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As 2020 dawns, many associations are looking to make sure they have a steady influx of revenue streaming in. From focusing on customers to adding value, an expert shares three trends you should embrace this year. If you’re the superstitious type, you might have eaten black-eyed peas or undertaken some other tradition purported to bring money in the new year.
We all need a helping hand from time to time. In fact, 81% of associations outsource at least 1 service. For associations, this usually happens when you’re looking at a challenging project, like implementing a marketing automation platform.
Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Let’s dive into the latest trends in association technology, as identified in a recent webinar hosted by Protech, featuring the following expert panel: Heather McNair | Chief Community Officer, Higher Logic.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
When you’ve realized it’s time to make a change to your dues amounts, member benefits, or overall membership structure, how do you convince your board of directors to support it? Particularly if there’s resistance? Let’s start with the easiest case: a dues increase. Your benefits are staying the same, your structure is staying the same, you just have to start charging a bit more for what you’re offering.
When you’ve realized it’s time to make a change to your dues amounts, member benefits, or overall membership structure, how do you convince your board of directors to support it? Particularly if there’s resistance? Let’s start with the easiest case: a dues increase. Your benefits are staying the same, your structure is staying the same, you just have to start charging a bit more for what you’re offering.
A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members. According to the Community Brands Member Engagement and Loyalty Study, meetings and conferences, which traditionally have emphasized training and continuing education, are one area where association professionals (Pros) are very focused.
Deploying a smart factory may not be in your future. But association CEOs who are looking for success must embrace attitudes that keep them in front of these, and other trends associated with Industry 4.0. By 2021, one quarter of the top 100 consumer goods companies will be using 3D printing to create custom products on demand. By 2025, 75 percent of the total workforce will be Millennials.
Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. Whether the association is made up of people in the same professional field or just those with common interests, members appreciate an association that offers a variety of events and learning opportunities.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.
The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. I’m getting in the Christmas spirit. It looks like MemberSuite is already feeling the spirit because this week they sent Santa their holiday wish list for associations.
Have you had a recent brand interaction that impressed you? Maybe a company answered your support question quickly or accommodated you in a way that made you feel seen and appreciated. These experiences stand out to us, because too often, human, relatable customer experiences are rare. For example, remember the video of the West Jet airline steward that went viral?
Your learning content is one of your association’s key value propositions. But to take advantage of your educational courses, your members need to know about them. Here’s how to get the word out. Valuable learning content is one of your association’s key value propositions. But even though you’ve spent time and effort building great learning. The post Are your members missing out on your association’s CE content?
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Social Learning has been a buzz word for some time now. It’s easy to talk about the benefits of wrapping social features around more traditional courses and education initiatives but how does it all really work? . Community Group . It’s difficult to get people to engage when they aren’t even in your community! Setting up a dynamic , auto-populated community based on users who are engaged in a course is a great way to kick things off.
Is It Time to Consider a More Sustainable Professional Development Strategy? Read more about Is It Time to Consider a More Sustainable Professional Development Strategy?
Robust AMS (association management software) has far-reaching benefits to members, staff, the board of directors, and the organization as a whole. But justifying an AMS purchase can still be challenging. Most boards use a “big picture” approach to decision making. To ensure your board is “seeing the forest for the trees,” prepare a presentation that outlines quantifiable vs. indirect benefits and defines the difference between ROI and VOI (value on investment).
The weekly list of free educational events and resources for the association community… Your plans for the holiday season are probably like mine: feast. We’re the lucky ones. Many of your neighbors, including children and seniors, won’t have enough to eat during the holiday season. ‘Tis the season to support your local food bank—you can find yours on this map from Feeding America (where you can also search by zip code).
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Each year, the CX Network surveys customer experience professionals, solution providers, and industry experts on customer experience trends in the Global State of Customer Experience 2019. They ask respondents which companies they think have the best customer experience, and this year, these five business-to-consumer (B2C) companies rose to the top: Disney.
Research by Community Brands suggests that members expect a personalized experience with their association. Members also value different information and benefits through each stage of their career. Here’s how your association can give them the experience they expect. The Community Brands Digital Evolution Study underscores the importance of personalization in delivering a great member experience.
What if you could create a member organization from scratch? What would you do to bake engagement into the structure from the start? I have consulted with a handful of professionals who did just that, and the process was super exciting! Culture experts say that culture will happen no matter what, but the best cultures happen with some planning and encouragement.
16 Strategies to Improve Focus, Minimize Busywork & Find Time for Deep Work. Read more about 16 Strategies to Improve Focus, Minimize Busywork & Find Time for Deep Work.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
At Virtual Inc., we want to make sure we are achieving goals, driving success and having some fun while we doing it. Our culture enables us to do just that! Listen to Andy Freed’s new “Five Minutes with Andy” podcast on the importance of culture and how we make it work at Virtual. Andy shares his favorite things about Virtual’s culture and tips on how to improve your company’s culture.
The weekly list of free educational events and resources for the association community… Starting to feel a little holiday stress? You’re not alone. MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. Note to self: it’s all doable. Breathe. The 2020 predictions and trends articles are starting to appear.
Most of us hate moving. It means hassle, stress, PACKING, money, and time, but it’s one of those things you just have to do sometimes. And in the end, it’s usually worth it for a bigger space, a better yard, a faster commute, and more bathrooms. It’s the same way when you’re planning a system migration, especially when it’s a software platform you’ve invested a lot into, like your online community.
With so many job board providers in the marketplace, associations can face many challenges when finding the ideal provider for them. Your job board provider should continuously work with you to find ways to maximize engagement, increase enrollment, and generate revenue. A career center should never be considered finished, but instead, like any good web-based.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
I've been posting these Top Five lists at the end of every year for the last seven years. Over those seven years, a handful of posts have come to dominate them. Their popularity, it seems, feeds on itself, with more and more people accessing them every year (probably in part because I keep promoting them through these Top Five wrap-ups at the end of each year).
Multitasking is mandatory for community association management groups charged with managing finances and maintaining properties while handling owner issues and communicating with their boards in a timely manner. This vast range of responsibilities can make it easy to lose sight of the ultimate goal: growth. Here are six technology solutions for community association management companies that can create efficiencies by automating and offloading many of those manual tasks, giving managers more tim
At Virtual Inc., we want to make sure we are achieving goals, driving success and having some fun while we doing it. Our culture enables us to do just that! Listen to Andy Freed’s new “Five Minutes with Andy” podcast on the importance of culture and how we make it work at Virtual. Andy shares his favorite things about Virtual’s culture and tips on how to improve your company’s culture.
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