Why Do We Care About Generations?
Association Analytics
NOVEMBER 4, 2024
The idea of the “generation” as a grouping is a wholly American invention. The Lost Generation is the first truly named group, a term coined by author Gertrude Stein and later popularized in the epigraph of Ernest Hemingway’s The Sun Also Rises. Since then we dubbed the Greatest Generation, Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha successively.
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