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Reaching the right audience has never been more critical for associations looking to grow membership, fill events, or drive engagement. Traditional marketing efforts often cast too wide a net, resulting in wasted resources and missed opportunities. The key to success lies in targeted advertisingdelivering the right message to the right people at the right time.
I was recently thinking about something my very smart friend Jamie Notter is fond of saying: Trust and risk are correlated. As trust goes up, risk goes up. In order to lower risk, we also end up lowering trust. Ever wondered why staff members have such strong reactions to new policies at your association? Voil. That reads, on some level, like you don’t trust them.
Planning an event requires carefully coordinating with countless people to ensure that your speakers, food, venue, and activities create a memorable experience. After you go through all this effort, however, you want to make sure that you build an effective occasion that will align with your brand goals and help drive leads for your business. The key to achieving this objective is having an effective event marketing strategy.
Join (or start) your users group! Today's message is simple: If the AMS you're using has a users group, you should join it and be active in it. If they don't have one, start one on your own! (Click here for tips on how to do that.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Non-Human Interactions (NHI) refer to automated email opens and link clicks triggered by security systems rather than actual recipients. Many email security tools (such as spam filters and cybersecurity software) scan incoming emails for threats by automatically clicking on links and opening emails to check for malicious content. Why Do NHIs Matter?
The competition for professionals time and attention (not to mention dollars) is greater than ever. Organizations may have relied on the same member benefits for an age, but offering the basics is no longer enough in this shifting landscape. To truly stand out, you need to elevate your offerings by blending innovation with personalization to create value-packed experiences.
The competition for professionals time and attention (not to mention dollars) is greater than ever. Organizations may have relied on the same member benefits for an age, but offering the basics is no longer enough in this shifting landscape. To truly stand out, you need to elevate your offerings by blending innovation with personalization to create value-packed experiences.
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A coalition of over 20 trade associations representing 100,000 UK businesses has issued an urgent plea to the Chancellor of the Exchequer, warning of imminent economic collapse in the hospitality, events, and cultural sectors.
The best college basketball teams adjust their strategy after the first quarter of play. You should do the same as you head into Q2. Whether youre running an association focused on member engagement and growth or a company looking to optimize operations and replenish your sales funnel, now is the time to reassess your strategy, fine-tune initiatives and reenergize efforts before summer distractionsand business-slowing out-of-officestake center court. “Maybe the first quarter didnt go as yo
Discover key strategies to retain event attendees and maximize future ROI. Learn how personalized experiences, year-round engagement, and data-driven insights can boost satisfaction and repeat attendance. The post How to Retain Attendees and Boost Future Event ROI appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
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