Higher Logic

JUNE 4, 2019

By offering content for purchase in bundles at a discounted rate, you’ll get more eyes on programs that weren’t getting attention when only sold alone. From social media and email marketing efforts, to making content easy to find on your website, be sure to engage your audience on a regular basis.

Learning Management System 214

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WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 161

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Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

Recruitment 156

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Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Segment your email lists. Personalize your emails.

Email Marketing 52

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

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Reid All About it

JULY 21, 2017

Host: American Marketing Association. Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. Grow Your Event with Digital Marketing That Works. More info/register.

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GrowthZone

OCTOBER 30, 2017

Even if you locate someone who charges a fee, you may be able to negotiate a discount or even convince them to waive it. press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. Source: Miranda Brookins, Demand Media.

Cost 114

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WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Who’s opened your email newsletter and clicked on links to content? You may need the assistance of marketing automation or email marketing software to identify these members.

LMS 218

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GrowthZone

APRIL 23, 2020

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING.

Resources 158

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. How to Create a Content Marketing Strategy. CONTRIBUTORS.

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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A2Z Events

NOVEMBER 22, 2024

For your event to get the attention it deserves to attract the attendees you need, a marketing strategy to cut through the chaos is necessary. This blog post will provide fourteen creative event marketing ideas to boost your events visibility and drive the registrations and attendance your event needs to maximize your return on investment.

Marketing 52

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MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

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Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

Marketing 40

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CMA Solutions

FEBRUARY 25, 2025

In todays competitive marketplace, businesses often cast a wide marketing net to capture a large customer base. For example, a restaurant in New Brunswick could feature Rutgers’ mascot and student discounts, making the marketing more personal and engaging for the local college crowd.

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Association Adviser

DECEMBER 15, 2016

New members clearly have the membership and marketing team’s attention. In a recent online discussion about email marketing volume, Kevin Whorton of Whorton Marketing & Research noted that “Newer members often notice a ‘hunting license’ phenomena — the day before they joined they never heard from you, now they do constantly.

Communications 60

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GrowthZone

MAY 23, 2017

Even if you locate someone who charges fee, you may be able to negotiate a discount or even convince them to waive it. press releases, logos on your site, social media promotion, email marketing, etc.). Consider what incentives can you offer to encourage them to speak pro-bono. Source: Miranda Brookins, Demand Media.

How To 60

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Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Email This BlogThis! And give your remarks on email marketing book. Membership Marketing Benchmarking Report.

Social Media 40

Social Media Marketing Price Survey 40

MemberClicks

FEBRUARY 7, 2023

To make sure these communications actually happen (especially given how busy you are), we recommend setting up an automated email marketing campaign targeting your new members exclusively. Email topics could include upcoming event reminders, benefit reminders, volunteer opportunities, special discount codes, etc.

Learning Management System 98

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Achieve

JULY 14, 2022

Email is a tried-and-true marketing tool in the mission-driven sector. The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . email is not dead! or live gala, your nonprofit should be using email marketing as a tactic to get the word out.

Newsletter 52

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Protech

FEBRUARY 26, 2025

In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. Here are a few reasons we recommend investing in membership management software: The membership management software market is growing and is projected to reach $7.4 billion by 2032.

Membership Management 52

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A2Z Events

JANUARY 7, 2025

Consider market research to find out the following: What skills or information does your audience hope to gain by attending your event? Leverage Digital Marketing Strategies In todays digital society, its important to embrace digital marketing strategies to meet your attendees where they are, online.

Strategy 52

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Association Adviser

JANUARY 18, 2019

Do you have early bird discounts or late payment penalties? Automate detailed member emails. The last feature we’ll examine is the email marketing component of an association management software platform. Most systems allow you to create targeted lists for sending emails.

Software 71

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MemberClicks

OCTOBER 28, 2022

You could send them a coupon for a discount on your next webinar or have a staff member/board member/volunteer give them a call. You likely spend some time marketing to prospective members, but how are you actually nurturing them so that they become members? Absolutely! Convert prospects into members.

Discount 52

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

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Association TRENDS

FEBRUARY 14, 2020

Consider offering early registration or even a discount. Using your mobile conference app or an email marketing tool, send out surveys and questionnaires to the guests. Jake Fabbri is the Vice President of Marketing at Fonteva with over 18 years of experience working in marketing management. Member perks.

Event Planning 52

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MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? Referral marketing statistics that will blow your mind. Referral programs VS referral marketing.

How To 52

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MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. Members pay a fee for bulk discounts on products or services or for benefits like free shipping.

Directory 52

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MemberClicks

SEPTEMBER 27, 2023

Early bird and referral discounts Offer early bird discounts for attendees who register early. You can also offer referral discounts that allow attendees to send a discount code to a friend after purchase. Does the software work with your tools for email marketing, payment processing, CRM, social media, and more?

Tools 52

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Expo Logic

FEBRUARY 27, 2020

Event Personalization is a Marketing Must. If your attendee is a Speaker, you can offer discounted hotel room rates, or other discounted pricing in recognition of the hard work they are about to undertake on your behalf. Keeping Up the Email Marketing Until the Event is Primary.

How To 36

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MemberClicks

SEPTEMBER 2, 2024

Membership drives combine marketing and member recruitment efforts to engage prospective new members, introduce them to your organization, and gain their support. Send the details to your current email list and mention it at your upcoming events. Organize a volunteer opportunity.

Recruitment 52

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GrowthZone

NOVEMBER 8, 2022

The integration with our front-end website is seamless and provides immediate updating for a wide variety of critical functions including the member directory, calendar of events, discounts, and committee/board pages. ” Britt Delo Vice President of Membership & Marketing Michigan West Coast Chamber of Commerce GrowthZone user.

Process 78

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MemberClicks

APRIL 11, 2023

You can include ember business information such as: Business address Coupon or discount codes Industry or sector Logo Tiered Membership Directories for Associations or Chambers of Commerce Some organizations, be they associations or chambers of commerce, provide personalization options for their member listings for an additional fee.

Directory 52

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The Membership Blog

MAY 25, 2011

webinar series the question keeps coming up about the value of some of the “older” membership marketing methods vs. the impact of the “newer” ones. The newer methods tend to fall into the categories of social media, mobile marketing, website promotion, and direct email solicitation. During our ongoing Membership 4.0

Recruitment 28

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MemberClicks

OCTOBER 10, 2023

It’s a win-win: nonprofits get the funding they need, and members gain access to exclusive experiences, events, training, discounted services, and other perks. Build a Comprehensive Marketing Plan Communicating your nonprofit membership benefits effectively is just as important as establishing them in the first place.

Software 52

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