What makes a Subject Matter Expert?
The Association 100
NOVEMBER 24, 2024
In this Association Insights episode , I explore what it takes to be a true subject matter expert (SME) and why SMEs are essential for your association to become the go-to source. A great SME combines deep knowledge, clear communication, credibility and a commitment to staying current. But their true value lies in connecting their expertise with real-world problems, making complex topics accessible and engaging audiences in meaningful ways.
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