CMA Solutions

DECEMBER 30, 2024

As businesses prepare for 2025, marketing strategies are under scrutiny, with executives demanding greater return on investment (ROI) and clearer value from their agencies. But according to Christian Amato, President of CMA, the key to success lies in reframing the client-agency relationship as a partnership and adopting a fiscally savvy approach to marketing.

Marketing 40

Marketing Cost Strategy Tools 40

Wild Apricot

DECEMBER 30, 2024

Advertising for your nonprofit doesn't have to be expensive. This guide will cover the basics of advertising for nonprofits, show you how to create nonprofit ad campaigns and provide real-world examples to help you make the most of your advertising budget and broaden your reach.

Examples 444

Examples How To Marketing 444

Candid

DECEMBER 30, 2024

In May 2024, Melinda French Gates emailed 12 people including meoffering each $20 million to spend on gender equality initiatives. All of us were surprised, but I doubt any were as surprised as I wasbecause I work on behalf of boys and men. I felt this was an important moment for philanthropy. While French Gates continues to focus most of her giving on women and girls, she also recognizes the need to help boys and men.

Class 134

Class United States Education Examples 134

Association Adviser

DECEMBER 30, 2024

As 2024 draws to a close, the association world stands at the crossroads of reflection and anticipation. This past year brought both challenges and opportunities, shaping how associations engage members, generate revenue, and leverage technology.

Revenue 162

Revenue Innovation Technology Member Engagement 162

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

System

Membership Marketing

DECEMBER 30, 2024

Imagine transporting a membership marketer from 1988 to 2024. They would marvel at our digital toolsemail, websites, social media. However, looking closely, they would realize that the core challenges and opportunities are unchanged. The foundations of membership marketing have remained remarkably consistent over the decades. The core principles of providing value, planning effectively, and testing remain the levers for growth as they did in the past.

Tools 59

Tools Marketing Washington DC 59