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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy?

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What If Don Draper Ran Social Media for Your Association?

YourMembership

What If Don Draper Ran Social Media for Your Association? March 27th, 2012 | Posted in Social Media and Business Trends. how would your association’s social media plan be different if Don Draper (the infamous ad exec from AMC’s Mad Men) ran the show? . Photo credit: Frank Ockenfels 3/AMC.

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Nonprofits that Sell Products or Services: 4 Considerations

NXUnite

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

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How to Leverage the Marketing Power of Social Proof

WBT Systems

Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. 1 – Social Proof from Industry Influencers.

Marketing 192
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Butts in Seats: 5 Tips for Event Marketing Using Social Media

Nonprofit Marketing Guide

Social media is an important piece of the event marketing puzzle. Unlike most nonprofits that are marketing one product all year long (a charitable cause), a performing arts organization markets multiple different products (performances and events) throughout each season. Don’t forget about the 80/20 rule.

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Make the Most of Your Social Media

Associations Now

From using video on your website to Snapchat at your meetings, some associations are trying new ways of integrating social media into their communications and marketing. Coming up with clever ways to use social media in marketing and communications is a not only a must, but a challenge, these days.

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Content Marketing for Associations: A Comprehensive Guide

MemberClicks

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52