Spark Consulting

AUGUST 7, 2014

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. marketing presentations NAHB'

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Sequence Consulting

FEBRUARY 3, 2025

When marketing your association, you need a rock-solid membership value proposition , which essentially explains why someone should join your association. Add Member Value, Don't Discount Dues In a classic supply vs. demand model, the answer to lower demand is to decrease prices. However, lowering your dues rate might be a mistake.

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Event Industry News

MARCH 12, 2025

The Event Supplier Network (ESN) has formed a strategic partnership with Major Events International (MEI) to provide UK event suppliers with enhanced access to global markets. Under the new agreement, paid ESN members will receive exclusive benefits including discounted access to […]

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event. The emphasis is on “targeted.”

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Nonprofit Marketing Guide

JULY 1, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. July 15: Level Up Your Nonprofit Marketing: A Five-Step Guide to Increasing Your Effectiveness with Kivi Leroux Miller. You can subscribe by scrolling down to the footer of this page or under Marketing 101 in the top menu.). Online Training: SAVE $200!

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NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

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Association Analytics

FEBRUARY 14, 2023

We had to validate registration member rates against current memberships to ensure members were receiving the appropriate discount or group rate. We spent hours manually creating attendee lists to import into various sources. And the examples go on and on. Three employees, countless hours.

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Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

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Spark Consulting

OCTOBER 28, 2014

That will help you figure out what the market is expecting and will bear. Forecast whether or not you’re going to want or need to offer any sort of discounts (i.e., If so, the price for the first one needs to be high enough that you can discount later on. Determine your marketing goal. marketing'

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MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

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Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

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NXUnite

MARCH 19, 2025

To generate excitement and attract new customers, you host a grand opening event with drinks, snacks, and a 10% discount on every purchase. The post 4 Tips for Hosting a Successful Event for Small Businesses appeared first on NXUnite by Nexus Marketing.

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Blue Sky eLearn

OCTOBER 30, 2018

Themed Marketing & Communications. Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue.

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MemberClicks

SEPTEMBER 10, 2024

One of the most highly effective benefits is a member discount program. When you provide exclusive discounts, you also create an incentive that makes members feel rewarded, which, in turn, helps them find further value in maintaining their membership. Discount programs are one of the best retention tools.

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Spark Consulting

AUGUST 7, 2019

Per Marketing General’s most recent (2019) edition of the Membership Marketing Benchmarking Report , offering a grace period of 2-3 months is correlated with higher retention rates: (Chart from page 38 of MGI’s 2019 Membership Marketing Benchmarking Report ). Maybe shift to a December calendar renewal deadline.

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Associations Now

OCTOBER 18, 2024

Associations aren’t in the retail business, and a discount on a webinar recording doesn’t have quite the same sizzle as one for a big-screen TV. Now, though, the discounts are more eye-catching —30 percent off events and courses, which appeals more to current ISA members who already receive 20 percent discounts.

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Associations Now

JUNE 6, 2019

The opening keynoter at ASAE’s 2019 Marketing, Membership & Communications Conference says associations can apply these same techniques to their marketing efforts. I love digital and try to do as much as I can digitally,” said Earle, who used viral marketing to grow his brand. Achieving Viral Marketing Success.

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WBT Systems

OCTOBER 31, 2017

How does this play out in the e-learning market? Discounting might get them in the door but it doesn’t breed loyalty. Many of these brands, like Amazon, are inquisitive about what their customers are doing (so they can identify what else to offer them) and are also “heavily into influencer marketing.” Help them save money.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

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WBT Systems

JUNE 12, 2017

The adult education market is becoming increasingly crowded as for-profits discover the once exclusive domain of higher education, trade associations, and professional societies. Make sure your marketing copy includes a description of these additional course benefits. 10 – Offer discounts.

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Blue Sky eLearn

APRIL 18, 2018

Include a coupon code for a discount on a first purchase or a percentage off a popular offering. flash sales for a discount off any LMS purchase or on specific products to keep your offerings at the front of people’s minds. Provide incentives. Give out a freebie. Let your learners use your LMS without a financial commitment.

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WBT Systems

JULY 26, 2016

Early-bird registration offers, course bundling, bulk discounts, coupons or tokens will make your eLearning offerings more attractive to learners, and are a great way to entice learners to purchase. Promotion doesn’t have to revolve around price discounts. Making your courses more visible to learners will catch their attention.

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Association Analytics

JUNE 2, 2021

For example, by looking beyond the sales numbers of an individual product and instead considering a market basket analysis (which product sales frequently occur together), you can gain important insights that would have been missed if the analysis stopped at the single product. Is there a correlation with behavior?

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Blue Sky eLearn

JULY 30, 2019

This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors. When launching a learning management system (LMS) for the first time, organizations need to take into consideration different ways to generate excitement and interest in their new platform.

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Nonprofit Marketing Guide

MARCH 4, 2021

We are super excited that pre-ordering for the newly revised second edition of The Nonprofit Marketing Guide is now open! Even Amazon won’t discount it that much long-term. The post Get the New Edition of The Nonprofit Marketing Guide [and Get a Bunch of Bonuses Too!] appeared first on Nonprofit Marketing Guide.

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Higher Logic

JULY 13, 2017

For those who want experience, boost your volunteers’ resumes by offering them the chance to learn new skills, such as how to use Excel or common marketing tactics. NAWR took this route when they partnered with FedEx for their shipping discount. Volunteers can list these positions on their resume to further their careers.

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Expo Logic

JANUARY 4, 2024

Unlock the secrets of successful conference marketing. From digital strategies to early bird discounts, discover proven tactics to boost attendance. The post How To Market Your Conference appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

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Blue Sky eLearn

OCTOBER 30, 2018

Themed Marketing & Communications. Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue.

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Nonprofit Marketing Guide

JULY 1, 2020

Here’s what’s happening this month at Nonprofit Marketing Guide…. Next week, Kivi will discuss how you should try a “100 Days” theme and will also get into some email marketing tips later in the month. Online Training: Save $200 Off Our All-Access Training Pass NOW. That’s a savings of $200 off the regular price.

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Blue Sky eLearn

DECEMBER 6, 2019

You can also provide multiple registration options like group registrations, early registrations, or member discounts. You can offer benefits to members who are extremely active (like discounted event tickets) or focus more time on the association areas that are already popular. Speaker, sponsor, vendor, and venue management.

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Higher Logic

OCTOBER 22, 2019

Apply early bird and other member discounts. Your members will appreciate registration discounts in return for joining your association or signing up early for your next event. When eligible members register for your event, these discounts will apply automatically. Allow chapters to plan their own events.

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Association Success

DECEMBER 15, 2020

They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving forward. Once you have put a dollar amount on the monetary value of your members, you will be set to give them better discounts, customized service, and valuable offers to keep them engaged.

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Spark Consulting

JULY 2, 2019

Which is why I’m going to, once again, urge you to talk to your supplier supporters to learn what goals they’re trying to achieve in your market, what problems they’ve encountered on the way that they’ve been unable to solve on their own, and what your association can do to help them.

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Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Marketing: How will you encourage prospective members to attend?

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Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. Bringing speakers and exhibitors into your campaign gives more content to the marketing,” said Emily Golding, group director and marketing strategist at mdg.

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