Remove Discount Remove Email Marketing Remove Recruitment
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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). Email came in as the second-best way to improve member acquisition.

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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive?

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Help Your Members Across the Digital Readiness Gap

WBT Systems

Who’s opened your email newsletter and clicked on links to content? You may need the assistance of marketing automation or email marketing software to identify these members. Recruit technology tutors to provide one-on-one tutorials to fellow members at association events. Digital skills.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. More info/register. Host: Billhighway.

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. with your logo).