Sun.Jan 12, 2025

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Elevating event production with innovation and sustainability

The Association 100

On The A100 Podcast , Phil Alongi of Alongi Media discusses how associations can raise the bar on event production without breaking the budget. Alongi introduces their groundbreaking 4K mobile production unit a control room on wheels that cuts costs, reduces carbon footprints and delivers cinematic-quality content. We also explore how storytelling, aligned with business goals, can transform annual events into engaging experiences for attendees and virtual audiences.

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Building bridges between PR and journalism

The Association 100

On The A100 podcast , I sat down with award-winning journalist Kirstin Garriss to kick off our January media series. Garriss shared her inspiring journey, from discovering her passion for journalism in high school to covering national politics. Along the way, she honed her skills in investigative reporting and storytelling. She offered actionable insights for PR professionals, including crafting targeted pitches, highlighting personal stories and building strong relationships with reporters.

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Media trends and PR insights to start 2025

The Association 100

On The A100 Podcast, Im kicking off 2025 with a solo episode exploring how the media and PR landscape has evolved and what it means for associations. Relationships are back at the forefront of effective media outreach, but great storytelling remains the foundation. I share my go-to tips for smart, targeted pitching researching reporters, crafting concise pitches and leveraging member voices for impactful stories.

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Aligning PR with member values

The Association 100

In this Association Insights video , I share how associations can ensure PR strategies reflect the values of members. Start by deeply understanding your members priorities through surveys, feedback sessions and conversations. Once you know what matters to them, craft messaging that highlights how your work supports their causes and goals whether its advocacy, industry standards or social impact.

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How to Create a Community Your Members Cant Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.