WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

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Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. Bringing speakers and exhibitors into your campaign gives more content to the marketing,” said Emily Golding, group director and marketing strategist at mdg.

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MemberClicks

MAY 15, 2024

Effective conference marketing is the key to achieving this. Here are 12 effective conference marketing ideas that will drive registrations and make your event a success. What Is Conference Marketing? Conference marketing includes everything you do to encourage people to attend your event. Consider your own perspective.

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

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WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

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Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Offer a discount or special deal. This added response more than paid for the discounted dues.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

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Associations Now

OCTOBER 18, 2024

Associations aren’t in the retail business, and a discount on a webinar recording doesn’t have quite the same sizzle as one for a big-screen TV. Now, though, the discounts are more eye-catching —30 percent off events and courses, which appeals more to current ISA members who already receive 20 percent discounts.

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NXUnite

JUNE 14, 2024

Knowing these periods allows you to strategically time your marketing efforts , ensuring that you offer discounts and promotions when customers are likely to buy. Discounting and promotions. If you need to move products that haven’t sold, discounting and promotions are the way to do it.

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Spark Consulting

AUGUST 7, 2014

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. marketing presentations NAHB'

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Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. So how do you make a case for sustaining and even increasing your membership marketing budget?

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Associations Now

JUNE 6, 2019

The opening keynoter at ASAE’s 2019 Marketing, Membership & Communications Conference says associations can apply these same techniques to their marketing efforts. I love digital and try to do as much as I can digitally,” said Earle, who used viral marketing to grow his brand. Achieving Viral Marketing Success.

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Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. And done wisely, a special offer will produce more than enough new members to pay for the discount or premium and future renewal rates will only be marginally affected.

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Robert Skrob

NOVEMBER 22, 2021

However, few subscription businesses emulate the Netflix marketing strategy. Most streaming services (and subscription brands) focus on discounts, trials, or other price hooks to attract new subscribers. The post REVEALED: Netflix Subscription Marketing Secret appeared first on Membership and Subscription Growth.

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Association Analytics

SEPTEMBER 9, 2024

Many Americans now question whether a bachelor’s degree is worth the investment, given the often-disappointing returns in the job market. During that time, discounted “young professional” memberships made all the difference, allowing me to have the chance to see what’s out there.

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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SCD Group

JULY 21, 2013

Discounted pricing like this is one of the five forms of manipulative marketing that Simon Sinek talks about in his book and Ted talk Start with Why. And, he notes that discounts – like the other four – usually result in short-term gains but long-term losses. I’ve seen offers of discounted first year dues for new members.

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ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. It’s easy to highlight the value that events add to your offerings, and you can add obvious member perks like discounts or early registration. Embrace technology. Refine your communication strategies.

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Blue Sky eLearn

OCTOBER 30, 2018

Themed Marketing & Communications. Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue.

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CMA Solutions

NOVEMBER 7, 2023

With a strategic digital marketing campaign , you can instantly reach out to them, showcase an attractive offer, and entice them to leave and join your practice instead. All you need is an experienced digital marketing agency to set geofences around your competitors—whether across town, a town over or even a state over.

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Association Analytics

FEBRUARY 14, 2023

We had to validate registration member rates against current memberships to ensure members were receiving the appropriate discount or group rate. We spent hours manually creating attendee lists to import into various sources. And the examples go on and on. Three employees, countless hours.

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MemberClicks

SEPTEMBER 27, 2024

From financial perks like discounts and referral bonuses to exclusive events and professional development opportunities, well-designed incentives can significantly boost your membership numbers and foster a stronger sense of community. This could be a monetary reward, a gift card, or a discount on future membership fees.

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MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

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Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Providing incentives like discount fees is a great way to say thank you to your event volunteers and ambassadors. Provide discount codes to non-members.

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Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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Spark Consulting

AUGUST 7, 2019

Per Marketing General’s most recent (2019) edition of the Membership Marketing Benchmarking Report , offering a grace period of 2-3 months is correlated with higher retention rates: (Chart from page 38 of MGI’s 2019 Membership Marketing Benchmarking Report ). Maybe shift to a December calendar renewal deadline.

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Blue Sky eLearn

OCTOBER 30, 2018

Themed Marketing & Communications. Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue.

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NXUnite

FEBRUARY 8, 2024

Exclusive discounts with industry vendors to support your nonprofit’s mission. The post The NXUnite Community Platform: Your Hub for Mission-Driven Networking and Learning appeared first on NXUnite by Nexus Marketing. Engaging discussions through polls and discussion boards. Is there a cost to join the NXUnite Community Platform?

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Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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SCD Group

MARCH 11, 2013

Have you ever bought something and later realized you could have paid less by using a membership discount you forgot you had? Low numbers of members visit association websites to learn about their perks and discounts. Timing: the lag time between when members see the discount (on your website, in an email, etc.)

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Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

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NXUnite

JANUARY 12, 2024

Discount cards: Host a discount card fundraiser by selling coupons for goods or services from preferred merchants. These can help parents get discounts on family meals, school supplies, or other items or services. The post 9 Kid-Friendly Fundraisers For Churches Helping Nonprofits appeared first on NXUnite by Nexus Marketing.

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Association Analytics

DECEMBER 15, 2022

Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves. This data can also help your sales team narrow which target market segments make the best long-term members. Ultimately, member retention is more than just a number.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

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