Higher Logic

JULY 10, 2019

, this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue. Cross-selling. You decline.

Revenue 184

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YourMembership

MARCH 20, 2012

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.

Revenue 150

Revenue Directory Price Membership Management 150

Blue Sky eLearn

OCTOBER 30, 2018

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off.

Revenue 120

Revenue Discount LMS Course 120

Nimble AMS

MARCH 29, 2022

It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.

Revenue 121

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WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Education 186

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Consider these key questions as you assess your product’s value: How much revenue is it generating and how many units have been sold? A product that was a big revenue driver a year ago, may have lost its appeal.

Products 282

Products Analysis Price Revenue 282

Association Analytics

FEBRUARY 14, 2023

We had to validate registration member rates against current memberships to ensure members were receiving the appropriate discount or group rate. However, I wished they could have utilized me to help grow their revenue and monetize data for their industry. We spent hours manually creating attendee lists to import into various sources.

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Nimble AMS

APRIL 29, 2022

Are you looking for tried and true methods to maximize your association revenue? There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Try out these four proven revenue boosters ?at

Revenue 109

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NXUnite

MARCH 19, 2025

To generate excitement and attract new customers, you host a grand opening event with drinks, snacks, and a 10% discount on every purchase. The post 4 Tips for Hosting a Successful Event for Small Businesses appeared first on NXUnite by Nexus Marketing.

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Sequence Consulting

FEBRUARY 3, 2025

When marketing your association, you need a rock-solid membership value proposition , which essentially explains why someone should join your association. Add Member Value, Don't Discount Dues In a classic supply vs. demand model, the answer to lower demand is to decrease prices. However, lowering your dues rate might be a mistake.

Discount 72

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Blue Sky eLearn

JULY 30, 2019

This could mean email blasts and posts on social media to start creating buzz, as well as providing incentives and discounts for early visitors. Offer to work with any interested in local chapters on publishing some of their courses and offerings onto the national LMS and providing a revenue share. Start a Mentor Program.

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Blue Sky eLearn

JUNE 23, 2017

When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Understand Your Market. Before setting pricing, it’s critical to understand your market. Quantify your market share and set realistic goals for expected revenue. Try These On.

Price 193

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Association Success

DECEMBER 15, 2020

They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving forward. Once you have put a dollar amount on the monetary value of your members, you will be set to give them better discounts, customized service, and valuable offers to keep them engaged.

Discount 147

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Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. 1 CAE credit.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

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Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. Marketing the new course? Pricing them too high may deter members from investing. Where is the middle ground?

Price 172

Price Course LMS Discount 172

Associations Now

OCTOBER 18, 2024

Associations aren’t in the retail business, and a discount on a webinar recording doesn’t have quite the same sizzle as one for a big-screen TV. Now, though, the discounts are more eye-catching —30 percent off events and courses, which appeals more to current ISA members who already receive 20 percent discounts.

Discount 52

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Association Analytics

MAY 17, 2021

Are you using it to increase revenue and lower costs per renewal? Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves. But are you truly leveraging that information? Retention rates aren’t one dimensional.

Analysis 192

Analysis Discount Revenue System 192

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

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Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Here are some tips on ways to repurpose webinars for future engagement and revenue!

Content 197

Content eBook Discount Revenue 197

Higher Logic

JUNE 4, 2019

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. By offering content for purchase in bundles at a discounted rate, you’ll get more eyes on programs that weren’t getting attention when only sold alone. Let’s dive right in. Yes, I said it!

Learning Management System 214

Learning Management System Content Course Resources 214

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Higher Logic

JULY 13, 2017

Expert Tip: The best learning management systems will also help you increase non-dues revenue by selling some of your online courses or certification materials. For those who want experience, boost your volunteers’ resumes by offering them the chance to learn new skills, such as how to use Excel or common marketing tactics.

Directory 249

Directory Tips millennials Certificate 249

Aaron Wolowiec

AUGUST 19, 2014

In fact, offering such benefits may be the most effective method for increasing non-dues revenue. Second, it can drive non-dues revenue for your organization through commissions or revenue sharing with benefit providers. And obviously, the more benefits you provide, the greater the opportunity for engagement and revenue.”.

Discount 100

Discount Social Media Revenue Cost 100

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

San Diego 370

San Diego Strategy Education Price 370

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. 1 CAE credit. . – More info/register.

Revenue 233

Revenue Chicago Leadership Education 233

Association Adviser

NOVEMBER 13, 2018

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. Prizes should relate to the career resources your association offers: resume writing services, coaching services or even a discount on membership dues. Job listing promotions.

Revenue 83

Revenue How To Discount Resources 83

Association Analytics

DECEMBER 15, 2022

Are you using it to increase revenue and lower costs per renewal? Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves. But are you truly leveraging that information? Retention rates aren’t one dimensional.

Analysis 169

Analysis Discount Revenue System 169

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72

Revenue How To Discount Price 72

WBT Systems

OCTOBER 25, 2016

This can be done by reducing a particular course fee, or you might consider offering a discount coupon that is emailed to potential attendees. Sending out a coupon also helps to market the course and increase awareness. 8 Quick Tips to boost eLearning Revenue “ The post Don’t Undervalue Association Training Programs!

Price 150

Price Course Cost Discount 150

Reid All About it

JULY 21, 2017

Host: American Marketing Association. Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. Grow Your Event with Digital Marketing That Works. More info/register.

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MemberClicks

SEPTEMBER 10, 2024

One of the most highly effective benefits is a member discount program. When you provide exclusive discounts, you also create an incentive that makes members feel rewarded, which, in turn, helps them find further value in maintaining their membership. Discount programs are one of the best retention tools.

Discount 52

Discount Social Media Newsletter FAQ 52

Higher Logic

OCTOBER 22, 2019

Apply early bird and other member discounts. Your members will appreciate registration discounts in return for joining your association or signing up early for your next event. When eligible members register for your event, these discounts will apply automatically. Allow chapters to plan their own events.

System 192

System Association Management Software Strategy 192

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs.

Mooc 192

Mooc LMS Survey Sample 192

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 161

Course How To eBook Price 161

Reid All About it

JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.

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