YourMembership

MARCH 8, 2012

It’s easy to leave an organization (regardless of your events, networking, discounts, etc.). Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. People always think they can find the same activities elsewhere. Make it about the people (you included). Leave a Reply.

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Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Yes, this will probably increase your registration numbers, but how are you getting the word out there?

How To 179

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Virtual

SEPTEMBER 26, 2013

These reports, issued with a frequency appropriate for your association, allowing you to: identify cost benefits such as how many individuals attended discounted educational programs, the number of free briefings received, etc. 3. In 2013, no promotional strategy would be complete without a social media component.

Press Release 100

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WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Course 231

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

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Associations Now

JUNE 6, 2019

The opening keynoter at ASAE’s 2019 Marketing, Membership & Communications Conference says associations can apply these same techniques to their marketing efforts. I love digital and try to do as much as I can digitally,” said Earle, who used viral marketing to grow his brand. Achieving Viral Marketing Success.

Marketing 105

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Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 157

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Blue Sky eLearn

OCTOBER 11, 2017

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase.

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Reid All About it

JUNE 28, 2024

The learning management system (LMS) market has exploded in response. To understand and get close to your members, follow marketing technology trends. Learn strategies for implementing a multi-channel approach to connect with the right people, including leveraging social media, personalized outreach, and networking events.

LMS 262

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Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 150

Strategy Social Media Discount Newsletter 150

Aaron Wolowiec

AUGUST 19, 2014

Experts argue the voluntary benefit market will continue to grow, so now is the time to jump on board, Genius Ave. Perhaps one of the most popular options is discount programs. According to the report, only 24 percent of associations provide discount programs for their members. But who doesn’t love a discount?

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YourMembership

JUNE 22, 2012

June 22nd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. While many of us striving for knowledge may have a higher patience level for those with a condescending attitude and big brains, social media has leveled the playing field and made this same kind of intellectual superiority hard to stomach.

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Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Don’t discount thought leadership for the top of funnel audiences. Or offer them a discount on membership?

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Strategy Social Media Discount Newsletter 169

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

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Higher Logic

JUNE 4, 2019

By offering content for purchase in bundles at a discounted rate, you’ll get more eyes on programs that weren’t getting attention when only sold alone. From social media and email marketing efforts, to making content easy to find on your website, be sure to engage your audience on a regular basis.

Learning Management System 214

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WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now. Membership is open to U.S. Badging Platform: Acclaim.

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MemberClicks

SEPTEMBER 10, 2024

One of the most highly effective benefits is a member discount program. When you provide exclusive discounts, you also create an incentive that makes members feel rewarded, which, in turn, helps them find further value in maintaining their membership. Discount programs are one of the best retention tools.

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YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? 9) Unplugged: Got Social? by Megan Rockett. Gaming isn’t a fad.

Social Media 150

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Aaron Wolowiec

MAY 5, 2015

With unprecedented access to vacation rentals through websites like airbnb and VRBO , as well as the availability of discount hotel stays through websites like Priceline and Orbitz , it’s no wonder organizations are having difficulty filling their group room blocks during in-person meetings, conventions and exhibitions.

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Reid All About it

JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association.

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

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Aaron Wolowiec

NOVEMBER 25, 2014

While many organizations offer sales and discounts during the holiday season, try using a slightly different approach to show appreciation.”. Foley produced a short video offering tips for effective holiday marketing. And social media is a perfect platform. And use social media. But it doesn’t end there.

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GrowthZone

OCTOBER 30, 2017

Someone who can give tips on social media or a new operating system? Use social media and your email list. Even if you locate someone who charges a fee, you may be able to negotiate a discount or even convince them to waive it. press releases, logos on your site, social media promotion, email marketing, etc.).

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Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice?

Association Software 144

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WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 161

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Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. Bringing speakers and exhibitors into your campaign gives more content to the marketing,” said Emily Golding, group director and marketing strategist at mdg.

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Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

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Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. I love my Barnes and Noble membership.

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Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. What incentives are you offering your participants in your social influencer event campaigns?

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Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Providing incentives like discount fees is a great way to say thank you to your event volunteers and ambassadors. Provide discount codes to non-members.

How To 108

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Paid ads are another good sign of market demand.

Course 161

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MemberClicks

OCTOBER 21, 2020

But that can honestly make marketing fun! A membership discount, a webinar discount, an event discount (whether for an in-person event or a virtual event), etc. That’s marketing for you!) Email and social media are both great channels to use, but in order for your messages to stand out, you need to be creative.

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WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.

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Aptify

JULY 1, 2021

Identify and research the different segments of your target membership market – for example, students, early career, mid-career, executives, and professionals in transition. For example, offer new members a special discount toward a future event, online learning, or webinar registration. Step up your social media interaction.

Recruiting 146

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Association Analytics

SEPTEMBER 8, 2022

Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns. Social media followers. Affiliates. Content contributors. Offer shared services.

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Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

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Higher Logic

MAY 1, 2018

Social media integration: Why stop the free advertising at physical merchandise? Encourage attendees to spread the news of your event to their social networks with social media integration and public RSVP pages. Discounted registration. Make personalized marketing a priority. Free merchandise.

Strategy 120

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