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Optimizing The Member Experience on Your Association Website

Sequence Consulting

This hypothetical scenario illustrates an important truth for all associations operating in the modern age: Your website is a critical tool that must meet your current and potential members expectations in order to keep your community healthy and experience long-term organizational success. Explore our top tips below.

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[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

After all, online communities exist to help people forge meaningful connections, so shouldn’t your members be able to do that from any screen or mobile device? Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience. Answer: resounding ‘YES’]. From there….

eBook 109
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. You’ll gain a better understanding of who your members are, what they’re expecting from you, and ultimately deliver a better member experience. Onboard New Members.

Revenue 296
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Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected.

Higher Logic

For example, they might register to join a webinar about community management and then also download an eBook on social media best practices. Download our eBook, the Ultimate Guide to Marketing Automation, to learn more. This all results in more connected, personal encounters between your audience and your brand.

Marketing 114
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How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Having a digital home for their members, where members know they can go for support and resources, has allowed these associations to pivot their strategies to support their members and even the rest of the industry. How can your association provide this value to your members?

Library 318
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Building Buy-In for an Online Community at Your Association

Higher Logic

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Member Engagement and Retention. Objection 1: Price.

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The Intersection of Online Communities and Marketing Automation

Higher Logic

Online communities add to the always-evolving digital tool box and provide today’s association members with the ability to connect, network and share in a private community space of interactivity. Download our eBook today to see the connection between online communities and marketing automation! Increase Insight & Retention.

Marketing 198