What AI Leadership Looks Like
Associations Now
JANUARY 10, 2025
CEOsand association pros generallyhave kept AI at arms length. This should be the year execs commit to understanding it, even if they dont use it. What does it mean to lead on artificial intelligence in 2025? For the overwhelming majority of associations, that means not doing much at all. According to Marketing General Incorporateds 2025 Association Outlook Report ( recently covered in a separate article ), only 3 percent of associations are using generative AI for member services and 9 percent
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