article thumbnail

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. But using marketing automation?

eBook 176
article thumbnail

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To learn more about the benefits of member engagement on member acquisition and retention, member win-back, and non-dues revenue, check out Higher Logic's eBook, available below. Use this time to be creative and find new methods to make membership at your association as valuable as it can be.

Revenue 296
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do You Have an Email Welcome Series for New Subscribers? Probably Not

Nonprofit Marketing Guide

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

Sample 130
article thumbnail

[ebook] An Introduction to Data-Driven Email Strategies for Associations

Association Briefings

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

eBook 52
article thumbnail

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

If one department is using one email marketing tool, one department is using another, and the others aren’t sure what they’re doing, it’s probably time to get organized, people. We've compiled the top six automated campaigns for you in our eBook: How to Create Effective Automated Campaigns. Use the same communication tools.

article thumbnail

Association Brain Food Weekly: 5.29.20

Reid All About it

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Personalization vs. Control in Email Marketing Content. WBT shares ideas for using what you learn during reboarding to better serve members. Thu 6/4 at 1 p.m.

San Diego 259
article thumbnail

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. Try adopting a campaign-based marketing approach – this will help you deliver relevant information, beginning with the first interaction you have with members or customers, and continuing throughout their journey.

Marketing 149