Association Adviser

MARCH 13, 2024

In the ever-evolving landscape of modern employment, workforce development stands as a cornerstone for economic growth and individual prosperity. At the heart of this development lie associations, playing a pivotal role in shaping and advancing the skills, knowledge, and networks crucial for a thriving workforce.

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Industry 166

Association Analytics

MARCH 13, 2024

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? You can glean a lot of insights about your members once you get your association on board with engagement analytics.

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Review Member Engagement Process Examples 169

AMR Management Services

MARCH 13, 2024

In 2023, 49% of associations reported an increase in membership. This is a significant increase from 2021, in which only 26% of associations saw an increase. While some of this growth was due to market changes, associations say that members are excited to attend events in person, meet with fellow professionals, and get involved in… The post Using Digital Waivers to Streamline Association Events first appeared on AMR Management Services.

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Report Marketing Conference 94

Effective Database

MARCH 13, 2024

Users Groups are ALWAYS Valuable I am a huge fan of users groups. (Here's a bunch of stuff I've written in the past.) A client of mine recently attended their users group meeting, and I was reminded once again of one of the key values of the users group: peer assistance and validation.

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Education

Membership Marketing

MARCH 13, 2024

Over time, I have seen confusion in the association marketplace on what to call a mailing asking a member to renew their membership for the upcoming year. Two terms are regularly used. Some call the effort a renewal notice or statement; others use the term invoice and put that wording on the piece. Words matter. So, let’s examine the difference between the two and determine the proper way to ask a member to renew.

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Marketing Products Communications Organization 52