Candid

JANUARY 16, 2025

Authenticity has become a marketing buzzword over the last few years. In 2023, it was Merriam-Websters word of the year. This idea of being real has also been called by other names: transparency , being genuine, or being unfiltered. Forty-seven percent of all consumers prioritize authenticity as a quality they look for in social media posts by influencers.

Social Media 98

Social Media Video Tips Content 98

Event Industry News

JANUARY 16, 2025

Bubble Agency, a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect.

Technology 59

Technology Team Industry Marketing 59

A2Z Events

JANUARY 16, 2025

Ask a Girl Scout the secret to successful cookie sales and she might answer, Thin Mints, Caramel deLites and Peanut Butter Patties. Why? Because she knows her customers. She understands what they value. Whether youre creating event sponsorship packages or selling iconic cookies, success rides on understanding your customers and what drives them. But unlike a Girl Scout, you may not have decades of data pointing to sponsorship benefits with universal, irresistible appeal.

Price 52

Price Proposal Social Media Video 52

Event Industry News

JANUARY 16, 2025

The Abu Dhabi Investment Office (ADIO) and Hyve have announced a strategic partnership to launch Shoptalk Luxe, marking the first luxury-focussed retail event in the Shoptalk series, with Abu Dhabi as the events Host City Partner.

Products 59

Products Industry Conference Marketing 59

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Cost

Event Industry News

JANUARY 16, 2025

Clear-Comsuccessfully delivered a high-capacity, secure communication network during the 2024 Street Parade in Zurich, one of the worlds largest techno music festivals. Partnering withMGM Audio AG,Clear-Com provided vital communication tools that helped ensure real-time coordination and operational safety across the event, which attracted over 920,000 attendees.

Communications 45

Communications Tools Products Industry 45