NXUnite

OCTOBER 8, 2024

Major gifts continue to sustain nonprofits, representing almost 75% of total fundraising dollars in the latest Fundraising Effectiveness Project report. To maintain this momentum and secure more major gifts for your organization, it’s critical to target the right prospects and get to know them personally. After all, prospects need to trust your organization before they’ll consider giving, and this trust goes both ways.

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Tips Project Analysis Process 130

Association Adviser

OCTOBER 8, 2024

In this episode of Association Adviser Podcast, Shelley Frost, CAE and Executive Director of the Association of Old Crows (AOC), shares her strategies for keeping an association relevant and thriving more than 50 years after its founding.

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Strategy 78

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. This principle holds true in both the for- and nonprofit sectors, meaning your organization needs to reach your supporters where they are over and over again to inspire support. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors.

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Marketing Social Media United States Content 130

Nexus Marketing

OCTOBER 8, 2024

Your website’s content ultimately determines your success with SEO and organic lead generation. Don’t get us wrong— big-picture strategy , reporting , and your site’s technical health are all critically important, too. But they’re not so useful for an empty website! Many brands struggle to create high-quality, SEO-optimized content (rooted in current SEO best practices) that attracts the right audiences.

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Content Video Process Case Study 52

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Associations Now

OCTOBER 8, 2024

Higher Logic’s analysis of 1,500 associations found that online communities—and digest emails pushing members to them—build engagement. A new report finds that active members of an association’s online community are more likely to engage more in the association’s activities, and that there are opportunities to better communicate events, mentorship, and volunteer roles.

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Report Analysis Newsletter Software 52

Expo Logic

OCTOBER 8, 2024

Learn the top 5 marketing channels to promote your event: social media, email, digital ads, event websites, and influencers. Discover expert tips to maximize each channel’s impact and drive event success. The post The 5 Most Effective Marketing Channels for Promoting Your Event: Insights from Recent Research appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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Marketing Social Media Tips 36