PROPEL
JULY 11, 2024
Culture change often sounds like a daunting, amorphous task that leaders know they need to tackle but don’t know where to start. The essence of culture change lies in the intentional altering of processes, structures, and technologies to foster new behaviors that elevate organizational success. This sounds simple (and it is), but putting it into practice seems to be a challenge.
Membership Marketing
JULY 11, 2024
This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. You can download your copy here. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. Perhaps one of the most telling signs of this renewed stability in association membership programs is that only 21% of the nearly 700 individual, trade, and combination associations that
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