Behind an Association’s Black Friday Sale
Associations Now
OCTOBER 18, 2024
The International Society of Automation’s annual take on the post-Thanksgiving doorbuster promotion has reaped nondues rewards. Doing it right means being smart about data. Your local big-box store is planning a Black Friday sale. Why isn’t your association? Associations aren’t in the retail business, and a discount on a webinar recording doesn’t have quite the same sizzle as one for a big-screen TV.
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