Potomac Core

AUGUST 3, 2016

Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Higher Logic

OCTOBER 8, 2018

This eBook will help you determine the best modules to support each of these six core objectives: Objective #1 - Recruitment + Retention. Every successful organization plans for one, some, or all of the objectives listed below, and it’s important to make sure your community is growing alongside your organization’s goals and planning.

eBook 109

eBook Directory How To Member Experience 109

Higher Logic

JUNE 5, 2020

Check out the eBook below for tips. staff members. Online Community Engagement Stats. In the average community, member engagement varies. In an average community, the average member gives 0.5 answers per year, while an active member gives 6 answers per year. Average generate 6,130% ROI. 25% validate.

Cost 272

Cost Analysis eBook Report 272

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Potomac Core

OCTOBER 4, 2016

Without a recognized level of strategic alignment members will not perceive the important connection between your organization and their business outcomes. At the National Wooden Pallet and Container Association, Brent McClendon, President and CEO, continually seeks ways in which he can help accelerate member engagement.

Strategy 164

Strategy Member Engagement eBook Revenue 164

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Serious engagement boosts for your program.

Communications 209

Communications Software Member Engagement Strategy 209

Higher Logic

JANUARY 30, 2019

The campaign objective was to reach out to prior members to generate interest and encourage them to rejoin AARC. Read about how AARC automated their online community for better member engagement. Member engagement is well worth the effort.

Case Study 149

Case Study Member Engagement eBook Analysis 149

Higher Logic

APRIL 14, 2020

Having a digital home for their members, where members know they can go for support and resources, has allowed these associations to pivot their strategies to support their members and even the rest of the industry. How can your association provide this value to your members?

Library 318

Library Austin eBook Learning Management System 318

Thanks For Playing

DECEMBER 7, 2012

IBM (and they should know) has a free ebook. Lots of talk about measuring member engagement, what to watch out for, and how to turn engagement into revenue. Curious about what "big data" is? I would say that it's premature for associations to talk about "big data," though. I don't think we've conquered small data yet.

eBook 150

eBook Review Revenue Technology 150

Higher Logic

OCTOBER 23, 2018

If that’s you, or even if you think your members are pretty engaged, this is an area where you should be focusing if you want your members to stick around. How to f ix it: Get your members engaged. Your content is based on real, active data points that inform how you engage with them.

Tools 258

Tools eBook Report Learning Management System 258

Association TRENDS

AUGUST 27, 2021

and our new eBook outlines how to do it. Our Chapter Performance eBook covers innovative strategies to build strong relationships with chapter leaders who are willing to share both the work and the rewards (revenue). We detail how to leverage: Component Performance Data Financial Data Member engagement Data. Got Chapters?

eBook 97

eBook Member Engagement Revenue Innovation 97

Higher Logic

MARCH 6, 2018

The top reason why association members don’t renew is a ‘lack of engagement with the organization’, according to the 2017 Membership Marketing Benchmarking Report. Show how your community increases member engagement – and, ultimately, retention – by tracking vibrancy metrics like blog posts, discussions, and file library downloads.

How To 266

How To eBook Software Library 266

Potomac Core

MAY 17, 2016

Transitioning your association’s focus to “ outward ” from “inward” will help connect your organization more directly to the external priorities that matter most to your members and the industry you serve. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at www.potomaccore.com.

eBook 147

eBook Survey Member Engagement Strategy 147

Aptify

DECEMBER 13, 2017

It’s smart to do this through relatable and relevant content , such as your website, blogs, social media, and emails — but perhaps one of the most overlooked tactics to increasing member engagement in the long run is the “onboarding.” Try these 10 foolproof steps listed in our ebook. Meeting The Demand.

Member Engagement 56

Member Engagement eBook Software Marketing 56

Potomac Core

JULY 14, 2015

According to the 2014 Strategic Member Engagement Survey , Members leave when they perceive insufficient value, insufficient connection to their business/personal objectives, insufficient opportunity to have an impact, or they really don’t want a bundled package of offerings and only joined for a discount. Member Engagement.

Strategy 100

Strategy eBook Member Engagement Discount 100

Higher Logic

FEBRUARY 28, 2019

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. To accelerate growth, you have to approach strategizing with a keen focus on your objectives.

Tools 208

Tools LMS eBook Resources 208

Higher Logic

MARCH 12, 2019

Getting over this interdepartmental communication hurdle is key to achieving the ultimate goal for a member communications schedule: increasing engagement by personalizing content for each member, based on their needs and interests. Align Your Staff for an Effective Member Communications Schedule. So here’s the secret.

Communications 174

Communications eBook Tools Member Engagement 174

Potomac Core

MAY 28, 2015

In the Strategic Member Engagement Survey , Associations & Professional Societies reporting upward 3-year operating results are far more likely to have a very high level of board understanding and strategizing about the business and professional outcomes members seek, and actively engage members in creating new solutions.

Innovation 100

Innovation eBook Member Engagement Chicago 100

Potomac Core

SEPTEMBER 9, 2015

When it comes to mining your Association’s Data, it’s especially important to identify: Predictive behaviors that lead to higher levels of engagement. Movement between member segments. Themes that overlap member segments. Opportunities to facilitate higher levels of member engagement within a member segment.

Innovation 100

Innovation eBook Member Engagement Cost 100

Potomac Core

MARCH 17, 2015

Do members perceive these meetings as another Association “output” or as an opportunity to drive their business outcomes? Strategic Member Engagement. Members care about “outcomes” for themselves, their companies, their constituencies, and their customers ( [link] ). Member Business Challenges.

eBook 100

eBook DC Member Engagement Washington 100

Potomac Core

MARCH 1, 2015

Member’s aren’t retaining their memberships or even joining new organizations just to buy things. Member engagement begins with changing the conversation from your Association’s “outputs” to your member’s “outcomes.” link] Engagement isn’t a sales strategy, it’s an alignment strategy.

Strategy 100

Strategy eBook Member Engagement Survey 100

Association Briefings

FEBRUARY 10, 2021

This ebook, "An Introduction to Data-Driven Email Strategies for Associations," provides the necessary introduction to get your organization on board with data-driven initiatives to improve marcom efforts and increase member engagement. Topics include: A quick history of email marketing and its effectiveness today.

eBook 52

eBook Strategy Email Marketing Member Engagement 52

WBT Systems

JANUARY 3, 2017

Increased Member Value – members place high value on association education, especially younger members. As an example of this, back in June 2016 an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.”

Technology 210

Technology Learning Management System Certificate System 210

Potomac Core

AUGUST 18, 2015

Embracing the new norm creates competitive advantages for your association while it accelerates member engagement: Move to “we” and communicate what staff and members are doing together to achieve the members’ desired business outcomes. New Norm “Outside In”. Mergers & Acquisitions, modest U.S.

eBook 100

eBook Member Engagement Communications Innovation 100

Potomac Core

JUNE 28, 2015

Member losses are difficult especially when an Association loses larger members. Yet the painful lessons from these resignations can help your organization reposition itself and drive accelerated member engagement and achieve improved operating performance.

eBook 100

eBook Member Engagement Review Products 100

Potomac Core

APRIL 19, 2016

While “ Big Data ” was essential to launching the initiative, it also provides ongoing context for pipeline industry brainstorming serving as critical member engagement opportunities. Member Engagement. Is the increase in regulatory activity reshaping associations in terms of member engagement?

Member Engagement 100

Member Engagement DC eBook Washington 100

Potomac Core

OCTOBER 29, 2017

Meeting this new reality is a hand and glove strategy for Associations who want to energize member engagement and increase Advocacy Impact for their members. This could be the dawn of Member Engagement 3.0. Click here to receive your free eBook “Accelerating Strategic Member Engagement”.

New Mexico 155

New Mexico Illinois Member Engagement eBook 155

Potomac Core

AUGUST 5, 2015

What will matter most for your members is how your association’s outside in innovation solution helps them achieve their business outcomes in a challenging economic environment. The post Association Outside In Innovation appeared first on Potomac Core Consulting.

Innovation 100

Innovation eBook Member Engagement Technology 100

Potomac Core

FEBRUARY 18, 2015

Define your strategic inflection point, engage your board in a strategic planning process, and utilize a 3 year roadmap to align your Association with member business outcomes and passions. ( [link] ). The post Innovation & Association Relevance appeared first on Potomac Core Consulting.

Innovation 100

Innovation eBook Member Engagement Process 100

Potomac Core

MAY 5, 2015

At a time of unprecedented change your Association can become a Market Disruptor and position your members for success in a slow growth world. Free eBook “Accelerating Strategic Member Engagement” is available for all Association Executives at www.potomaccore.com , www.icimo.com, and www.verticalleapconsulting.com.

eBook 100

eBook United States Revenue Member Engagement 100

Potomac Core

MAY 19, 2015

Free eBook “Accelerating Strategic Member Engagement” is available for all Association Executives at www.potomaccore.com , www.icimo.com, and www.verticalleapconsulting.com. The post Driving Member Business Outcomes appeared first on Potomac Core Consulting.

eBook 100

eBook Survey Member Engagement Process 100

Association TRENDS

FEBRUARY 18, 2021

Making connections and growing professionally is most likely one of the top reasons why members join your association. You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. Member retention. Member win-back.

Member Engagement 52

Member Engagement eBook Strategy Revenue 52

Potomac Core

OCTOBER 26, 2016

These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. What is clear is that 3 Engagement Strategies Drive Growth. Strategic Member Engagement.

Strategy 100

Strategy Arlington Member Engagement eBook 100

Potomac Core

JUNE 3, 2015

You are far more more likely to report strong performance in Member Retention, Annual Operating Revenue, Registrations to Primary Annual Meetings, Annual Revenue from Fee for Service Offerings, and Timely Membership Renewals. The post Association Outside In Case Study appeared first on Potomac Core Consulting.

Case Study 100

Case Study eBook Revenue Member Engagement 100

Reid All About it

FEBRUARY 23, 2018

Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. How Your Association Can Use Artificial Intelligence to Increase Member Engagement Right Now. Host: Web Courseworks.

DC 79

DC Washington LMS Social Media 79

Potomac Core

MAY 3, 2016

Slow Growth Creates Member Engagement Opportunities. For Jahn and TFI it’s about understanding those internal and external challenges and then engaging members to help build solutions and drive industry results. At TFI, Member Engagement is a mainstay in helping achieve Association relevance despite market turbulence.

Marketing 100

Marketing Member Engagement eBook Guidelines 100

Higher Logic

JULY 9, 2020

Communities don’t produce the business and organizational results we know they can have if people aren’t engaging and returning to them, so it’s critically important that we know where we stand so that we can celebrate our results, or work on ways to get more community members engaging. Sign up for Super Series.

eBook 156

eBook Review Report Tools 156