Sun.Jan 12, 2025

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Elevating event production with innovation and sustainability

The Association 100

On The A100 Podcast , Phil Alongi of Alongi Media discusses how associations can raise the bar on event production without breaking the budget. Alongi introduces their groundbreaking 4K mobile production unit a control room on wheels that cuts costs, reduces carbon footprints and delivers cinematic-quality content. We also explore how storytelling, aligned with business goals, can transform annual events into engaging experiences for attendees and virtual audiences.

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ASAE Membership Monday: Email Marketing Tips & Tricks

Email Maven

I was thrilled to be asked by ASAE: The Center for Association Leadership to speak at Membership Monday about email. I shared all of my tips and tricks about email design and A/B testing to transform emails. After auditing over 40 association email accounts, the same design problems come up over and over again - I'm on a quest to change that narrative.

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Building bridges between PR and journalism

The Association 100

On The A100 podcast , I sat down with award-winning journalist Kirstin Garriss to kick off our January media series. Garriss shared her inspiring journey, from discovering her passion for journalism in high school to covering national politics. Along the way, she honed her skills in investigative reporting and storytelling. She offered actionable insights for PR professionals, including crafting targeted pitches, highlighting personal stories and building strong relationships with reporters.

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Media trends and PR insights to start 2025

The Association 100

On The A100 Podcast, Im kicking off 2025 with a solo episode exploring how the media and PR landscape has evolved and what it means for associations. Relationships are back at the forefront of effective media outreach, but great storytelling remains the foundation. I share my go-to tips for smart, targeted pitching researching reporters, crafting concise pitches and leveraging member voices for impactful stories.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Aligning PR with member values

The Association 100

In this Association Insights video , I share how associations can ensure PR strategies reflect the values of members. Start by deeply understanding your members priorities through surveys, feedback sessions and conversations. Once you know what matters to them, craft messaging that highlights how your work supports their causes and goals whether its advocacy, industry standards or social impact.

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