Spark Consulting
MAY 29, 2024
What if (perish the thought!), we actually told members NO? I actually suspect that most associations already do this, but we do it in the wrong way. We say “no” all the time. Only it’s called, “That’s against association policy.” Which, aside from “we’re out of bourbon,” might be my least favorite four words in the English language.
Association Adviser
MAY 29, 2024
A successful online career center is essential for any association looking to drive revenue and provide value to its members. By optimizing the digital experience, associations can attract more job seekers, engage employers, and ultimately generate more sales.
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GrowthZone
MAY 29, 2024
We are excited to share the announcement of Association of Chamber of Commerce Executives (ACCE)’s 2024 Chamber of the Year finalists. As the official Chamber of the Year sponsor, GrowthZone is especially proud as nine of the 12 named use GrowthZone or ChamberMaster software. The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities.
Membership Marketing
MAY 29, 2024
This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Find it on Amazon. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. There may not be a better example of the implications of whether or not organizations innovate and embrace change.
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Association Reserves
MAY 29, 2024
A critical position that every board member is in is managing and supporting the HOA reserve fund. Even when it seems impossible, discouraging, or outright unnecessary, its very purpose and best practices proves all of that wrong. Let’s peel back the curtain and see how HOA reserve funding is achieved with careful strategy and tools that work. We’ll cover real-life examples of two community associations – a townhome and a condo – so you can see how complete HOA reserve funding is don
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Effective Database
MAY 29, 2024
Rather than adding something new, try subtracting I read recently that sociological research suggests, when presented with a problem, humans default to "adding" something to address the problem, rather than subtracting. And of course, this got me to thinking about how this happens in data management all the time.
Effective Database
MAY 29, 2024
Rather than adding something new, try subtracting I read recently that sociological research suggests, when presented with a problem, humans default to "adding" something to address the problem, rather than subtracting. And of course, this got me to thinking about how this happens in data management all the time.
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