May, 2016

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How we increased Online Event Registrations by 200% with a 3-Email Reminder Formula

Wild Apricot

Because we host a webinar every single month, we've tested out dozens of reminder emails to maximize registrations. This is our best strategy, which has increased registrants over 200%.

Strategy 238
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What Makes Lyft Different

Higher Logic

The sharing economy is big these days, with new companies popping up -- and fading away -- almost daily. And there’s big money to be made, both for the companies providing the platform and for the people using them -- think of Uber and Getaround for transportation, AirBNB for accommodations and LendingClub for loans. Lyft is in this same group and, although significantly smaller than Uber, is still a unicorn (a private company worth over a billion dollars).

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When is it time for a new Association LMS?

WBT Systems

Not all learning management systems are equal. With over 600 LMS vendors providing solutions for a variety of education technology needs, from generic to niche solutions, open source to proprietary platforms – how can you be sure that you have the right learning solution for your association? When is it time to look for a new Association LMS? Are Your Learners Frustrated?

LMS 210
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Bonus content – Event Garde e-news – June edition

Aaron Wolowiec

Shana Killips, sales manager, The James B. Henry Center for Executive Development. Q & A with Shana Killips, sales manager, The James B. Henry Center for Executive Development , Michigan State University. Q: Learn: What’s your favorite part about learning something new? A: The people and our relationships are what I enjoy the most about my job. Learning something new allows me to be creative in finding solutions for my clients and it helps me to see new perspectives and better relate to my c

Michigan 189
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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Walk Alongside Fear

Reid All About it

The word ‘fearless’ was literally front and center this year at the digitalNow conference. In the opening and closing sessions, digitalNow’s Hugh Lee and Don Dea talked about the need for association execs to be fearless. The choice of ‘fearless’ as the unofficial conference motto irked me. I understand why people find ‘fearless’ inspiring. With all the challenges facing associations and the people who run them, you can’t let fear influence your decisions.

More Trending

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Accommodating Volunteers with Disabilities

Wild Apricot

Accessibility and diversity are about accommodating everyone, not just people with disabilities or people who are from minority groups. You want to make volunteering as welcoming to the widest number of people possible.

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Blogs that work.and spread

Higher Logic

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. Let’s take a look at how to do that well. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. A little over a year ago, I started a blog about clear business writing.

Tips 185
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The Recession Ready Association

Potomac Core

It’s been seven years since the end of the great recession and one economist thinks there is a 60% chance of a recession next year. As global uncertainty and slow U.S. economic growth dominate the landscape, CEO’s should assess whether or not they are leading a recession ready association. While the next recession may not be as severe as the last one, be rest assured that business leaders are continually increasing scrutiny over expenditures not related to corporate performance.

eBook 147
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Bonus content – Event Garde e-news – June edition

Aaron Wolowiec

Shana Killips, sales manager, The James B. Henry Center for Executive Development. Q & A with Shana Killips, sales manager, The James B. Henry Center for Executive Development , Michigan State University. Q: Learn: What’s your favorite part about learning something new? A: The people and our relationships are what I enjoy the most about my job. Learning something new allows me to be creative in finding solutions for my clients and it helps me to see new perspectives and better relate to my c

Michigan 159
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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Association Brain Food Weekly: 5.30.16

Reid All About it

The four-hour work week is a myth, despite what Tim Ferris says, but thankfully the four-day work week isn’t. Even during this short work week, surely you can find some time to invest in yourself. See if any of the webinars listed below sparks an interest. If you host webinars (or plan to), check out this three-part series by Mike Agron , co-founder of WebAttract : 5 Expert Tips for Growing Your Webinar Attendance. 5 Expert Tips for Engaging Your Webinar Audience. 5 Expert Tips for Convert

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6 things I like about the Fawcett Society’s member welcome letter

Optimist Consulting

I recently joined the Fawcett Society (Fawcett) , the UK’s leading campaign for gender equality. I liked their welcome letter (interestingly they chose to send a hard-copy letter), so I thought I’d share with you some of the highlights, which you could use for inspiration for your next welcome message. You can download the letter as a PDF here. 1.A warm welcome.

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18 Free Non-profit Webinars for May 2016

Wild Apricot

May means nicer weather and I know you want to go outside, but here are 18 great reasons to stay glued to your computer screen!

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Motivate Members: Intrinsic Rewards That Actually Work

Higher Logic

Everyone has their own engagement theories for fostering interaction within online communities. Some engaged communities appear effortless while others remain stagnant, with occasional spurts of activity. So, what gives? What’s the trick for building sustainable, steady engagement? Sustainable motivation. In general, if you want to motivate someone to do something -- say you want your kid to help do household chores -- what do you do?

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Association Relevance Despite Market Turbulence

Potomac Core

In an era of unending economic challenges and uncertainty, industries must be relevant in order to grow. KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.

Marketing 119
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Creating Conscious Meetings

Aaron Wolowiec

Holly Duckworth. This month’s guest blog post is by Holly Duckworth , a keynote speaker and consultant. She’s the author of the award-winning book, “Ctrl+Alt+Believe: Reboot Your Association for Success.” Follow her on Twitter: @hduckworth. As you look around it doesn’t take long to recognize the world of business is evolving.

Maine 154
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Association Brain Food Weekly: 5.23.16

Reid All About it

The only way to thrive in our ever-changing world is by sharpening old skills, learning new ones, and deepening your knowledge. That’s why I provide this list every week—so it’s a little easier for you to do that. Change and fear go hand in hand. Do you ever think about fear? Your fear? Your staff’s fear? Your board’s fear? What do you think about being fearless?

DC 150
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What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Following on from my blog “ Top 5 essentials for your membership marketing strategy ” , I outline my thoughts here on how to develop a strong membership marketing plan that links back to your marketing strategy and helps you to grow your membership. 1.What do you need to promote across the year?

Marketing 126
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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GuideStar Platinum: Measuring Nonprofit Performance at Scale

Wild Apricot

GuideStar just launched their platinum platform. Nonprofits, check it out (and also update your profile with them).

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Why aren’t members opening your emails?

Higher Logic

Getting people to open emails can be a frustrating, fruitless task. Especially when a big part of your job is communicating to members through email -- depending on your industry and the types of emails you send, what’s considered good open rates can look pretty low. So how do you turn the tides and get people to open your messages? The art of the email subject line.

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Seven Words Towards Better Presentations

Virtual

Most of the movies I go to are pretty good. Same thing for most of the plays I attend. But here’s the cold, hard truth. Most of the business presentations I go to are pretty awful. On one hand, it’s not a surprise. Jerry Seinfeld once joked that with public speaking ranked as the number one fear of most adults—with death number two—at a funeral most people would rather be the one in the coffin rather than the one giving the eulogy.

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Creating Conscious Meetings

Aaron Wolowiec

Holly Duckworth. This month’s guest blog post is by Holly Duckworth , a keynote speaker and consultant. She’s the author of the award-winning book, “Ctrl+Alt+Believe: Reboot Your Association for Success.” Follow her on Twitter: @hduckworth. As you look around it doesn’t take long to recognize the world of business is evolving.

Maine 154
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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Association Brain Food Weekly: 5.16.16

Reid All About it

What’s on your mind this week? I’m thinking about one-page strategic plans, automating processes, change management, shifting board mindsets, cybersecurity, leading from the middle, personalizing content, and other juicy association topics. Never a dull day! Tue 5/17 at 12 p.m.* – Meetings Outlook: A Deep Dive into the Latest Business Trends.

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Paradoxes in Association Management

Eric Lanke

Last week I tweeted this post by Amanda Kaiser of the Smooth the Path blog. In it, she wonders which members association staff should pay the most attention to: those most or those least actively engaged in the association's activities. She makes points on both sides of the argument, but eventually comes down on the side of those most engaged. It is okay to welcome everyone.

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May Update: Our Improved App

Wild Apricot

Besides the clear blue skies and the bright warm sun, May brings the beautiful blossoms of apricot trees, as pictured here. Reminiscing aside, here’s what happened this month in the world of Wild Apricot.

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How to Become a Community Manager

Higher Logic

There’s no one right way to run a community, so it should come as no surprise to anyone that there’s not a single path to becoming a community manager. In fact, when people ask me about what makes someone great at community management, I tend to describe more personality traits than anything else: adaptability, curiosity, an analytical mind. And yet, there are plenty of things you can do to prepare yourself for getting a job as a community manager.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Chapter Leaders: Spreading Ideas like Seeds

Mariner

I just wrapped up another great session with chapter leaders – Financial Executives International this time. As I do at each of these, I come back with great ideas to try. Two that really resonated with me.

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Community management is about strategy

Aaron Wolowiec

Although still relatively new, online communities are quickly becoming popular platforms for engagement, discussion and membership. But there’s still some confusion about best practices and culture, according to a new report by The Community Roundtable and Higher Logic. “In the current environment, it’s easy to question or second guess ourselves, but one thing I feel strongly about is this: A community approach can help navigate these issues in a way that brings along customers, prospects and em

Strategy 140
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Association Brain Food Weekly: 5.9.16

Reid All About it

Here’s the learning line-up for the association community for the week of May 9. Since it’s not a big list, if you know of something I’ve missed, please let me know and I’ll add it. Tue 5/10 at 12 p.m. EDT* – Providing Multilingual Communications at Your International Event. From hiring interpreters to ordering collateral translations, this webinar will walk you through how to decide what’s a “must have” for your international event, as well as how to book and promote these services effect