What Do Members Want?
Association Analytics
OCTOBER 21, 2024
Members are the backbone of any association. Not a deep thought, not particularly revelatory, just something that is. This is the thought that should – and for the most part does – drive the actions, plan, and thoughts of what association professionals do in their day-to-day and their long-term planning. And yet, time and again, the biggest need, the most basic question that associations have is, what do members want?
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