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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296
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The New Member Engagement Rule of Three

Smooth The Path

Their excitement is at an all-time high the moment they click join , and they are super receptive, at least, for awhile… We only have 3 emails to engage some new members. We only have 3 days or 3 weeks to engage some new members. We may only have 3 touches total to engage some new members.

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[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

After all, online communities exist to help people forge meaningful connections, so shouldn’t your members be able to do that from any screen or mobile device? Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience. Answer: resounding ‘YES’]. From there….

eBook 109
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Event management tools can boost attendance by adding value to the member experience. than to follow through.

Tools 208
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How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Having a digital home for their members, where members know they can go for support and resources, has allowed these associations to pivot their strategies to support their members and even the rest of the industry. How can your association provide this value to your members?

Library 318
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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

The campaign objective was to reach out to prior members to generate interest and encourage them to rejoin AARC. Read about how AARC automated their online community for better member engagement. Members lapsed in the last 7-24 months. Exploratory messaging: ask members to “take another look” and “rediscover” AARC.