The Association 100
MARCH 23, 2025
In this Association Insights video , I break down how to effectively pitch your associations story to national media. Success starts with understanding what national outlets want: stories with wide relevance or impact. Research journalists’ beats and personalize your pitch accordingly. Use a compelling subject line, a strong first sentence and clearly state why your story matters now.
The Association 100
MARCH 23, 2025
In this Association Insights video , I share best practices for writing op-eds that elevate your associations voice and increase your chances of publication. Bold ideas deserve bold platforms. Start with a timely, relevant topic that ties into current events or pressing industry challenges. Hook readers with a strong opening and keep your message focused and persuasive.
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The Association 100
MARCH 23, 2025
The latest Association Insights Podcast features Joanna Pineda, CEO and chief troublemaker at Matrix Group, for a compelling conversation on leadership, digital transformation and fostering a culture of innovation. Pineda shares how she has led Matrix Group for 25+ years, evolving and embracing intentional change every three to four years to stay ahead.
The Association 100
MARCH 23, 2025
On The Association Insights Podcast , co-host Meghan Henning and I sat down with Anne Reinke, president & CEO of the Intermodal Association of North America, for a dynamic conversation on leadership, visibility and advocacy. Reinke shares her leadership journey to a new CEO role and how shes amplifying IANAs presence in Washington and beyond by uniting diverse stakeholders under a common mission.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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