Wild Apricot
SEPTEMBER 29, 2014
'We’ve have found 26 fantastic free webinars for non-profits this October. Topics include: “identifying online ambassadors”; “getting started with video”; “Facebook ads for year-end campaigns”; “Generation Gems” and much more.
Spark Consulting
SEPTEMBER 22, 2014
'A number of clients have been working on various branding related issues lately, so I’m so pleased to be able to share this guest post from my colleague Sharon Bending at Rx Creative Lab on the keys to putting together effective brand identity guidelines: A set of brand identity guidelines (also referred to as brand standards) is a part of every rebrand.
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Association Leaders
SEPTEMBER 17, 2014
'Just about everyone knows who Lou Holtz is. Some people love him, others may not care for him (especially if you’re not a Notre Dame fan). For those who don’t know, Lou Holtz was a very successful (mostly college) football coach. He is probably best known for coaching Notre Dame from 1986 to 1996. During that time he lead Notre Dame to an unmatched record and a National Championship.
Aaron Wolowiec
SEPTEMBER 2, 2014
'I had the pleasure of presenting this year at the ASAE Annual Meeting and Exposition in Nashville. And, believe it or not, I didn’t talk about meetings or learning. Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant.
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YourMembership
SEPTEMBER 24, 2014
Last week we held our monthly thought leadership webinar where Peggy M. Hoffman, CAE, President and Association Manager for Mariner Management & Marketing presented. Peggy took us on a thought-provoking look at the challenging work of volunteer recruitment for associations with Reimagining the Volunteer Model in Association. The webinar was developed from a whitepaper Peggy and Elizabeth Engel, CAE, MA , of Spark Consulting published, titled The Mission Driven Volunteer.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
SEPTEMBER 25, 2014
'Here are some thoughts on non-profit or membership social media habits.
Spark Consulting
SEPTEMBER 16, 2014
'One of the most important principles in creating successful multi-channel communications is to match your channel to your audience and your purpose. Are you sharing information about something that’s open to the public? Use public channels like Facebook, Twitter, and unprotected areas of your website. Are you sharing information about something that’s for your members only?
Association Leaders
SEPTEMBER 11, 2014
'I want to recognize one of my mentors and a lifelong leader in today’s blog post. The founder of my company, almost 40 year association management leader, former political party leader, and my father is being recognized for his leadership within the American National Standards Institute (ANSI) working on conformity assessment issues. Click here to read more about why Richard W (Dick) Church is receiving the prestigious award Gerald H.
Aaron Wolowiec
SEPTEMBER 16, 2014
'Just about everyone I know is addicted to Candy Crush. (Not me. I tried and was terrible.) And I have quite a few friends who thrive on becoming king of a location on FourSquare. Me? I get excited when I get a new badge on my hotels reward program and can share it on Facebook. Ah, Facebook. Its gamification genius has taken social media by storm. In fact, it seems companies of all sizes are joining the gamification bandwagon.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
YourMembership
SEPTEMBER 18, 2014
Your association likely has a website. It’s the source where members get information, interact with each other, learn about member benefits, and it’s also a place where you’ve worked hard to create value-added member benefits, possibly with an offering like an organization-specific, niche job posting board. As the association, you represent the collective voice of your industry or profession.
Mariner
SEPTEMBER 30, 2014
'It’s really human nature to get involved and when we don’t get involved, we don’t have that loyalty or that commitment and so in a membership. organization, involvement is going to be the trigger. I have on more. than occasion suggested we ban the "V" word as in Volunteer because it. causes us (who manage volunteers) and members (who could be volunteers). to be trapped in an old paradigm.
Wild Apricot
SEPTEMBER 30, 2014
'Here are details on the launch of our new Wild Apricot mobile app and our long-term mobile roadmap.
Spark Consulting
SEPTEMBER 5, 2014
'Brainstorming has come under fire recently as being a crummy way of coming up with new ideas. Perhaps it’s because people are doing one or more of the following? Inviting as many people as possible – the more, the merrier! (Of course, that means most people won’t have a chance to speak, but too bad for them, right?). Only the Very Important People get to contribute ideas.
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Jamie Notter
SEPTEMBER 4, 2014
'If you want real change, then start with culture. Let me run some if/then suppositions by you: If you want to change your business model, then you need to change your culture. If you want to build an online community, then you need to change your culture. If you want to redesign your membership model, then you need to change your culture. If you want headquarters and the components to work in true partnership, then you need to change your culture.
Aaron Wolowiec
SEPTEMBER 30, 2014
'Jeanette Stawski, executive director, AORE. Q & A with Jeannette Stawski, executive director of Association of Outdoor Recreation and Education. Q: What’s one thing most people don’t know about you? A: Je parle Francais. Well, I used to know how! I really enjoyed studying and speaking French, and I would love to live in a French-speaking country in the future with my family.
YourMembership
SEPTEMBER 18, 2014
Your association likely has a website. It’s the source where members get information, interact with each other, learn about member benefits, and it’s also a place where you’ve worked hard to create value-added member benefits, possibly with an offering like an organization-specific, niche job posting board. As the association, you represent the collective voice of your industry or profession.
Mariner
SEPTEMBER 30, 2014
'The conversation on volunteerism in association is shifting – in an exciting way. The questions about how to engage non-traditional volunteers and those on how rethink the model from the top down are finally taking center stage. I had an opportunity to keep the conversation going through a webinar with YourMembership.com.
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Wild Apricot
SEPTEMBER 19, 2014
'Are you making thank you calls to your donors or members? It''s one of the few calls we all want to receive – and it can make a difference for donor retention and member engagement.
Spark Consulting
SEPTEMBER 9, 2014
'A few years ago, the association that I was working for had probably the best “bring your kid to work” day I’ve ever seen. One of our activities was a “career scavenger hunt,” where the kids had to find the people who were participating, and then each of us had prepared some sort of activity to help the kids understand what we do.
Jamie Notter
SEPTEMBER 24, 2014
'I’ve always had a problem with branding. All this talk of a “brand promise” and a “relationship” the company has with me never resonated with me as a consumer, which is then all tied into advertisements–you know, those things that get in the way of me watching what I want to watch. The whole thing just rubs me the wrong way.
Aaron Wolowiec
SEPTEMBER 30, 2014
'Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. It’s never too early (or too late) to start fine-tuning your organization’s participation in a trade show. The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
YourMembership
SEPTEMBER 3, 2014
Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. Are you playing hard to get? We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media. When implemented correctly they can enhance association marketing efforts and drive more engagement with both current members and prospective members.
Optimist Consulting
SEPTEMBER 29, 2014
'I was delighted to be asked to write a White Paper for Sterling, one of the leading membership and communication consultancies. It looks very nice thanks to Sterling’s designers. I talk about the six essential elements of retention including: Understanding what members want. Engagement. Innovation. There is also a great retention case study from Sterling.
Wild Apricot
SEPTEMBER 12, 2014
'This week''s link round-up offers four posts on: kick-starting your board, creating member value, fine-tuning your events website, and checking your new appeal letter.
Virtual
SEPTEMBER 10, 2014
'With its much-anticipated announcement this week, Apple became the latest and the last of the leading smartphone vendors to adopt Near Field Communication or NFC technology. The company announced NFC will be in its forthcoming iPhone 6 models and will become the enabling technology for a new mobile payment ecosystem called Apple Pay. Apple Pay will allow consumers with iPhones to pay for goods and services at some 220 thousand stores throughout the U.S.
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Jamie Notter
SEPTEMBER 15, 2014
'I was at an event last week for association CEOs on finding and keeping top talent. The topic of culture was raised repeatedly (yay!), but in the middle of the panel discussion, a CEO of a large and successful association dropped this bomb (not a direct quote, but my paraphrase of what she said): It takes 8 years to change a culture. If you’re a real superstar, you might be able to change culture in a little less than eight years, but it’s tough.
Aaron Wolowiec
SEPTEMBER 9, 2014
'Home Depot. Apple Inc. (celebrity nude photos). Target (last Christmas). JP Morgan Chase. The list goes on and on. It seems every day we hear about another cyber security attack. While the attacks have targeted big businesses and corporations, associations, small businesses and nonprofits aren’t immune to security breaches, association experts have said.
YourMembership
SEPTEMBER 3, 2014
Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. Are you playing hard to get? We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media. When implemented correctly they can enhance association marketing efforts and drive more engagement with both current members and prospective members.
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