January, 2015

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Retention is a Relationship

Spark Consulting

'And you can’t claim to have a relationship with people you don’t know. This topic has come up frequently with clients in the past six months, both within full engagements, where we’ve been looking at how to increase membership, and in speaking engagements, where I’m trying to help chapter leaders learn how to be more effective.

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19 Free Non-profit Webinars For February 2015

Wild Apricot

'Looking to continue your non-profit education? We''ve got you covered. Take a look at the 19 free webinars that are available this February.

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Writing with Gusto

Reid All About it

'If you’re looking for me, check out my food blog, Grabbing the Gusto. I write several times a week over there. You can also find me online writing on the blogs of some of the best technology vendors in the association market, but I’m doing that undercover in collaboration with some of the best brains in the industry. I’m also helping them with case studies, white papers, tip sheets and articles.

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20 Mantras Great Leaders Live By

Association Leaders

'I came across a great blog posting recently related to – you guessed it – Leadership. What a cool story this blogger has to tell about their grandfather and the 20 Mantras of Great Leaders he developed through a business and teaching career. Read the full post here. I think my three favorite (maybe the ones I connect best with) are: 1.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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5 Associations Rethink Volunteerism

Mariner

'Join a group of volunteer evangelists as we explore new solutions for association volunteering on an Association Trends. webinar series. Tom Hood, CEO, Maryland Association of CPAs , Debra BenAvram, CEO, A.S.P.E.N. , Rick Grimm, CEO for NIGP: The Institute for Public Procurement , and Laura Garrison-Brook, President & CEO, Engaging Communities Consulting provide a look at 5 association case studies ranging from total governance overhaul to ad-hoc volunteering to a simple board training make-ove

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More Trending

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Recruit the Whole Person

Spark Consulting

'Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. Andrea’s been a volunteer with ASAE’s research committee, which supports the work of the ASAE Foundation, and we specifically got talking about the Future of Membership project.

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Sponsorship As An Alternate Revenue Stream

Wild Apricot

'If you''re looking for some insight into using sponsorship to generate some non dues revenue, here are some ideas shared by our Small Membership Advisory Community members.

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How the CIPD communicated about its rebrand and got it right

Optimist Consulting

'A rebrand for a membership organisation can be an important part of a new strategic direction. It can revitalise the organisation and engage members and potential members. However, it can also raise questions in members’ minds – ‘What did that cost?’ and ‘Why do we need that?’, so it was good to see how the CIPD (Chartered Institute of Personnel and Development) approached it recently.

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Good Leaders Know They are Role Models

Association Leaders

'NBA great and Basketball Hall of Famer Charles Barkley once famously said, “I am not a role model” I like Sir Charles and even can understand his point to a certain extent – I think he was trying to let parents and teachers know that they have daily interactions with children and should be their role models. Unfortunately, Charles was wrong and so are many leaders.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Association Fads, Trends and Signals: Your Questions Answered

YourMembership

Last week we kicked off our second season of YM’s monthly CAE Thought Leadership Webinar Series , with Shelly Alcorn, CAE presenting Fads, Trends and Signals: Three Keys to Successful Innovation for Associations. Shelly shared her ideas on tips and strategies to help associations take advantage of new technology and management techniques while avoiding the pitfalls of wasting time and resources stuck on the bleeding edge of costly and unproven products and services.

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Bonus content: Event Garde e-news – January edition

Aaron Wolowiec

'Heidi Brumbach, CEO, Technisch Creative. Q & A with Heidi Brumbach, CEO, Technisch Creative. Q: New Year resolutions – Do you make them? Why or why not? A: I try not to make the same old resolutions like “lose weight,” “get organized,” etc. If I make a New Year resolution, it has to be specific, the timing has to be right and the goal has to be realistic, as well as measurable.

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Farewell, Associations 101

Spark Consulting

'For the past two years, Spark, in partnership with Scott Oser Associates and Peach New Media , has sponsored the free Associations 101 monthly webinar series: “10 tips in 20 minutes” on a variety of topics, designed to provide a quick tactical overview of key issues in association management aimed at new – or new to the profession – association staff.

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Using Social Media to Recruit, Engage and Grow Your Membership

Wild Apricot

'Check out the seven key insights for using social media to recruit, engage and grow your membership – shared during one of our Small Membership Advisory sessions.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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What Makes a Good Team?

Jamie Notter

'It’s not a random collection of your “best” people. We tend to think that putting the smartest, most capable people together on a team is the best decision, but some research I saw reported in the New York Times says otherwise. High IQs of team members was not a predictor of team success. Their study of effective teams identified three characteristics that made some teams generally “smarter” than others: Equal participation.

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Don’t Be an Idea Killer

Association Leaders

'Many times leaders are presented with ideas by their teammates. How they respond to these ideas separates the good leaders from the bad leaders. Think for a minute about how you responded the last time an idea was presented to you by one of your teammates. Did you keep a positive look on your face or a negative one? Were you enthusiastic or dejected?

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Identifying Association Trends – It’s About the Data

YourMembership

This month we’re focusing on trends and strategies for associations in 2015. We just released The Essential Guide to 2015 Association Management Trends , where we examine evolving technologies, changing member preferences and differences in generational values that pose management challenges for associations. It’s free to download, so be sure and get your copy today.

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Meetings mean money for hotels in 2015

Aaron Wolowiec

'A new year means new professional development opportunities. Admittedly, I’m a PD nerd. So I’ve been excitedly surfing the web for all things writing, media relations and public relations. But if I have to pick, I’m going to choose an event hosted in a hotel with comfy beds, free Wi-Fi, probably a restaurant….and the list goes on. Thanks to PD nerds like me, in 2015 hotels should get a big financial boost.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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How the British Woodworking Federation grew by 28%

Optimist Consulting

'I was recently invited to Tweet on behalf of the Trade Association Forum at their Best Practice Exchange which showcased some of the winners from their annual awards earlier in the year. During the day I saw a presentation by Dave Campbell, Marketing & Training Manager at the British Woodworking Federation. He presented his ‘Three-point plan to membership success’ which resulted in a 28% growth in membership.

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What’s Your Association’s Theme for 2015?

Wild Apricot

'Before you finalize your strategic plan or launch your projects or events schedule, take time to look back over 2014 in order to set goals and develop a theme for 2015.

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Learning from Others: What I'm Reading

Mariner

'Shifting from product to service, the c''s of successful teams, examining your website, your LinkedIn profile and your membership recruitment. lanaguage. from my reading list.

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New Year’s Resolution: Raise Your Standards

Jamie Notter

'On the last day of 2014, I made the mistake of getting a prescription filled. I didn’t intend to do it that day. That just happened to be the day I went to the doctor and he called it in to my local CVS. I showed up at the pharmacy a good six hours after it was called in, and waited in a line that was much longer than usual. The person in front of me was upset that her Rx wasn’t ready (though she had called hers in after mine).

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Refocusing on Jobs and Education in 2015

YourMembership

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. The concern we saw wasn’t specifically that LinkedIn was moving into the job board space but more so about their overall strategy for creating higher levels of engagement with job seekers and employers.

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Learning plans for the New Year

Aaron Wolowiec

'January has nearly come and gone. It’s hard to believe. Just this week my chiropractor reminded me that 2015 is about 1/12 over. It seems like only yesterday I was gearing up for the hustle and bustle of the holidays: decorations, cards, presents, baking, parties and the like. And then New Year’s Eve passed us by in the blink of any eye, too. In fact, my friends and I caught the official countdown on TV just moments before midnight.

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Keep your Board members off email (at least during your meetings)

Virtual

'Are your in-person board meetings the ideal environment for your directors to do their email? (Or, worse, play the latest Angry Birds release?) Does your Board struggle to be conversational around critical or strategic topics? While every board is certainly different, below are some methods that have moved the needle within some of the most engagement-resistant groups: Plan a pre-meeting social event or dinner: Board meetings generally have an aura of formality to them, and not everyone is comf

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17 Free Non-profit Webinars For January 2015

Wild Apricot

'Start the New Year off with some non-profit learning. Take a look at the 17 free webinars that are available this January.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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I resolve to.

Mariner

'It’s the first Monday of the New Year and many of us have headed back to work, school or whatever routine that is part of our. daily lives. It is also the day when we start getting serious about those New Year’s resolutions we so eagerly made just last week. And it''s the day. that marks the beginning of the end because we all know we’ll scrap the whole resolution thing – if not most of it – by March.

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Engagement Is a Two-Way Street

Jamie Notter

'Maddie and I worked with a client last week on the topic of member engagement, and one of the insights that was particularly useful to this group was the idea that engagement is a two-way street. When we think about engagement–which could mean customers, members, or even employees–we very often think of it in one-way terms. Like THEY engage with US.

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2015 Association Management Trends and Important News from YM

YourMembership

Welcome to 2015! It’s only the first week of the New Year and we are already off to an exciting start as YourMembership proudly announced this week the acquisition of Digital Ignite and that we will be adding its Learning Management System to YM’s expanding suite of products. As quoted in our press release, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other