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Why your association should adopt pricing discounts

Nimble AMS

When was the last time your association considered its pricing strategy? Without a comprehensive approach to pricing, your organization might run the risk of leaving money on the table or alienating long-term members with drastic changes and sticker shock. Why should associations use pricing discounts? Boosting cash flow.

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Membership Q&A: Discounts

Spark Consulting

Are members who join with a price incentive more or less likely to renew membership the following year? Don’t offer pricing discounts unless your audiences are EXTREMELY price sensitive or your membership is declining and you’re desperate to get people in the door by any means necessary. Less likely.

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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.

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Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Consider these models to price your eLearning right. Embrace Continuous Learning. Understand Your Market.

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Don’t Lead with Lower Prices

Aaron Wolowiec

Have you ever seen an ad that says “New Low Price” ? Or did it make you question why the price was lowered? In this article, we talk about the psychology of how you position discounts, and why it matters. What effect did that have on you? Did it make you want to purchase the item?

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The Pricing Predicament

Mary Byers

There is an art and science to pricing. I prefer steady, incremental increases–as does pricing expert Dr. Michael Tatonetti, author of the new book, Pricing for Associations. Does your association have a pricing strategy? How do I know? Overpricing chases away potential members and lowers retention.

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How do you price a virtual event?

Association Success

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. . Part 2: Value proposition.

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