Associations Now

JUNE 25, 2024

The McKinley Advisors study says that associations risk chasing nondues revenue at the expense of their core mission. A new research report argues that associations are neglecting their membership models, and that their role in overall value proposition requires more intent and strategy. McKinley Advisors’ Membership Reset: Delivering on the Promise of Membership , published earlier this month, notes that in the race to pursue nondues revenue, associations have given short shrift to a key pillar

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Report Revenue Discount Resources 111

Association Analytics

JUNE 25, 2024

When it comes to renewal season, limited resources, set budgets and competing priorities can make it difficult to go outside your comfort zone and try something new. But what if we told you the keys to better retention results are in the data you already have? Read on to learn how – using a data-informed approach to renewals – you can enjoy your most successful renewal season yet.

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Communications Strategy Examples Member Engagement 169

Aptify

JUNE 25, 2024

How can you continue to attract new members to your organization? Here are 10 proven, yet often overlooked , approaches to increase membershi p. For large associations and labor unions, membership recruitment is a never-ending project. Just think: Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons.

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Organization Recruitment Recruiting Social Media 138

Association Adviser

JUNE 25, 2024

We are excited to announce the release of Episode 2 of the Association Adviser Podcast, featuring insightful conversations with Steven Stout and Katy Markert from the Texas Society of Association Executives (TSAE).

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Texas Strategy Revenue 78

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Association TRENDS

JUNE 25, 2024

Provided & Sponsored By Quorum Struggling to find ways to measure the effectiveness of your government affairs efforts beyond legislative victories? Explore five strategies to help you accurately measure the ROI of your team’s work and: Evaluate financial impact Track meetings and engagement Strengthen relationships with decision-makers Unlock valuable insights about your team’s impact to.

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Strategy 52