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Digital transformation is no longer a choice; its a necessity. In todays technology-driven world, associations that fail to modernize risk losing relevance, members, and revenue. Meeting evolving member expectations and staying competitive requires a commitment to embedding technology into every aspect of your organizations strategy. Despite the urgency, many associations are struggling to keep pace.
Its way too easy for communications today to consume our members rather than serve them. Even when your associations content is relevant and timely, it has to compete with a news and media landscape that feels like non-stop noise.
A group supporting driver-ed teachers has developed a curriculum around safe driving, increasing its visibility and credibility. A partnership between a charitable nonprofit and a membership association is using the associations expertise alongside teens creativity to promote safe driving. Since 2009 the National Road Safety Foundation has used various partners to help support its Drive2Life PSA contest , where teens around the United States are invited to write scripts promoting driver safety.
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