Wild Apricot
MAY 4, 2016
Because we host a webinar every single month, we've tested out dozens of reminder emails to maximize registrations. This is our best strategy, which has increased registrants over 200%.
WBT Systems
MAY 31, 2016
Not all learning management systems are equal. With over 600 LMS vendors providing solutions for a variety of education technology needs, from generic to niche solutions, open source to proprietary platforms – how can you be sure that you have the right learning solution for your association? When is it time to look for a new Association LMS? Are Your Learners Frustrated?
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Higher Logic
MAY 25, 2016
The sharing economy is big these days, with new companies popping up -- and fading away -- almost daily. And there’s big money to be made, both for the companies providing the platform and for the people using them -- think of Uber and Getaround for transportation, AirBNB for accommodations and LendingClub for loans. Lyft is in this same group and, although significantly smaller than Uber, is still a unicorn (a private company worth over a billion dollars).
Reid All About it
MAY 18, 2016
The word ‘fearless’ was literally front and center this year at the digitalNow conference. In the opening and closing sessions, digitalNow’s Hugh Lee and Don Dea talked about the need for association execs to be fearless. The choice of ‘fearless’ as the unofficial conference motto irked me. I understand why people find ‘fearless’ inspiring. With all the challenges facing associations and the people who run them, you can’t let fear influence your decisions.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Aaron Wolowiec
MAY 30, 2016
Shana Killips, sales manager, The James B. Henry Center for Executive Development. Q & A with Shana Killips, sales manager, The James B. Henry Center for Executive Development , Michigan State University. Q: Learn: What’s your favorite part about learning something new? A: The people and our relationships are what I enjoy the most about my job. Learning something new allows me to be creative in finding solutions for my clients and it helps me to see new perspectives and better relate to my c
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
MAY 26, 2016
Accessibility and diversity are about accommodating everyone, not just people with disabilities or people who are from minority groups. You want to make volunteering as welcoming to the widest number of people possible.
Potomac Core
MAY 17, 2016
It’s been seven years since the end of the great recession and one economist thinks there is a 60% chance of a recession next year. As global uncertainty and slow U.S. economic growth dominate the landscape, CEO’s should assess whether or not they are leading a recession ready association. While the next recession may not be as severe as the last one, be rest assured that business leaders are continually increasing scrutiny over expenditures not related to corporate performance.
Higher Logic
MAY 12, 2016
Getting people to open emails can be a frustrating, fruitless task. Especially when a big part of your job is communicating to members through email -- depending on your industry and the types of emails you send, what’s considered good open rates can look pretty low. So how do you turn the tides and get people to open your messages? The art of the email subject line.
Reid All About it
MAY 27, 2016
The four-hour work week is a myth, despite what Tim Ferris says, but thankfully the four-day work week isn’t. Even during this short work week, surely you can find some time to invest in yourself. See if any of the webinars listed below sparks an interest. If you host webinars (or plan to), check out this three-part series by Mike Agron , co-founder of WebAttract : 5 Expert Tips for Growing Your Webinar Attendance. 5 Expert Tips for Engaging Your Webinar Audience. 5 Expert Tips for Convert
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Aaron Wolowiec
MAY 30, 2016
Shana Killips, sales manager, The James B. Henry Center for Executive Development. Q & A with Shana Killips, sales manager, The James B. Henry Center for Executive Development , Michigan State University. Q: Learn: What’s your favorite part about learning something new? A: The people and our relationships are what I enjoy the most about my job. Learning something new allows me to be creative in finding solutions for my clients and it helps me to see new perspectives and better relate to my c
Optimist Consulting
MAY 31, 2016
I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Following on from my blog “ Top 5 essentials for your membership marketing strategy ” , I outline my thoughts here on how to develop a strong membership marketing plan that links back to your marketing strategy and helps you to grow your membership. 1.What do you need to promote across the year?
Wild Apricot
MAY 3, 2016
May means nicer weather and I know you want to go outside, but here are 18 great reasons to stay glued to your computer screen!
Potomac Core
MAY 3, 2016
In an era of unending economic challenges and uncertainty, industries must be relevant in order to grow. KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Higher Logic
MAY 17, 2016
Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. Let’s take a look at how to do that well. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. A little over a year ago, I started a blog about clear business writing.
Reid All About it
MAY 20, 2016
The only way to thrive in our ever-changing world is by sharpening old skills, learning new ones, and deepening your knowledge. That’s why I provide this list every week—so it’s a little easier for you to do that. Change and fear go hand in hand. Do you ever think about fear? Your fear? Your staff’s fear? Your board’s fear? What do you think about being fearless?
Aaron Wolowiec
MAY 17, 2016
Holly Duckworth. This month’s guest blog post is by Holly Duckworth , a keynote speaker and consultant. She’s the author of the award-winning book, “Ctrl+Alt+Believe: Reboot Your Association for Success.” Follow her on Twitter: @hduckworth. As you look around it doesn’t take long to recognize the world of business is evolving.
Optimist Consulting
MAY 28, 2016
I recently joined the Fawcett Society (Fawcett) , the UK’s leading campaign for gender equality. I liked their welcome letter (interestingly they chose to send a hard-copy letter), so I thought I’d share with you some of the highlights, which you could use for inspiration for your next welcome message. You can download the letter as a PDF here. 1.A warm welcome.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Wild Apricot
MAY 31, 2016
Besides the clear blue skies and the bright warm sun, May brings the beautiful blossoms of apricot trees, as pictured here. Reminiscing aside, here’s what happened this month in the world of Wild Apricot.
Virtual
MAY 10, 2016
Most of the movies I go to are pretty good. Same thing for most of the plays I attend. But here’s the cold, hard truth. Most of the business presentations I go to are pretty awful. On one hand, it’s not a surprise. Jerry Seinfeld once joked that with public speaking ranked as the number one fear of most adults—with death number two—at a funeral most people would rather be the one in the coffin rather than the one giving the eulogy.
Higher Logic
MAY 16, 2016
Everyone has their own engagement theories for fostering interaction within online communities. Some engaged communities appear effortless while others remain stagnant, with occasional spurts of activity. So, what gives? What’s the trick for building sustainable, steady engagement? Sustainable motivation. In general, if you want to motivate someone to do something -- say you want your kid to help do household chores -- what do you do?
Reid All About it
MAY 13, 2016
What’s on your mind this week? I’m thinking about one-page strategic plans, automating processes, change management, shifting board mindsets, cybersecurity, leading from the middle, personalizing content, and other juicy association topics. Never a dull day! Tue 5/17 at 12 p.m.* – Meetings Outlook: A Deep Dive into the Latest Business Trends.
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Aaron Wolowiec
MAY 17, 2016
Holly Duckworth. This month’s guest blog post is by Holly Duckworth , a keynote speaker and consultant. She’s the author of the award-winning book, “Ctrl+Alt+Believe: Reboot Your Association for Success.” Follow her on Twitter: @hduckworth. As you look around it doesn’t take long to recognize the world of business is evolving.
Eric Lanke
MAY 2, 2016
Last week I tweeted this post by Amanda Kaiser of the Smooth the Path blog. In it, she wonders which members association staff should pay the most attention to: those most or those least actively engaged in the association's activities. She makes points on both sides of the argument, but eventually comes down on the side of those most engaged. It is okay to welcome everyone.
Wild Apricot
MAY 13, 2016
GuideStar just launched their platinum platform. Nonprofits, check it out (and also update your profile with them).
Mariner
MAY 25, 2016
I just wrapped up another great session with chapter leaders – Financial Executives International this time. As I do at each of these, I come back with great ideas to try. Two that really resonated with me.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Higher Logic
MAY 3, 2016
There’s no one right way to run a community, so it should come as no surprise to anyone that there’s not a single path to becoming a community manager. In fact, when people ask me about what makes someone great at community management, I tend to describe more personality traits than anything else: adaptability, curiosity, an analytical mind. And yet, there are plenty of things you can do to prepare yourself for getting a job as a community manager.
Reid All About it
MAY 6, 2016
Here’s the learning line-up for the association community for the week of May 9. Since it’s not a big list, if you know of something I’ve missed, please let me know and I’ll add it. Tue 5/10 at 12 p.m. EDT* – Providing Multilingual Communications at Your International Event. From hiring interpreters to ordering collateral translations, this webinar will walk you through how to decide what’s a “must have” for your international event, as well as how to book and promote these services effect
Aaron Wolowiec
MAY 31, 2016
Although still relatively new, online communities are quickly becoming popular platforms for engagement, discussion and membership. But there’s still some confusion about best practices and culture, according to a new report by The Community Roundtable and Higher Logic. “In the current environment, it’s easy to question or second guess ourselves, but one thing I feel strongly about is this: A community approach can help navigate these issues in a way that brings along customers, prospects and em
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