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As a media correspondent, Antionette Kerr has seen A LOT of bad pressreleases. But despite the changing ways nonprofits get in touch with the media, pressreleases can still be an important part of your media and PR strategy. That’s why we often offer deeply discounted webinars like this one.
These reports, issued with a frequency appropriate for your association, allowing you to: identify cost benefits such as how many individuals attended discounted educational programs, the number of free briefings received, etc. 3. Take advantage of pressreleases. Increasingly, people are getting their news online.
Even if you locate someone who charges a fee, you may be able to negotiate a discount or even convince them to waive it. pressreleases, logos on your site, social media promotion, email marketing, etc.). Use Google to track down experts in your area. Source: Miranda Brookins, Demand Media.
“The ability to connect in a meaningful way and generate professional opportunities is critical to leading our economic recovery, perhaps now more than ever,” said Paul Van Deventer, president and CEO of MPI, in a pressrelease. This was among the most powerful experiences we have ever delivered to our industry.
Free and Discounted Services from PR Newswire. First, Nonprofit Marketing Guide has teamed up with PR Newswire to provide you with some outstanding discounts, free services and resources. Join PR Newswire today and receive a free annual membership (normally $195) and access to more than $2,000 in free and discounted services.
The association’s “Benefits Badass” contest follows a phenomenon of TikToks by members outside its core audience touting its discounts. According to a pressrelease, AARP will select 25 finalists from submissions, which will then be voted on by the general public; the winner will receive $50,000. Abel said in the post.
The goal was to get all of that information into one spot and separate the wheat from the chaff,” said Chris Galusha, president of ATHA, in a pressrelease. The experts] are really discounting their time as a favor, as a gift to the tiny house community.”. But they are also available to talk one-on-one by phone.
“We are thrilled to partner with Houzz, which is an incredibly useful site for millions of consumers looking to improve their indoor and outdoor living spaces,” NALP CEO Sabeena Hickman, CAE, said in a pressrelease. “We
Consider discounts or perks for those who post content or refer friends who register. You will also want to produce pressreleases. You can then negotiate a deal for them to promote the event. You can also turn your standard attendees into influencers. This might include free passes or access to exclusive interviews.
Even if you locate someone who charges fee, you may be able to negotiate a discount or even convince them to waive it. pressreleases, logos on your site, social media promotion, email marketing, etc.). Use Google to track down experts in your area. Consider what incentives can you offer to encourage them to speak pro-bono.
It could be a special gift, like the calendar, or discounts just for them. Your online community shouldn’t just be a series of pressreleases posted the day before the world knows about them. It’s always fun to get something for free, and exclusive community perks and gifts make users feel special.
What’s Missing from Your Online Newsroom (Hint, It’s Not a PressRelease) 60-Minute Webinar with Antionette Kerr and L. That’s why we often offer deeply discounted webinars like this one. Danielle Baldwin Thursday, February 7th 1:00 – 2:00 P.M. Eastern (10 – 11 A.M. I hope you’ll join us!
Everywhere you look on your to-do list is something new that you need to write, whether for direct mail or email, newsletters, your website, social media, pressreleases, advertising, proposals. That’s a discount of $200 and an amazing value! How to Write Faster: Tips for Nonprofit Communicators. And the truth is, IT NEVER WILL.
Call it a win-win: Sports-apparel brand 2XU is offering members of the United States Professional Tennis Association special discounts for its compression gear, along with motivation for USPTA athletes to wear the 2XU label for years to come. What’s the benefit?:
Why it works: Through this new alliance, MBA members will have access to coveted resources, including a customer service line and special deals on industry products like Loan Prospector and Loan Quality Advisor, according to a pressrelease.
MBA is the 28th state bar to form a partnership with Fastcase, according to a pressrelease. Other benefits: Fastcase is the newest addition to the long list of MBA member benefits, which also include discounts on things like travel and insurance.
Organization members and partners are eligible to vote for the Social Network Awards and are offered discounts on their first pressrelease with PR Newswire. Partners, perks, and benefits: Joining the Social Network Association gives members access to a variety of benefits.
As part of a recently renewed agreement, the National Society of Black Engineers and the American Society of Civil Engineers are working to retain and support African-American engineers through educational and professional development programs, mentoring opportunities, and discounts on membership. engineering profession.”.
On Wednesday, AFA launched a new membership tier, the eMember, which offers a discount to members who choose to forego the association’s monthly print magazine, Air Force Magazine , in favor of a digital issue.
” Note that this pressrelease does not contain any words like apology, regret, or sorry. . It’s a better way to spend money that offering free webinars and discounted software. I work online and am well-aware that much of my business is out of my personal control. Limited-time free software (that didn’t work)?
“As we embrace 2017 as the International Year of Sustainable Tourism for Development, the development of Young Tourism Professionals is our primary focus,” PATA CEO Dr. Mario Hardy said in a pressrelease. This new membership category strengthens our commitment to raise the voices of tomorrow’s tourism leaders.”.
Only 3 more days to take advantage of our steep early bird discount! You then couple this with effective CTAs that encourage immediate action such as: Here is your special code to register now with a 10% discount Click here to secure your spot for [event] (We only have 100 spots left!) Write an outstanding pressrelease.
At the start of each month, we’ll send you an email with at least 10 prompts to get you thinking about articles, stories, pressreleases, blog posts, Facebook updates, letters, and other content that you could write for the following month. For example, at the start of January, you’d get writing prompts for February.
“New Membership Structure PressRelease” is a very niche genre. From the pressrelease: “APICS CORE – This membership package is for individuals not actively pursuing an APICS credential. It doesn’t even have quite the same following as, say, Star Wars fan fiction.
A pressrelease about the project. We also used e-blasts and social media to promote a 10 percent off discount at one of the participating businesses when a donation was made to the cause. A contact sheet (with business cards). Examples of the two pinup options. Map of where the levee is located. Results of the campaign.
Quicker response can lead to greater/longer exposure, product exclusivity, discounts, and premium placement. Call to Action With Incentives Of course, you will want to include a strong call to action with reasons and incentives to respond quickly. In short, make a request for action and provide reasons to act now.
Here is the pressrelease on the award. Dues Discount. (4). For over 22 years, I have had the privilege to work with my colleague Rick Whelan. So it was an honor to be a part of the award ceremony this week when he received the Award for Distinguished Achievement. Congratulations Rick! Conversion Programs. (2). Data Analytics.
For example, you might outline places their logo will appear, opportunities for them to present their brand and products, and special discounts and VIP opportunities they might receive, such as the chance to select attendees for networking opportunities. Ticketing and registration fee strategies can also be intertwined with your funding.
Many vendors offer discounts for nonprofits or organizations with frequent events, so it’s worth asking. Include specifics, such as logo placement, mentions in pressreleases, or features in social media posts, to ensure consistent recognition throughout the campaign.
If not, here are Ideas , Events and Additional Resources (like Social Media Toolkit and PressRelease Template) to get you started. Giving Tuesday is coming on Nov. Are you ready? I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration.
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