Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? And its model, if it holds up, could be attractive to small-scale marketers as well.

Email Marketing

Nonprofit Marketing Guide

NOVEMBER 17, 2020

How to Re-Engage Inactive Email Supporters include: Share your best blog posts, videos, or stories. Use a survey to ask why they haven’t opened an email in a while. Discounted tickets, new merch, etc). ( Offer a special incentive to come back.

Email Marketing

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

Sample

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

Recruiting

Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Email Marketing – still one of the best ways to reach your audience, especially if you are using automation tools to share only what is the most relevant to them – like the webinar content!

How To

Higher Logic

JUNE 4, 2019

By offering content for purchase in bundles at a discounted rate, you’ll get more eyes on programs that weren’t getting attention when only sold alone. From social media and email marketing efforts, to making content easy to find on your website, be sure to engage your audience on a regular basis.

Learning Management System

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement

Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Segment your email lists. Personalize your emails.

Email Marketing

Nonprofit Marketing Guide

JULY 1, 2020

Here’s what’s happening this month at Nonprofit Marketing Guide…. Next week, Kivi will discuss how you should try a “100 Days” theme and will also get into some email marketing tips later in the month. Online Training: Save $200 Off Our All-Access Training Pass NOW. That’s a savings of $200 off the regular price.

Discount

Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

Recruiting

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Strategy

Nonprofit Marketing Guide

JANUARY 8, 2021

I still have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though. This week I have some more trends and tips for 2021, email marketing ideas, free Google tools and more. It’s on sale for $599, but that discount ends tonight.

Communications

GrowthZone

OCTOBER 30, 2017

Even if you locate someone who charges a fee, you may be able to negotiate a discount or even convince them to waive it. press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. Source: Miranda Brookins, Demand Media.

Cost

Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

Marketing

GrowthZone

APRIL 23, 2020

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING.

Resources

WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Who’s opened your email newsletter and clicked on links to content? You may need the assistance of marketing automation or email marketing software to identify these members.

LMS

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To

Nonprofit Marketing Guide

DECEMBER 9, 2020

And right now you can get a $200 discount on your All-Access Pass. In addition to lecture-style training webinars on the topics most important to you like email marketing and social media, we also have two new training formats: the Master Class and the Jump Starters. It’s all part of our All-Access Pass Program.

Class

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing

Nonprofit Marketing Guide

DECEMBER 21, 2020

October 19th) How to Get Your Email Marketing Campaign in Shape for Year-End Campaigns (November 17th) Five Lines Communications Directors Must Walk Carefully (December 2nd). Discount ends January 8, 2021. Thanks, everyone, for reading and we look forward to a great 2021!

Social Media

Nonprofit Marketing Guide

OCTOBER 29, 2021

Are you ready for some scary good articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Email Marketing Benchmarks for Nonprofits. 19 Planning Card Decks Left at a Deep Discount. Catch Up on Our Content from this Week…. Newsletter Ideas for November 2021. Register Now.

Communications

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. How to Create a Content Marketing Strategy. CONTRIBUTORS.

Marketing

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Email This BlogThis! And give your remarks on email marketing book. Membership Marketing Benchmarking Report.

Social Media

Nonprofit Marketing Guide

DECEMBER 11, 2020

As always, I am here to share the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. In email marketing news: Do they still love you? Here are 7 Steps to an Email Opt-in Page that Works. And once they are opted in, use these 36 Tried and Tested Email Marketing Tips.

Communications

Nonprofit Marketing Guide

DECEMBER 23, 2020

This week we are focusing on the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising that look ahead to 2021. It’s time for Mixed Links… Content Marketing. 100+ Content Marketing Predictions for 2021. 5 Content Marketing Trends to Keep in Mind for 2021.

Communications

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care? Thursday, February 18, 2021.

Sample

A2Z Events

NOVEMBER 22, 2024

For your event to get the attention it deserves to attract the attendees you need, a marketing strategy to cut through the chaos is necessary. This blog post will provide fourteen creative event marketing ideas to boost your events visibility and drive the registrations and attendance your event needs to maximize your return on investment.

Marketing

Association Adviser

DECEMBER 15, 2016

New members clearly have the membership and marketing team’s attention. In a recent online discussion about email marketing volume, Kevin Whorton of Whorton Marketing & Research noted that “Newer members often notice a ‘hunting license’ phenomena — the day before they joined they never heard from you, now they do constantly.

Communications

Nonprofit Marketing Guide

SEPTEMBER 15, 2021

If you want to see examples and learn more about setting up a welcome series like the timing of your series, take our free online course Creating an Email Welcome Series. (If The post Email Welcome Series Best Practices appeared first on Nonprofit Marketing Guide. Don’t make it all about you and your mission statement.

eBook

GrowthZone

MAY 23, 2017

Even if you locate someone who charges fee, you may be able to negotiate a discount or even convince them to waive it. press releases, logos on your site, social media promotion, email marketing, etc.). Consider what incentives can you offer to encourage them to speak pro-bono. Source: Miranda Brookins, Demand Media.

How To

Event Industry News

JULY 25, 2022

We at EventTitans help the event manager or corporate planner eliminate the need to use multiple tools for purposes such as Ticketing, Event Website Building, Planning, Marketing, Communications, Engagement, Networking, Satisfaction Surveys etc., Email Marketing. Gamification. Ticketing and Registration. Networking. Inbuilt CRM.

Discount

Nonprofit Marketing Guide

MARCH 22, 2017

Inactives are people who already said “yes” to joining your list at one time, but haven’t opened an email in months, maybe years. These inactives pile up over time and drag down the performance of your email list. Tickets, discounts, access? Source: [link]. What can you offer your subscribers to get them to re-engage?

How To

MemberClicks

FEBRUARY 7, 2023

To make sure these communications actually happen (especially given how busy you are), we recommend setting up an automated email marketing campaign targeting your new members exclusively. Email topics could include upcoming event reminders, benefit reminders, volunteer opportunities, special discount codes, etc.

Learning Management System

Association Adviser

JANUARY 18, 2019

Do you have early bird discounts or late payment penalties? Automate detailed member emails. The last feature we’ll examine is the email marketing component of an association management software platform. Most systems allow you to create targeted lists for sending emails.

Software