Nonprofit Marketing Guide

OCTOBER 11, 2011

For those engaged in nonprofit marketing, it’s noteworthy that fundraising and communication staff rank high in both need and difficulty to recruit. Recruitment needed at all levels and no budget to do so: Now that’s a problem. But I’m happy to report that a solution is at hand: social recruiting, especially LinkedIn.

Recruitment 68

Recruitment Recruiting Social Media Discount 68

Spark Consulting

MARCH 9, 2018

The first-time book buyer gets the coupon for a discount off her next purchase. Growth is a result of two complimentary actions: recruitment and retention. All that rewarding of novelty helps with recruitment. And that’s all fine. Definitely keep doing that. But what do you do for your long-term, loyal members?

Discount 165

Discount Recruitment Recruiting Committee 165

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way. Does this sound familiar?

Recruitment 156

Recruitment Recruiting Email Marketing Member Engagement 156

Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. Dues Discount price testing Test marketing'

Discount 40

Discount Recruitment Recruiting Price 40

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

Recruitment 146

Recruitment Recruiting Social Media eBook 146

Blue Sky eLearn

JULY 24, 2019

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you.

Tips 201

Tips Software Recruiting Recruitment 201

Reid All About it

JUNE 28, 2024

Aptify shares 50 ways to boost member recruitment and retention. Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth Certificate Course for only $499 with Brain Food promo code ACADEMY (a $50 discount). Membership. Online attendee engagement.

LMS 264

LMS Course Member Engagement Education 264

Spark Consulting

AUGUST 20, 2019

That can look like: offering joint membership; hosting co-located meetings; offering each other’s members member rates on programs, products, and services; developing collaborative professional development training; exhibit booth swaps; advertising swaps; collaborative publications; curating each other’s content for your audiences… (..)

Discount 271

Discount Cost Certificate Analysis 271

Aptify

JUNE 25, 2024

For large associations and labor unions, membership recruitment is a never-ending project. What strategies will you use for recruiting new members? And what tactics will you use to achieve your recruitment goals? Download here Let’s look at some proven tips for membership recruitment. So, how do you increase membership?

Organization 138

Organization Recruitment Recruiting Software 138

Nimble AMS

AUGUST 20, 2020

What can you do to recruit new members when money is tight? Provide discounts. For example, offer discounted memberships for: Students. Attracting new members to your association is always a top priority. Even in normal times, it takes continued, focused effort. New graduates. First-year members.

How To 147

How To Discount Price Recruiting 147

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. Price these programs low enough for a ramen noodle budget or provide discounts to young members.

millennials 150

millennials Resources North Carolina Recruiting 150

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. CAE study group.

San Diego 370

San Diego Strategy Education Price 370

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Because there’s always time to learn, right? Virtual volunteer fatigue.

Innovation 370

Innovation Education Communications Strategy 370

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

Social Media 150

Social Media millennials Recruitment Recruiting 150

Association Analytics

SEPTEMBER 9, 2024

This leaves associations stuck, simply less opportunity to find new opportunities for recruitment in college halls. During that time, discounted “young professional” memberships made all the difference, allowing me to have the chance to see what’s out there.

United States 169

United States Discount millennials Recruiting 169

Higher Logic

AUGUST 15, 2017

Experienced volunteers may work with new recruits to help them learn the ropes, for example. There are many more thank you methods not listed here, including providing food for volunteers while they’re working, giving volunteers free registration for your annual conference, and membership discounts. Make Them Leaders.

North Carolina 343

North Carolina Project Leadership Discount 343

Blue Sky eLearn

JUNE 25, 2018

” Most of us know that if we spend 10 minutes researching products online we can find price comparisons, customer reviews, and all available coupons and discounts. The easiest way to get new members is by getting your current members to do the recruiting for you. This is why loyalty programs are so popular among my generation.

millennials 115

millennials Tips Discount Certificate 115

Reid All About it

JANUARY 11, 2019

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. TechSoup Tour: How to Access Donations, Discounts, and Resources. Presenter: Dorie Clark, adjunct professor at Duke University’s Fuqua School of Business.

DC 276

DC Washington Learning Management System LMS 276

YourMembership

JUNE 22, 2012

We tweet giant airlines because they’re boarding late and we expect immediate attention (or at least a discount). Tags: engaging members , experts , Friday Fix , member retention , recruiting members , twitter. Social media has increased a potential member’s expectation of service and attention. Leave a Reply.

Organization 150

Organization Social Media Software Price 150

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. Another pointed to their new Young Professionals discount on membership dues.

Survey 150

Survey Marketing Certificate Education 150

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. The best partner discounts are ones that are relevant to your organization.

How To 130

How To Discount Social Media Software 130

Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. I love my Barnes and Noble membership. Marketing General Inc.

Social Media 100

Social Media Recruitment Recruiting Report 100

WBT Systems

MAY 22, 2018

Use sample programs as a membership recruitment tool. Make sure these member recruiters are familiar with the program content so they can match it to the right person. Extending the personal touch through association ambassadors might make the difference in long-term customer loyalty. Get sponsors involved too. New members.

Sample 150

Sample Education Course Recruiting 150

Associations Now

SEPTEMBER 28, 2018

“Rewrite all of your materials and your communications, so that it focuses on what the member will get,” says Scott Oser, SVU director of industry relations and member recruitment. And you can save money by taking advantage of member-only discounts.”. Examples: “You can take your career to the next level. Why does it work?

Recruitment 87

Recruitment Recruiting Review Discount 87

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.

Recruitment 40

Recruitment Recruiting Price Survey 40

Associations Now

DECEMBER 17, 2019

I love how the American Homebrewers Association app allows members to track their discounts in real time, giving everyone a running tally on dollars and cents saved. Other incentives can help you recruit new members. And you can also get existing members in on a recruitment drive using referral dollars.

Tips 97

Tips Alaska Hawaii Massachusetts 97

NXUnite

JANUARY 12, 2024

Discount cards: Host a discount card fundraiser by selling coupons for goods or services from preferred merchants. These can help parents get discounts on family meals, school supplies, or other items or services. In addition to selling products to people in your church, you can also encourage older kids to do the selling.

Discount 130

Discount Social Media Recruiting Recruitment 130

Associations Now

SEPTEMBER 16, 2015

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time. Here’s why. Recognition is a rare resource.

Recruitment 40

Recruitment Recruiting Discount Social Media 40

Nimble AMS

APRIL 29, 2022

Companies who decide to back your program do so for prearranged benefits, like increased brand exposure, discounted ticket prices, or speaking opportunities at the event. C ustomers apply the coupon code at checkout i n the Community Hub t o receive their discount. . Recruit Subject Matter Experts (SMEs).

Revenue 109

Revenue Strategy Member Experience Discount 109

Associations Now

MARCH 12, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members. A pay-as-you-go member category.

North Carolina 97

North Carolina Massachusetts Directory Recruitment 97

Associations Now

MARCH 5, 2019

Spring offers a chance to rethink membership campaigns, adding seasonal tie-ins and creative themes that make it more fun to recruit and engage. The month-long campaign also incentivized existing members to recruit prospects by offering a promotional discount code that could be applied toward a future purchase.

Cleveland 88

Cleveland Recruitment Recruiting Discount 88

MemberClicks

OCTOBER 18, 2022

There are two main ways you can use events to boost your membership numbers: Non-member only events just for recruitment General event for current members that is ALSO open to non-members. Event planning: Put on your recruitment hat. And you need to plan all with recruitment top of mind. 2 types of member-building events.

Discount 98

Discount Recruiting Recruitment Event Planning 98

Forj

APRIL 22, 2021

It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. However, members are provided with discounts and value-add opportunities such as first-look registration, while non-members pay a higher price point. Members-Only Pricing Model.

Price 172

Price Course LMS Discount 172

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Dues Discount. (4). Publications.

Social Media 40

Social Media Recruitment Recruiting Marketing 40

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. But on a practical level, how can you actively recruit and retain members for the long run? Recruit team members who have previous experience running successful events. Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

Potomac Core

APRIL 20, 2015

And special discounts bring them in the front door this year and out the back door next year. Instead, it’s all about developing solutions that improve market and growth positioning, boosting operating performance, and recruiting and maintaining high performing talent. Members don’t really care about the association’s “outputs.”

Member Engagement 100

Member Engagement eBook Discount Recruitment 100

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. 1 CAE credit. What Do Young Professionals Really Want from Membership?

Strategy 275

Strategy Technology Arlington Education 275