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eBook Offers Online Marketing Insights for Nonprofits

Wild Apricot

Here''s an overview of a free eBook from Blackbaud offering online marketing insights from 20 nonprofit experts. nonprofit'

eBook 150
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The Six Tech Tools Your Small Org Staff Needs to Succeed [eBook]

Higher Logic

Are you still on a listserv, or should you upgrade to an email engine or marketing automation software? The association market is full of technology, and naturally every option claims to be the best for you. Get your free eBook here. Where does your association land in terms of email?

eBook 174
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Successful Learning Management System Implementation eBook

WBT Systems

Recently, eLearning Industry invited WBT Systems to contribute to the publication of a free eBook which addresses one of the biggest concerns faced by organizations – the complexity and difficulty of Learning Management System implementation. These may include: IT, Professional Development, HR, Membership, Finance, or Marketing.

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Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected.

Higher Logic

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114
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Ultimate Guide to Monetizing Association Member Education

This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy.

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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. Combined with marketing automation, your community can not only help you gather insights, it can further business goals, improve the member experience, and move leads through your funnel more effectively.

Marketing 198
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Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Higher Logic

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Customer Marketing and Community Go Hand-In-Hand.

Tools 191
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The Ultimate Guide to Monetizing Customer Learning

This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy.