Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Growing Non-Dues Revenue.

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Social Media Member Engagement Tools Revenue 254

Higher Logic

AUGUST 2, 2018

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Higher Logic

DECEMBER 13, 2018

Getting through the spam filter is a big factor in improving your email deliverability. As an email marketer, deliverability is foundational. We put together the Ultimate Guide to Marketing Automation , filled with more tips you can use to perfect your email strategy. Download your copy below!

Email Marketing 217

Email Marketing Content Tips Examples 217

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. The increasing use of CRM solutions by associations.

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LMS System Survey Email Marketing 150

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. Does this sound familiar? If it does, you’re not alone.

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Recruiting Recruitment Email Marketing Member Engagement 156

Nonprofit Marketing Guide

OCTOBER 20, 2021

I am sure a lot of you have heard that Apple’s new privacy policy will be just awful for us email marketers. Considering that the various Apple email clients (iOS Mail, macOS Mail, iPadOS Mail) had over 46% of combined email opens in 2020 , it is definitely something we need to pay attention to. Not up to speed?

Email Marketing 116

Email Marketing Newsletter Marketing Software 116

Higher Logic

MARCH 12, 2019

If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. If one department is using one email marketing tool, one department is using another, and the others aren’t sure what they’re doing, it’s probably time to get organized, people. So here’s the secret.

Communications 174

Communications eBook Tools Member Engagement 174

Association Briefings

FEBRUARY 10, 2021

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

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eBook Strategy Email Marketing Member Engagement 52

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. How does this help your personalization strategy, you’re wondering? Walking the Fine Line of Email Personalization. You need to have a strategy for personalization. And what’s more , they’ve grown to expect it.

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Marketing Software Guidelines Email Marketing 149

Nonprofit Marketing Guide

JANUARY 14, 2020

It’s free to download. Nonprofits are not adopting best practices for email engagement, which could soon result in major failures in their ability to use email successfully. I am also presenting a free webinar on Thursday, January 30 on the Trends Report results. The Good News.

Report 47

Report Communications Email Marketing Social Media 47

Nonprofit Marketing Guide

DECEMBER 9, 2020

We not only provide best practices and strategies for nonprofit communications, but we also help you establish boundaries with your boss and co-workers, put you in touch with others who are going through the same thing as you, and simply let you know YOU ARE NOT ALONE ! NEW for the 2021 All-Access Pass! Master Classes. Jump Starters.

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Class Sample Discount Communications 112

Association Success

NOVEMBER 10, 2020

But a great webinar can spark new ideas and inspire better strategies. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available. Build enough time into your content strategy to go the extra mile in your blog posts. Download it now.

Content 134

Content Social Media Newsletter Video 134

Reid All About it

JUNE 10, 2022

WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. Office myths. Quick hits. CAE credits.

Arlington 39

Arlington Revenue Content Technology 39

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. If you’re automating your email marketing communications, you’re using AI.

Tips 156

Tips System Tools Technology 156

Nonprofit Marketing Guide

OCTOBER 6, 2021

The report also shared: Where subscribers engage with email and how email client popularity impacts your email strategy and execution. How subscribers engaging with email, including how long they spend reading an email and early trends on Dark Mode. Download your copy now. .

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Report Strategy Marketing Email Marketing 110

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. Instead, many of them had to lay off staff and suspend programs.

Revenue 135

Revenue Certificate Education eBook 135

GrowthZone

JUNE 27, 2017

The welcome email is your chance to introduce your association, so make it count. If so, it’s time to rethink your strategy – the Welcome Email is an enormously valuable opportunity that only happens once. Statistically, your Welcome Email is the most important message for a. Download the Welcome Email Checklist.

Tips 89

Tips Social Media Email Marketing Strategy 89

Membersuite

OCTOBER 21, 2022

Figure out why some initiatives went well or poorly, so you can adjust your strategy and tactics. If, for example, in the coming months or years, your association collects additional member engagement data, virtual attendee data, email marketing data, or online learner data, the data warehouse will be able to handle its storage and analytics.

Analysis 142

Analysis eBook Software Report 142

GrowthZone

APRIL 23, 2020

Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. DOWNLOAD] 4, free, white-labeled articles you can send. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Email support@wistia.com. Until July 1, 2020.

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Resources Software Video Class 158

MemberClicks

NOVEMBER 1, 2024

What Content is Relevant for Association Members An effective content marketing strategy leverages different types of content that cater to various member needs and preferences. Advocate for Key Issues: Publish a quarterly report on industry regulations and see a 25% increase in advocacy-related content downloads within three months.

Content 52

Content Marketing Social Media Newsletter 52

Nonprofit Marketing Guide

JANUARY 17, 2020

The Nonprofit Email Apocalypse is Coming Online Fundraising Success When Surrounded by Skeptics Download Your 2020 Nonprofit Communications Trends Report What Wastes Your Time at Work? January 21 & 23: Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2020 with Kivi Leroux Miller.

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Communications Oakland CA Social Media 72

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership drives work best when you’ve got a solid strategy in place. Ready to launch your membership campaign, but wondering where to start? Step 4: Budget!

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How To Discount Social Media Software 130

Nonprofit Marketing Guide

SEPTEMBER 21, 2012

With one simple registration you get: Free E-Books and Downloads: 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid. The First 100 Days of Your New Nonprofit Marketing Job. The Nonprofit Email Marketing Guide: Seven Steps to Better Email Fundraising and Communications. *The

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Newsletter Email Marketing Social Media Maine 66

Higher Logic

AUGUST 23, 2018

Marketing is becoming a two-way street – you are developing a relationship with each of your subscribers through their actions and preferences and how responsive you are to them. You are also gaining priceless data that will help guide your future strategies. Marketing automation might be intimidating if you've never used it before.

Marketing 120

Marketing Content Tools Report 120

GrowthZone

MAY 17, 2017

You know from the lead magnet they downloaded what they are interested in. You can also close this sale purely with digital marketing. Ask for the bigger sale as part of your email marketing sequence. He has taught social media, digital marketing, and technology strategies to business audiences from around the world.

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How To Social Media Directory Tips 112

Association Success

SEPTEMBER 22, 2020

Along with generating conversation, a smart content strategy can spark action, too. As a first step, be sure to collect subscribers’ names along with their email addresses. Most email marketing software will allow you to easily program their first names into the subject line or greeting. Download it now.

Content 78

Content How To Newsletter Social Media 78

Associations Now

OCTOBER 11, 2019

Email marketing is an incredibly effective way to reach your audience —that is, if anyone’s listening. If you need to grow your organization’s email list, there are several think-outside-the-box strategies to implement, says Sean Kosofsky on the Wild Apricot blog. Also: Fun ideas to boost member engagement.

Email Marketing 72

Email Marketing Tips Content Member Engagement 72

Freestone

FEBRUARY 21, 2024

With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies. What is a marketing plan?

Marketing 78

Marketing LMS Social Media Course 78

Nonprofit Marketing Guide

SEPTEMBER 7, 2018

If you are trying to get your op-ed published, Peter Penepento and Turn Two Communications have created The Op-Ed Option: 5 Simple Steps to Opinion Pieces That Change Minds and Inspire Action , a free download to help you break through the media clutter. Starts September 12: Nonprofit Marketing Accelerator: Build a G.R.E.A.T.

Communications 66

Communications Social Media Email Marketing Course 66

Nonprofit Marketing Guide

DECEMBER 4, 2019

The most effective communications strategies so you can make important decisions on the fly. Our Annual All-Access Pass will give you 365 days of access to the best training webinars, exclusive online courses and downloads, support from peers and industry experts and more. (That’s $200 off the regular price.).

Communications 52

Communications Press Release Virginia Price 52

Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. We created a simple report based on this information and circulated it in an email marketing campaign to people who were set to take the test in the following months. I first read The Lean Startup by Eric Ries in 2013.

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Project Review Tools Innovation 68

Email Maven

AUGUST 5, 2024

I was constantly in defensive mode just trying to get emails through all the right approvals and out the door no later than 2 pm every day. The idea of doing meaningful A/B testing or data analysis to influence our email marketing strategies was close to non-existent. I was getting over 50 emails out a month.

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Strategy Process Analysis Email Marketing 52

Nonprofit Marketing Guide

JANUARY 6, 2017

Get 365 days of access to webinars, downloads, time savers, and the awesome Pass Holder Community for only $499. Sarah Gilman gives you The Eight-Step Path to a Winning Content Strategy. Need the basics on link tracking and why it’s important for email marketing?

Communications 48

Communications Email Marketing Price Content 48

Nonprofit Marketing Guide

DECEMBER 21, 2018

For only $499 you can attend live webinars, watch recorded ones, access exclusive online courses customized for you, download helpful resources and more for 365 days. Join me for Mixed Links as we get ready for 2019… Let’s start with 11 Digital Marketing Trends You Can No Longer Ignore in 2019. Sale ends January 4, 2019.

Communications 55

Communications Press Release Social Media Email Marketing 55

Aptify

DECEMBER 6, 2017

Let’s look at how a 21st century AMS supports association marketing to find out if you could benefit from an AMS upgrade. Looking to up your association marketing game? Download the Inbound Marketing for Associations eBook today! Convert visitors to customers and members with an inbound marketing strategy.

Marketing 56

Marketing Software Content Process 56

Nonprofit Marketing Guide

OCTOBER 10, 2019

Download our e-books and other Pass Holder Exclusive resources. You don’t have to start from scratch – you can just tweak their proven foundations and strategies for your organization. Chat with nonprofit communications experts and fellow nonprofit communicators in our Private Pass Holder-Only Facebook Group.

Price 48

Price Virginia Course Video 48

Nonprofit Marketing Guide

APRIL 21, 2017

If you want to download it as soon as it comes out, you can sign up here. Here is The Best Email Marketing Infographic You’ve Ever Seen. If you are interested in video, check out The Video Distillery , a series on video marketing from 5:00 Films. M+R will release the 2017 Benchmarks Study next week.

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Communications Video Email Marketing Tips 41