The Association 100

JULY 7, 2024

OnWrd & UpWrd’s latest open mic Q&A, “Beyond Content: AI Strategies to Boost Your Association’s PR Efforts,” shared actionable takeaways and 10 prompts you can use for both better optimizing your press releases for SEO and leveraging AI for predictive analytics. We talked about crafting compelling pitches by using AI to make them more personal and tailored and shared real-world examples, along with the prompts, that helped us land coverage.

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Press Release Strategy Examples Content 130

The Association 100

JULY 7, 2024

More than a buzzword – AI touches everything, from healthcare to music, and PR is no different. Nearly two-thirds of PR professionals report using generative AI in their work, according to a survey from MuckRack published earlier this year. For association professionals tasked to do more with less, the idea of working faster and more effectively is appealing.

eBook 130

eBook Survey Report Communications 130

The Association 100

JULY 7, 2024

In the latest episode of The A100 Podcast , I discuss how AI can revolutionize your pitching efforts. This second installment in our special three-part series on AI in PR covers creating targeted press lists and crafting customized pitches. Key takeaways : • Building press lists – Learn how AI can streamline creating highly targeted press lists, ensuring accuracy and relevance. • Crafting pitches – Discover how AI can help make your pitches more personal and tailored, saving time and increasing

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Examples 130

The Association 100

JULY 7, 2024

On The A100 Podcast, I kick off a special three-part series on AI in PR. In this first installment , I dive into two transformative areas: optimizing press releases for SEO and leveraging predictive analytics to refine your PR strategy. • Press Release Optimization for SEO – I discuss how AI tools can suggest effective keywords, offer SEO formatting tips and customize press releases for different audiences. • Leveraging Predictive Analytics – You’ll also learn how AI-powered predictive analytics

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Press Release Tips Tools Strategy 130

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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