CMA Solutions

DECEMBER 30, 2024

As businesses prepare for 2025, marketing strategies are under scrutiny, with executives demanding greater return on investment (ROI) and clearer value from their agencies. But according to Christian Amato, President of CMA, the key to success lies in reframing the client-agency relationship as a partnership and adopting a fiscally savvy approach to marketing.

Marketing 40

Marketing Cost Strategy Tools 40

Wild Apricot

DECEMBER 30, 2024

Advertising for your nonprofit doesn't have to be expensive. This guide will cover the basics of advertising for nonprofits, show you how to create nonprofit ad campaigns and provide real-world examples to help you make the most of your advertising budget and broaden your reach.

Examples 324

Examples How To Marketing 324

Association Adviser

DECEMBER 30, 2024

As 2024 draws to a close, the association world stands at the crossroads of reflection and anticipation. This past year brought both challenges and opportunities, shaping how associations engage members, generate revenue, and leverage technology.

Revenue 88

Revenue Innovation Technology Member Engagement 88

Membership Marketing

DECEMBER 30, 2024

Imagine transporting a membership marketer from 1988 to 2024. They would marvel at our digital toolsemail, websites, social media. However, looking closely, they would realize that the core challenges and opportunities are unchanged. The foundations of membership marketing have remained remarkably consistent over the decades. The core principles of providing value, planning effectively, and testing remain the levers for growth as they did in the past.

Tools 59

Tools Marketing Washington DC 59

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement