Tue.Oct 08, 2024

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4 Tips for Getting to Know Your Major Donor Prospects

NXUnite

Major gifts continue to sustain nonprofits, representing almost 75% of total fundraising dollars in the latest Fundraising Effectiveness Project report. To maintain this momentum and secure more major gifts for your organization, it’s critical to target the right prospects and get to know them personally. After all, prospects need to trust your organization before they’ll consider giving, and this trust goes both ways.

Tips 130
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3 GivingTuesday strategies for year-end nonprofit fundraising 

Candid

The year-end giving season is an opportunity for people to express their values by supporting their communities and the causes that matter most to them. It is also a crucial time for many nonprofit organizations to secure operational funding, committed volunteers, and advocates for their work. GivingTuesday, the annual event that started with a hashtag and has grown into a global movement in over 100 countries, kicks off year-end fundraising activities on December 3.

Strategy 111
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Multi-Channel Marketing: The Key to Reaching Supporters

NXUnite

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. This principle holds true in both the for- and nonprofit sectors, meaning your organization needs to reach your supporters where they are over and over again to inspire support. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors.

Marketing 130
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Singulate raises $2.3 million pre-seed to transform email marketing industry with AI

Event Industry News

Singulate, a generative AI marketing platform, today announced it has raised a $2.3 million pre-seed round of funding from angel investors and venture capital firms. The early-stage startup sees the next era of email marketing using generative AI and LLMs to unlock far easier segmentation and better personalization in large-scale communication, beginning with email marketing.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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The Most Successful Nonprofit Fundraising Strategies

Blue Avocado

We recently asked the Blue Avocado community, “What has been your most successful fundraising strategy?” Here’s a summary of some of the best answers we received: Less is More: Simple Emails Can Boost Donations and Engagement After learning in a webinar that one of Barack Obama’s most successful fundraising emails had the subject line “ Hey ,” I decided I was overcomplicating things trying to develop a perfect campaign.

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1 Wimpole Street

Event Industry News

1 Wimpole Street has some of the most comfortable and technically advanced conference & events spaces in central London. Located just minutes way from Oxford Circus & Bond Street underground stations it is connected to all the major railway stations in London.

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SEO Content Creation Playbook for Mission-Driven Sectors: Onsite, Lead-Generating Content

Nexus Marketing

Your website’s content ultimately determines your success with SEO and organic lead generation. Don’t get us wrong— big-picture strategy , reporting , and your site’s technical health are all critically important, too. But they’re not so useful for an empty website! Many brands struggle to create high-quality, SEO-optimized content (rooted in current SEO best practices) that attracts the right audiences.

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Report: Job Boards, Emails Bolster Online Communities

Associations Now

Higher Logic’s analysis of 1,500 associations found that online communities—and digest emails pushing members to them—build engagement. A new report finds that active members of an association’s online community are more likely to engage more in the association’s activities, and that there are opportunities to better communicate events, mentorship, and volunteer roles.

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SEO Content Creation Playbook Part 1: Onsite, Lead-Generating Content

Nexus Marketing

Your website’s content ultimately determines your success with SEO and organic lead generation. Don’t get us wrong— big-picture strategy , reporting , and your site’s technical health are all critically important, too. But they’re not so useful for an empty website! Many brands struggle to create high-quality, SEO-optimized content (rooted in current SEO best practices) that attracts the right audiences.

Content 52
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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Ensure everyone has the best line of sight with Grandstand Seating from GL events UK

Event Industry News

We offer temporary demountable grandstands and flat floor seating. Our seating is versatile and fully adaptable so can work for any type of event. The self-tipping seats are interchangeable for use on our grandstand or floor track, so audiences have the same viewing experience, wherever they’re sitting.

Tips 52
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The 5 Most Effective Marketing Channels for Promoting Your Event: Insights from Recent Research

Expo Logic

Learn the top 5 marketing channels to promote your event: social media, email, digital ads, event websites, and influencers. Discover expert tips to maximize each channel’s impact and drive event success. The post The 5 Most Effective Marketing Channels for Promoting Your Event: Insights from Recent Research appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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RainFocus Launches New Self-Guided Assessment for Event Professionals

Event Industry News

RainFocus™, provider of the next-generation event marketing platform, today launched the Event Benchmark Assessment, a new industry resource for organizations to discover how their events measure up to others of the same size and delivery format. Each year, RainFocus analyzes thousands of events to identify industry benchmarks.

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In Motion Festival 2024 finds “perfect home” at the Barbican

Event Industry News

The Barbican will serve as the host venue for this year’s popular In Motion festival, an industry-leading event organised by Playgrounds, a platform that showcases and celebrates the creative image such as illustration, animation, film, games, digital design, and art.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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FCM Meetings & Events targets global expansion as landmark survey reveals more than 25% of businesses spend over half their budget on MICE

Event Industry News

Today, FCM Meetings & Events (FCM M&E), revealed that more than a quarter of customers allocate half their travel budgets to the MICE sector, according to its landmark global State of the Market* survey.

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FFAIR and CrowdComms strengthen ties with new partnership

Event Industry News

CrowdComms and FFAIR have announced a strategic partnership that strengthens the services both companies offer to event organisers. This collaboration brings together CrowdComms’ innovative onsite registration technology with FFAIR’s comprehensive exhibitor management platform, delivering a seamless experience for events of all sizes.

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Newsweek announces new Head of Event Strategy: Industry veteran Megan Knapp, joins to lead global event initiatives and strengthen community engagement

Event Industry News

Newsweek is excited to announce the appointment of Megan Knapp as Senior Vice President of Events. With over two decades of experience managing high-profile conferences across various industries, Knapp brings strategic leadership to Newsweek’s rapidly growing events portfolio.

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DRPG marks 45 years with industry-wide ‘Big Build’ charity challenge

Event Industry News

In celebration of its 45th anniversary, global communications group DRPG is launching the ‘Big Build’ charity challenge, inviting the wider industry, clients and colleagues to come together for a unique initiative focused on making a tangible difference.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!