Higher Logic

DECEMBER 19, 2018

Member retention: it’s always on our minds. In 2019, how do you plan to get your members to stick around? When people face so many competing demands for time, attention, and money, this question is bigger than ever. The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ).

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Marketing Communications Tools Survey 289

Forj

DECEMBER 19, 2018

Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership. One tried-and-tested way to keep members engaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams.

LMS 89

LMS Learning Management System Analysis Certificate 89

YourMembership

DECEMBER 17, 2018

Ever feel like you’re living in a world of meeting overload? I know I do, and it’s safe to say that your board members feel the same. There’s nothing worse than a meeting that has no direction – especially when that meeting is after hours for your “volunteer” job. Here are three simple, yet effective. The post 3 Tips for Effective Board Meetings in 2019 appeared first on YourMembership.

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Tips Technology Marketing 191

Wild Apricot

DECEMBER 27, 2018

Here are all the free nonprofit webinars I could find happening in January.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

Spark Consulting

DECEMBER 17, 2018

What’s the #1 reason a long-standing member would not renew? As Dr. Theodore Woodward of the University of Maryland School of Medicine taught his med students in the 1940: “When you hear hoofbeats, think of horses not zebras” For our purposes, that means start with the obvious: Did that member switch careers or retire? If so, you may have to chalk this one up to “forces beyond our control,” and let that person go.

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Seattle Maryland millennials Boston 297

WBT Systems

DECEMBER 3, 2018

How to Manage When You’re an Education Department of One. Read more about How to Manage When You’re an Education Department of One.

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Education How To 258

Higher Logic

DECEMBER 13, 2018

Getting into your subscribers’ inbox is a bit like getting into a swanky, invite-only party. There’s a bouncer, and his name is Spam Filter (he’s about 6’10” and 350 pounds). If your contact already left the party, if you seem a little suspicious, if you’re not dressed to the nines…you’re not getting in. No one wants this to happen to them. Email is such a dynamic, easy, simple way to communicate.

Email Marketing 217

Email Marketing Content Tips Marketing 217

Blue Sky eLearn

DECEMBER 28, 2018

How vital is non-dues revenue for your association? For many, it is quite substantial. In 1953, more than 95% of revenue for professional associations came from membership dues. Recently, that number had decreased to a mere 30%. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Technology has paved the way for innovative methods of generating non-dues revenue while providing significant value to your members.

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Content LMS Class Price 200

Wild Apricot

DECEMBER 5, 2018

Check out this list of great nonprofit blogs next time you need advice, insights on the nonprofit sector, or just a good read.

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Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

Spark Consulting

DECEMBER 5, 2018

How many follow up touch points is too many follow up touch points? When are we just getting annoying? A good general rule is: As long as you’re still getting enough response to justify the investment of resources in the touch point, keep going. But how do you know? You have to pay attention to the response rate you get from each communication. Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%.

Communications 170

Communications Resources Report Industry 170

Reid All About it

DECEMBER 7, 2018

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? How does any association professional juggle everything on their to-do list? Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog.

Washington 186

Washington DC Library Tips 186

WBT Systems

DECEMBER 10, 2018

Offer Holiday Specials That Promote Online Learning. Read more about Offer Holiday Specials That Promote Online Learning.

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 32% – Demographic-based. 29% – Job/occupation-based. How are you segmenting your members? These numbers suggest some missed opportunity.

Newsletter 189

Newsletter Maine Content Examples 189

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Education

Jamie Notter

DECEMBER 31, 2018

Since today is the last day of the year, I’m going to boil everything down for you. If I had to give ONE piece of advice to leaders who want to: get the most out of their organizations. attract and retain the best talent. beat the competition, or even make them irrelevant…. …it would be this: find and fix the patterns inside your culture that get in the way of your people being successful.

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How To Organization 168

Wild Apricot

DECEMBER 11, 2018

Find the perfect nonprofit app to help you design your day, schedule your tasks, and more in this list.

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YourMembership

DECEMBER 18, 2018

If your organization requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. You know the limitations of your existing platform (or lack thereof) and the functional capabilities you’re looking for. You may have even begun to do research. The post Building the case for new membership software appeared first on YourMembership.

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Software Membership Management System Organization 150

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. But after a few days of holiday relaxation, your brain could be ready for a bit of exercise—or, brain food. What were the hot topics this year in association online learning ? WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest.

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Email Marketing Social Media Library millennials 175

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Revenue

WBT Systems

DECEMBER 17, 2018

Our Most Popular E-Learning Posts in 2018. Read more about Our Most Popular E-Learning Posts in 2018.

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Higher Logic

DECEMBER 20, 2018

As consumers, we know that brands that consistently deliver value and make our buying experience effortless will continue to win our business over time. In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. Our relationships with companies like Amazon remind us of the high bar that’s been set for the modern day customer experience, not just in the consumer world, but

Software 159

Software Revenue Communications Team 159

Jamie Notter

DECEMBER 5, 2018

Maddie and I are BEYOND excited to announce the release of our next book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else!). It’s part of a series of Non-Obvious Guides that our publisher (IdeaPress, led by the super-smart Rohit Bhargava) is starting. Ours is one of the first three to be released on January 1 (Rohit wrote one on Small Business Marketing , and Andrea Driessen wrote one on Event Planning ).

millennials 167

millennials Event Planning Survey Report 167

Wild Apricot

DECEMBER 13, 2018

With the new location gadget you can map your members, saving your and your visitors time and effort. Check out what you can do and how to use it in this post.

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How To 320

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

YourMembership

DECEMBER 7, 2018

Our elves have been hard at work all year long to make sure you get the most of your YM system – providing answers to your unique questions, solutions to your problems, and support and training for your team. We want to sincerely thank you for being part of the YM family this past year. The post Happy Holidays from YM Support appeared first on YourMembership.

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System Team 150

Blue Sky eLearn

DECEMBER 28, 2018

How vital is non-dues revenue for your association? For many, it is quite substantial. In 1953, more than 95% of revenue for professional associations came from membership dues. Recently, that number had decreased to a mere 30%. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Technology has paved the way for innovative methods of generating non-dues revenue while providing significant value to your members.

Content 126

Content LMS Class Price 126

GrowthZone

DECEMBER 11, 2018

Our recent industry survey revealed a number of trends impacting the association industry. Several of the questions generated numerous responses specifically about young professionals. The How-To Guide to Successful Event Promotions. is a blueprint for association success. Regardless of size, budget, or mission, associations continue to struggle with ideas to engage 20-somethings.

Member Engagement 120

Member Engagement Revenue Survey Tips 120

Higher Logic

DECEMBER 27, 2018

Dear [Valued Customer/Wrong Name], I have a hunch that being greeted like that made you feel more like a machine than the living, breathing, unique, and invaluable human that you are. Wouldn’t you say? Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds.

Social Media 153

Social Media How To Marketing Communications 153

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Cost

Association Adviser

DECEMBER 28, 2018

A group of 12 state societies of association executives collaborated with Whorton Marketing & Research in Las Vegas, Nevada and Event Garde in Kalamazoo, Michigan to conduct a survey of their education, meetings, and professional development activities. The survey was conducted among 1,986 associations during the period of January 25 to February 16.

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Las Vegas Survey Education Report 113

Wild Apricot

DECEMBER 21, 2018

Take a look at our December update for a round up of everything that happened in 2018, an introduction to location mapping, and info on some product updates.

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Review Products Newsletter 266

Eric Lanke

DECEMBER 22, 2018

The subtitle here is “A Personal Guide to Leadership and Career Fulfillment in Association Management.” How it came into my possession I no longer remember, but my copy is signed by the author himself. Sept 25, 2013 Eric - Thought you might find this of interest. Best regards Paul Belford Did I meet Paul somewhere, at one of the many conferences I attend?

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Handbook Leadership Conference Industry 113