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Whether you’re planning for the future, navigating technological shifts, or rethinking memberengagement, this journal has been designed to spark ideas and provide practical guidance. Download your copy at: [link]. The post Associations Evolve: 2025 & Beyond appeared first on Spark Consulting.
Are associations taking a backwards approach to memberengagement? Associations have always been “about” engagement of course, and in the past several years, we’ve had a renewed focus on engaging our audiences. You might want to download and read the whitepaper in advance, although it is certainly NOT required.
To truly thrive in this environment, associations must focus on building a digital-first culture , where digital thinking is embedded into every aspect of the organization, from memberengagement to decision-making and operations. It requires leadership commitment , continuous learning, and a willingness to embrace change.
But did you know that you can also empower your association volunteers to boost memberengagement? Here’s how to start transforming your memberengagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your memberengagement strategy for 2023? Your members want to connect!
That recording is ALSO now available: Of course, Anna and I would also invite you to download the whitepaper itself - it’s free, too! We also had the opportunity to have a follow up conversation with YM.com’s Rick Rutherford in which we address questions from the webinar we didn’t have time to address on May 20.
Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. An online community opens a window into your members’ interests, wants, needs, and pain points.
Implementing modern technology is a fantastic first step to boosting memberengagement, but your association shouldn’t stop there. To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table. Representing member interests. Certifications and credentials.
Technology Drives MemberEngagement Modern members expect the same seamless, personalized experiences they enjoy with online retailers or streaming services. The Benefits of Transformation: Enhanced MemberEngagement: Deliver personalized, digital-first experiences. Associations are no exception.
The best online community software makes it easy for you to sign in as executives or impersonate them so important announcements look like they came directly from senior leadership. As activity increases, so does memberengagement. Take the time to demonstrate your online community to executive leadership.
Set Clear Goals and Metrics : Define what success looks like in terms of memberengagement, satisfaction, and retention. Leverage Technology to Drive Efficiency and Engagement Technology is at the core of a future-ready organization. Conduct surveys, gather feedback, and use data insights to understand what matters most to them.
28% of communities have formal advocacy and memberleadership programs. staff members. staff members. Online Community Engagement Stats. In the average community, memberengagement varies. In an average community, the average member gives 0.5 About 10% operate as an independent department.
It covers strategy, tactics, technology, AI and more in a post, not a download. New online communities offer fresh perspectives about member meetups for associations to consider. To engagemembers, WorkerBee.TV Membership meetups. Association finances. Association content. More info/register. 1 CAE (ethics) credit.
In part two of our video interview, we talk about: The difference between the inside-out and outside-in approaches to memberengagement. The role of technology in creating outside-in memberengagement. How to get started creating outside-in memberengagement. Did you miss part one? Check it out here.
They will be there to take advantage of in-depth training on the YM platform; gain insights on where our suite of memberengagement products and services are headed; learn from their peers on new ways to successfully use the YM suite of products in their daily work; and hear from some of the top thought leaders in the association industry.
Throughout 2022, our team provided quality thought-leadership content to keep your association informed in your industry. Generation Z members/young professionals. Is your association hoping to attract more Gen Z members in 2023? Is your association hoping to attract more Gen Z members in 2023? Memberengagement.
WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. Read their ideas for how associations can help support and train women on the path to leadership. Every year we publish 10 Event Trends , our annual research on trends, downloaded by 2,000 event professionals in one day.
In the monograph, 13 association pros (including me) share their thoughts about the future as relates to topics like memberengagement, online learning, culture, innovation, membership models, growth, M&A in the AMS space, and change management.
So I contacted Ben Martin, CAE, Chief Engagement Office for Online Community Results and get his take on social networking, online communities and driving memberengagement with this technology. Please note that our next CAE accredited Thought Leadership Webinar will be held on May 20 th. Join Elizabeth Weaver Engel, M.A.,
MemberEngagement. Leadership. They’re reluctant to try new things, even to expand our development pie or memberengagement. The politics of some Board members; some serve their own agendas with a total disregard for the association’s strategic plan and budget. MemberEngagement. Leadership.
Don’t discount thought leadership for the top of funnel audiences. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. One example of thought leadership is this blog! (You K eep an eye on what leads to conversion.
Imagine how your organization could enhance memberengagement by leveraging AI. Download now As AI drives big societal changes , nonprofits and associations will play an important role in the future. Salesforce Einstein AI already completes 1 trillion predictions a week. We can’t wait to see you next year at #DF24!
Could it be because we’ve been thinking about engagement all wrong? The white paper offers the stories of 11 different organizations that are on the path to reconfiguring their member relationships for greater engagement and financial success and identifies eight keys to becoming truly engaging.
Dive deeper into creating a lightweight data governance policy in this blog or download the Ultimate Guide to Data Governance. While each department has its own goal, ultimately everyone should be working towards keeping members happy, engaged, and present. Memberengagement is everyone’s job.
Not only will communicating this value help you compete with for-profit organizations, but it will help you improve your memberengagement, as members will see the true worth of your organization. Consider creating different channels regarding different thought leadership topics or member internets to build connections.
Associations offer members the opportunity to include substantive elements in their resumes. Leadership roles, industry awards, and committee volunteerism are all examples of experiences that help build professional credibility. Associations help members create a name for themselves. LEADERSHIP SKILLS.
– Association Leadership in the Age of AI: Critical Conversations about Facts, Fears and the Future Get an in-depth look at ChatGPT, its issues and opportunities: where it comes from, how it works, what it can do, who it helps, who it hurts, and, most importantly, how you can talk about it with your members. . Fri 2/3 at 2 p.m.
The weekly list of free educational events and resources for the association community… Memberengagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Fri 2/10 at 4 p.m. More info/register.
The loss of leadership vital to the health of the organization. The leadership of these organizations find it difficult to move away from the “status quo” mentality that no longer serves their member’s best interests. There is almost an unwillingness to embrace new technology that allows a stronger connection to members.
Download a recording of “A Balanced Approach to MemberEngagement” here. Association boards and leadership should discuss the type of information they want to post on social media and what safeguards they should enact to protect members’ personal information. Have additional questions? It’s harder, but possible.
Customization: LMS platforms often offer customization options, allowing you to tailor learning experiences to meet specific member needs and preferences. Ultimately, it allows you to drive member satisfaction, retention, and organizational success. Regular updates keep membersengaged and interested in exploring new resources.
Some examples of social media assets can include images, videos, photos, hashtags, and thought leadership topic ideas. As you train your advocates, consider including a section on social media and how you expect your members to use it to advance advocacy efforts. Download now
Here are some primary goals that content marketing can help achieve: Member Acquisition: Reach potential members by showcasing your association’s value and thought leadership in the industry. MemberEngagement: Encourage active involvement in your community by sharing insights, educational content, and industry trends.
Try starting with membership data like the number of new members or your retention rate because your colleagues are used to seeing this type of data. Use data at department and leadership meetings – Sharing some visualizations is a very impactful way to bring metrics to life.
A well-executed data governance policy will often include a steering committee or leadership board to determine the data standards and discuss the implementation process and enforcement procedures. Additionally, consider who will make up your data governance body if you choose to create a committee or leadership board. Download now.
I recently read an interesting report, Leading Engagement from the Outside In*, which offers an alternative view to traditional memberengagement activities and metrics when considering levels of memberengagement with an organisation. Members redefining what engagement means.
This generation is sure to determine the future of associations, making the participation of young professionals critical to the vitality and longevity of member-based organizations. Download How to Create an Association SWOT Analysis to get started. Provide a path to leadership. Fact: Nothing can be further from the truth.
Here are several areas where I think organizations can compete and succeed in the On-Demand Economy: Member Management Software – Data driven websites that allow visitors: To access high valued content and services related to their careers. Mobile Event Apps – take your meetings to a new level of engagement.
And many associations have adopted strong statements that claim a commitment to D+I among their leadership and membership. Download your free copy of Include is a Verb: Moving from Talk to Action on Diversity and Inclusion. Elizabeth Weaver Engel, M.A.,
A membership committee is a volunteer-based group of members , serving to improve the member experience at an association. Members who serve on the committee have a range of backgrounds and experiences making them fit for leadership. Download now
MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Engagement means different things for different members. Membership trends. Membership budget. Membership value.
One of the simplest ways to boost volunteer engagement and retention at your association is to have leadership create meaningful connections with volunteers. As you develop your volunteer program, members become association ambassadors, helping to build public trust in your organization. . Download now. Learn more.
The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. Self-awareness is a critical part of leadership development and healthy team collaboration. Leverage Data to Drive MemberEngagement.
Many associations experienced challenges in boosting memberengagement efforts and providing quality programming. However, not all disruption needs to remain negative. Your association can learn from past challenges to adopt innovativ e strategies and better equip your staff and members for 2023.
Not only will communicating this value help you compete with for-profit organizations, but it will help you improve your memberengagement , as members will see the true worth of your organization. Follow these strategies to highlight your membership value and outshine the for-profit competition: 1. Download now
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