Achieve

SEPTEMBER 11, 2024

You may think of the official beginning of your event as the moment attendees enter the venue and check in with your staff or volunteers. This is when they physically become part of the event and get to start experiencing all you have in store for them. However, the true kickoff is when potential guests turn into registrants and sign up for the event.

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Spark Consulting

SEPTEMBER 11, 2024

Summer’s drawing to a close, which means we’re all getting back into the swing of a busier season, with the EVEN busier holiday season and year-end just around the corner, which has me thinking about maintaining balance in my life. One of the advantages of working for myself these last 12 years is that I’m not answerable to anyone else for how I invest my time and attention.

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Membership Marketing

SEPTEMBER 11, 2024

For-profit corporations can learn much from association membership practices, and associations can, similarly, learn from corporate practices and research. That’s why I found the study of what drives customer satisfaction, relationship commitment, and loyalty intention in online communities of interest. The study's results appeared in the article "Creating Customer Loyalty in Online Brand Communities" in the journal Computers in Human Behavior. [1] The research recruited participants from two on

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Effective Database

SEPTEMBER 11, 2024

Process before technology In a conversation with a client recently, I was reminded (yet again) of how important people and process are when it comes to managing data.

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Member Engagement