The Association 100

JULY 21, 2024

In this Association Insights episode , I dive into the craft of writing impactful op-eds. Start with a clear, compelling argument that resonates with current trends. Persuade readers with a unique angle or solution. Use your association’s expertise to build credibility and trust. Share unique insights and data to reinforce your stance, building trust in your association as a thought leader.

Strategy 130

Strategy Video 130

ISAE

JULY 21, 2024

How to Keep Job Candidates Interested in your Organization Acquiring employees with the right skills, experiences, and traits to join your association is a crucial part of the hiring process, but it’s only the first step. Once you’ve built a pool of interested candidates, you need to maintain their interest in your organization. Otherwise, they might take their talent elsewhere, making the process feel more frantic for your team.

Organization 52

Organization How To Recruiting Recruitment 52

The Association 100

JULY 21, 2024

In this video , I discuss how Letters to the Editor can boost your association’s public engagement and influence. LTEs are a powerful tool for driving dialogue, connecting your association’s mission to community concerns and influencing public opinion and policy decisions. By addressing timely topics with expert insights, you position your association as a trusted voice in shaping policies.

Video 130

Video Leadership Tools 130

The Association 100

JULY 21, 2024

I wrap our podcast series on AI in PR by highlighting AI’s game-changing impact on crisis management and influencer engagement. I discuss how AI tools can offer real-time sentiment tracking, enabling proactive crisis response. Learn about AI’s role in drafting crisis strategies and combating disinformation. Get a step-by-step guide on how to create a crisis comms plan for your association.

Tools 130

Tools Strategy How To 130

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Member Engagement

The Association 100

JULY 21, 2024

In our latest episode of The A100 podcast , Ben H. Rome of the American Bus Association discusses how storytelling has evolved in the association world, emphasizing the importance of authenticity and resonance. He explores ABA’s eco-friendly initiatives and advocacy efforts for electric vehicles, providing actionable tips for effective communication and member engagement.

Social Media 130

Social Media Member Engagement Tips Communications 130