or late payment penalties? Automate detailed member emails. The last feature we’ll examine is the email marketing component of an association management software platform. Most systems allow you to create targeted lists for sending emails.

Software 94

Software Association Management System Tools 94

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Email This BlogThis! And give your remarks on email marketing book. Membership Marketing Benchmarking Report.

Social Media 40

Social Media Marketing Price Survey 40

MemberClicks

FEBRUARY 7, 2023

To make sure these communications actually happen (especially given how busy you are), we recommend setting up an automated email marketing campaign targeting your new members exclusively. Email topics could include upcoming event reminders, benefit reminders, volunteer opportunities, special discount codes, etc.

Learning Management System 98

Learning Management System Social Media System Video 98

Achieve

JULY 14, 2022

Email is a tried-and-true marketing tool in the mission-driven sector. The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . email is not dead! or live gala, your nonprofit should be using email marketing as a tactic to get the word out.

Newsletter 52

Newsletter Email Marketing Video Cost 52

MemberClicks

OCTOBER 28, 2022

You could send them a coupon for a discount on your next webinar or have a staff member/board member/volunteer give them a call. You likely spend some time marketing to prospective members, but how are you actually nurturing them so that they become members? Absolutely! Convert prospects into members.

Discount 52

Discount Library Project Software 52

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

How To Email Marketing Newsletter Discount 36

Association TRENDS

FEBRUARY 14, 2020

Consider offering early registration or even a discount. Using your mobile conference app or an email marketing tool, send out surveys and questionnaires to the guests. Jake Fabbri is the Vice President of Marketing at Fonteva with over 18 years of experience working in marketing management. Member perks.

Event Planning 52

Event Planning Tools Conference Software 52

MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? Referral marketing statistics that will blow your mind. Referral programs VS referral marketing.

How To 52

How To Discount Recruitment Recruiting 52

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. Members pay a fee for bulk discounts on products or services or for benefits like free shipping.

Directory 52

Directory Discount Software Tools 52

MemberClicks

SEPTEMBER 27, 2023

Early bird and referral discounts Offer early bird discounts for attendees who register early. You can also offer referral discounts that allow attendees to send a discount code to a friend after purchase. Does the software work with your tools for email marketing, payment processing, CRM, social media, and more?

Tools 52

Tools Tips How To Software 52

Expo Logic

FEBRUARY 27, 2020

Event Personalization is a Marketing Must. If your attendee is a Speaker, you can offer discounted hotel room rates, or other discounted pricing in recognition of the hard work they are about to undertake on your behalf. Keeping Up the Email Marketing Until the Event is Primary.

How To 36

How To Discount Email Marketing Price 36

MemberClicks

SEPTEMBER 2, 2024

Membership drives combine marketing and member recruitment efforts to engage prospective new members, introduce them to your organization, and gain their support. Send the details to your current email list and mention it at your upcoming events. Organize a volunteer opportunity.

Recruitment 52

Recruitment Recruiting Social Media Discount 52

GrowthZone

NOVEMBER 8, 2022

The integration with our front-end website is seamless and provides immediate updating for a wide variety of critical functions including the member directory, calendar of events, discounts, and committee/board pages. ” Britt Delo Vice President of Membership & Marketing Michigan West Coast Chamber of Commerce GrowthZone user.

Process 78

Process Directory Software Revenue 78

MemberClicks

APRIL 11, 2023

You can include ember business information such as: Business address Coupon or discount codes Industry or sector Logo Tiered Membership Directories for Associations or Chambers of Commerce Some organizations, be they associations or chambers of commerce, provide personalization options for their member listings for an additional fee.

Directory 52

Directory Examples Social Media Newsletter 52

The Membership Blog

MAY 25, 2011

webinar series the question keeps coming up about the value of some of the “older” membership marketing methods vs. the impact of the “newer” ones. The newer methods tend to fall into the categories of social media, mobile marketing, website promotion, and direct email solicitation. During our ongoing Membership 4.0

Recruitment 28

Recruitment Recruiting Email Marketing Discount 28

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

Membership Management 52

Membership Management Software Directory Revenue 52

MemberClicks

OCTOBER 10, 2023

It’s a win-win: nonprofits get the funding they need, and members gain access to exclusive experiences, events, training, discounted services, and other perks. Build a Comprehensive Marketing Plan Communicating your nonprofit membership benefits effectively is just as important as establishing them in the first place.

Software 52

Software Membership Management Newsletter Revenue 52

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Marketing your membership to continue attracting new members Marketing your online membership is an art form that blends strategy, creativity, and a deep understanding of your audience.

How To 36

How To Social Media Content Price 36

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36

Protech

APRIL 12, 2023

Typically, this software includes features like membership directories, billing and payment processing, online community capabilities, reporting, event management, and marketing tools. Most often, integrations extend specific features or tools within the association management platform, like marketing or payment process.

Association Software 52

Association Software Software How To Certificate 52

MemberClicks

JANUARY 6, 2022

Providing a reward—a discount on dues, a gift card and handwritten note, a gift card for a fancy dinner—shows your appreciation for current members. To help members get engaged, offer door prizes for people who bring a plus-one, or incentivize them with discounts on dues or other rewards. Offer a discount or promotion.

Recruiting 52

Recruiting Recruitment Discount Social Media 52