Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

Recruiting 195

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Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Email Marketing – still one of the best ways to reach your audience, especially if you are using automation tools to share only what is the most relevant to them – like the webinar content!

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MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

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MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

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Higher Logic

JUNE 4, 2019

By offering content for purchase in bundles at a discounted rate, you’ll get more eyes on programs that weren’t getting attention when only sold alone. From social media and email marketing efforts, to making content easy to find on your website, be sure to engage your audience on a regular basis.

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Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Segment your email lists. Personalize your emails.

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WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

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Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

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Nonprofit Marketing Guide

JULY 1, 2020

Here’s what’s happening this month at Nonprofit Marketing Guide…. Next week, Kivi will discuss how you should try a “100 Days” theme and will also get into some email marketing tips later in the month. Online Training: Save $200 Off Our All-Access Training Pass NOW. That’s a savings of $200 off the regular price.

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

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Nonprofit Marketing Guide

JANUARY 8, 2021

I still have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though. This week I have some more trends and tips for 2021, email marketing ideas, free Google tools and more. It’s on sale for $599, but that discount ends tonight.

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GrowthZone

OCTOBER 30, 2017

Even if you locate someone who charges a fee, you may be able to negotiate a discount or even convince them to waive it. press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. Source: Miranda Brookins, Demand Media.

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Reid All About it

JULY 21, 2017

Host: American Marketing Association. Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. Grow Your Event with Digital Marketing That Works. More info/register.

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CMA Solutions

FEBRUARY 25, 2025

In todays competitive marketplace, businesses often cast a wide marketing net to capture a large customer base. For example, a restaurant in New Brunswick could feature Rutgers’ mascot and student discounts, making the marketing more personal and engaging for the local college crowd.

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GrowthZone

APRIL 23, 2020

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING.

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WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Who’s opened your email newsletter and clicked on links to content? You may need the assistance of marketing automation or email marketing software to identify these members.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

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Nonprofit Marketing Guide

DECEMBER 9, 2020

And right now you can get a $200 discount on your All-Access Pass. In addition to lecture-style training webinars on the topics most important to you like email marketing and social media, we also have two new training formats: the Master Class and the Jump Starters. It’s all part of our All-Access Pass Program.

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Protech

FEBRUARY 26, 2025

In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. Here are a few reasons we recommend investing in membership management software: The membership management software market is growing and is projected to reach $7.4 billion by 2032.

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Nonprofit Marketing Guide

DECEMBER 21, 2020

October 19th) How to Get Your Email Marketing Campaign in Shape for Year-End Campaigns (November 17th) Five Lines Communications Directors Must Walk Carefully (December 2nd). Discount ends January 8, 2021. Thanks, everyone, for reading and we look forward to a great 2021!

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Nonprofit Marketing Guide

OCTOBER 29, 2021

Are you ready for some scary good articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Email Marketing Benchmarks for Nonprofits. 19 Planning Card Decks Left at a Deep Discount. Catch Up on Our Content from this Week…. Newsletter Ideas for November 2021. Register Now.

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AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. How to Create a Content Marketing Strategy. CONTRIBUTORS.

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Nonprofit Marketing Guide

DECEMBER 11, 2020

As always, I am here to share the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. In email marketing news: Do they still love you? Here are 7 Steps to an Email Opt-in Page that Works. And once they are opted in, use these 36 Tried and Tested Email Marketing Tips.

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

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Nonprofit Marketing Guide

DECEMBER 23, 2020

This week we are focusing on the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising that look ahead to 2021. It’s time for Mixed Links… Content Marketing. 100+ Content Marketing Predictions for 2021. 5 Content Marketing Trends to Keep in Mind for 2021.

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Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care? Thursday, February 18, 2021.

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A2Z Events

NOVEMBER 22, 2024

For your event to get the attention it deserves to attract the attendees you need, a marketing strategy to cut through the chaos is necessary. This blog post will provide fourteen creative event marketing ideas to boost your events visibility and drive the registrations and attendance your event needs to maximize your return on investment.

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Nonprofit Marketing Guide

SEPTEMBER 15, 2021

If you want to see examples and learn more about setting up a welcome series like the timing of your series, take our free online course Creating an Email Welcome Series. (If The post Email Welcome Series Best Practices appeared first on Nonprofit Marketing Guide. Don’t make it all about you and your mission statement.

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Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

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GrowthZone

MAY 23, 2017

Even if you locate someone who charges fee, you may be able to negotiate a discount or even convince them to waive it. press releases, logos on your site, social media promotion, email marketing, etc.). Consider what incentives can you offer to encourage them to speak pro-bono. Source: Miranda Brookins, Demand Media.

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Association Adviser

DECEMBER 15, 2016

New members clearly have the membership and marketing team’s attention. In a recent online discussion about email marketing volume, Kevin Whorton of Whorton Marketing & Research noted that “Newer members often notice a ‘hunting license’ phenomena — the day before they joined they never heard from you, now they do constantly.

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Event Industry News

JULY 25, 2022

We at EventTitans help the event manager or corporate planner eliminate the need to use multiple tools for purposes such as Ticketing, Event Website Building, Planning, Marketing, Communications, Engagement, Networking, Satisfaction Surveys etc., Email Marketing. Gamification. Ticketing and Registration. Networking. Inbuilt CRM.

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Nonprofit Marketing Guide

OCTOBER 4, 2019

Despite the weather still feeling like summer where I live, I have pushed through the heat to bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Return to Sender: Email Marketing Is NOT Dead, But It Needs Rejuvenation. 7 Mistakes to Avoid with Email Newsletters.

Communications 54

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Nonprofit Marketing Guide

MARCH 22, 2017

Inactives are people who already said “yes” to joining your list at one time, but haven’t opened an email in months, maybe years. These inactives pile up over time and drag down the performance of your email list. Tickets, discounts, access? Source: [link]. What can you offer your subscribers to get them to re-engage?

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Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Email This BlogThis! And give your remarks on email marketing book. Membership Marketing Benchmarking Report.

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MemberClicks

FEBRUARY 7, 2023

To make sure these communications actually happen (especially given how busy you are), we recommend setting up an automated email marketing campaign targeting your new members exclusively. Email topics could include upcoming event reminders, benefit reminders, volunteer opportunities, special discount codes, etc.

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