The Association 100
JULY 21, 2024
In this Association Insights episode , I dive into the craft of writing impactful op-eds. Start with a clear, compelling argument that resonates with current trends. Persuade readers with a unique angle or solution. Use your association’s expertise to build credibility and trust. Share unique insights and data to reinforce your stance, building trust in your association as a thought leader.
ISAE
JULY 21, 2024
How to Keep Job Candidates Interested in your Organization Acquiring employees with the right skills, experiences, and traits to join your association is a crucial part of the hiring process, but it’s only the first step. Once you’ve built a pool of interested candidates, you need to maintain their interest in your organization. Otherwise, they might take their talent elsewhere, making the process feel more frantic for your team.
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The Association 100
JULY 21, 2024
In this video , I discuss how Letters to the Editor can boost your association’s public engagement and influence. LTEs are a powerful tool for driving dialogue, connecting your association’s mission to community concerns and influencing public opinion and policy decisions. By addressing timely topics with expert insights, you position your association as a trusted voice in shaping policies.
The Association 100
JULY 21, 2024
I wrap our podcast series on AI in PR by highlighting AI’s game-changing impact on crisis management and influencer engagement. I discuss how AI tools can offer real-time sentiment tracking, enabling proactive crisis response. Learn about AI’s role in drafting crisis strategies and combating disinformation. Get a step-by-step guide on how to create a crisis comms plan for your association.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
The Association 100
JULY 21, 2024
In our latest episode of The A100 podcast , Ben H. Rome of the American Bus Association discusses how storytelling has evolved in the association world, emphasizing the importance of authenticity and resonance. He explores ABA’s eco-friendly initiatives and advocacy efforts for electric vehicles, providing actionable tips for effective communication and member engagement.
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