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In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual event ebook.
Editor’s Note: Elizabeth Engle, CAE; Mary Byers, CAE; Peggy Hoffman, CAE; and Shelly Alcorn, CAE provided these 10 tips for 2014 that are still useful as association leaders head into 2017. We’re hoping to lighten your load and not add to your 2017 to-do list. But, honestly, each one takes some work on your part […].
Within the first couple weeks of member sign-up, it can be beneficial to: Send a welcome email Provide a thorough intro package Host a welcome event Connect members with mentors Something as simple as sending out a welcome message can increase memberengagement with your email content by 33% !
Even if you’re analyzing your member data regularly, there’s a good chance you could be doing more by uncovering great member trends and insights that you can take action on. Depending on your membershipmanagement software and settings, every page view, click, and form submission can be very telling about your member base.
Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Using Lean Innovation to Identify New Revenue Streams and Increase MemberEngagement (Alexandria VA).
Leverage mobile capabilities to access member information anytime, anywhere. As associations evolve, they sometimes do not have the time or resources to think long term about scalable management software and business productivity solutions. Are your strategies limited by your technology?
Choose a platform that simplifies admin and reporting on your community’s engagement. Part of a broader suite of membershipmanagement tools (for larger orgs): The last thing that you want is for your community platform to not integrate well with your other membershipmanagement tools.
The next step in member acquisition is to create content with which people will want to engage. The type of content is less important than whether or not it has real value to potential members (and current members). Even reasonable membership fees are off-putting given tight budgets and booming inflation.
PropFuel makes it clear at the outset of this ebook that they’re trying to sell you on a mindset, not their technology. It’s a new way to approach communication and engagement with members and customers. It’s time to examine the ways associations mistakenly take their members for granted and how to fix it. 1 CAE credit.
Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. 7 Ways to Increase MemberEngagement in a Distracted World. Tue 4/24 at 2 p.m. –
Spotlight a member who is particularly engaged or achieved a major goal. Get your membersengaged by highlighting the achievements of one of your followers. Write a brief profile, including how long they’ve been a member and detail their accomplishment. Promote other relevant long-form content.
Spotlight a member who is particularly engaged or achieved a major goal. Get your membersengaged by highlighting the achievements of one of your followers. Write a brief profile, including how long they’ve been a member and detail their accomplishment. Promote other relevant long-form content.
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