Fri.Jan 10, 2025

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Association Brain Food: 1.10.25

Reid All About it

The weekly list of free educational events and resources for the association community New member onboarding. Clowder explains how to improve new member onboarding with your association’s membership app. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Read, dammit. I cant go online without tripping over stories about the decline in reading capability and comprehension.

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What AI Leadership Looks Like

Associations Now

CEOsand association pros generallyhave kept AI at arms length. This should be the year execs commit to understanding it, even if they dont use it. What does it mean to lead on artificial intelligence in 2025? For the overwhelming majority of associations, that means not doing much at all. According to Marketing General Incorporateds 2025 Association Outlook Report ( recently covered in a separate article ), only 3 percent of associations are using generative AI for member services and 9 percent