The Association 100
FEBRUARY 20, 2025
Building strong relationships with trade reporters is absolutely essential for amplifying your associations message. In this Association Insights video , I break down the five key steps to connect with the right journalists: Research trade publications covering your industry and identify key reporters. Follow their work to understand their focus and interests.
Click
FEBRUARY 20, 2025
Lets start by acknowledging that getting email marketing right in 2025 is complicated. Peoples inboxes, both work and personal, are full. My Gmail has 37,635 unread emails as we speak! Marketers- this means you need to send the right message, with the right content, to the right person, at the right time. Well leave the conversation about getting the messaging and content right for another blog and focus for now on using open and click-through rates (CTRs) to bench mark your email marketing camp
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The Association 100
FEBRUARY 20, 2025
AI is reshaping the way associations approach communications, offering new opportunities to enhance efficiency and impact. In this new video , I explore how AI can support content creation, streamline analytics and improve audience engagement. By leveraging AI tools, associations can generate fresh content ideas, refine messaging and tailor outreach for different audiences.
Candid
FEBRUARY 20, 2025
Candid has a wealth of data and insights on decades worth of foundation grants. Every day, nonprofit fundraisers use our in-depth data to identify prospective funders to approach and requests for proposals (RFPs) to apply for. Now were introducing AI tools to recommend new funders and funding opportunities personalized to your needs, eliminating work that might have taken hours and surfacing opportunities fundraisers might not have discovered on their own to help fundraisers find what they need
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Association 100
FEBRUARY 20, 2025
On The Association Insights Podcast , our advocacy series continues with Louise St. Germain, director of membership, marketing and external relations at the International Society on Thrombosis and Haemostasis. With over two decades of experience, Louise shares how strategic partnerships, crisis preparedness and mission-driven engagement drive effective external affairs.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
The Association 100
FEBRUARY 20, 2025
On The Association Insights Podcast , our advocacy series continues with Stphanie Pochon, European lobbyist with Forward Global, who shares her expertise on navigating EU policy and how U.S. associations can effectively engage in European advocacy. With experience influencing over 50 pieces of legislation, Pochon offers a behind-the-scenes look at coalition-building, crafting persuasive advocacy strategies and understanding the EUs role as a global standard-setter.
Event Industry News
FEBRUARY 20, 2025
Jennifer Vance, Founder at Time & Space has 15 years of event experience. But when she took seven years off to raise and care for her three children, she found she was returning to not only a vastly different landscape but with a crisis of confidence and a feeling of where do I go now.
Event Industry News
FEBRUARY 20, 2025
RainFocus, provider of the next-generation event marketing platform, today announced the winners of the annual Innovation Awards. Award recipients were recognised during day one of RainFocus INSIGHT, the company’s flagship event, hosted in Salt Lake City.
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