YourMembership
JANUARY 3, 2013
Categories: Member Engagement + Retention Tags: ashley withers , attracting members , content , engaging members , event , event management , guest blogger , managing events , membership organization , yourmembership.com I am so excited to share this guest post by Ashley Withers, a support specialist at YourMembership.com. She holds a Bachelor’s in English & Sociology from Stony Brook University in New York.
Wild Apricot
JANUARY 15, 2013
Here are some ideas, tips and resources to help you get your volunteers off to a good start this year.
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Thanks For Playing
JANUARY 24, 2013
There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about scoring systems. People talked about tech platforms to track and report on the scores. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.
Principled Innovation
JANUARY 3, 2013
2013 is the year when association leaders will need to get serious about transformation. So as the year begins in earnest, I want to share six ideas on which I will focus my attention over the next 12 months. These are high impact ideas for association leaders who are serious about taking their organizations to the next level. I look forward to your questions, as well as your thoughts on how these ideas may reshape your association’s work in the year ahead.
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Reid All About it
JANUARY 25, 2013
Over at CopyBlogger, Georgina El Morshdy shares 30 ways to build the “know, like, and trust” factor that grows an audience. She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
YourMembership
JANUARY 11, 2013
Categories: Member Engagement + Retention Tags: associations , benefits to joining , member organizations , member retention , yourmembership.com On this day in 1984, Wendy’s International aired a commercial featuring three elderly ladies gathered around a hamburger bun squinting at a dime-sized patty. “Where’s the Beef?”, one of them asked and the catch phrase took off honey badger style.
Wild Apricot
JANUARY 28, 2013
Here's our round-up of free non-profit webinars for February 2013. This month we've found 28+ webinars on topics such as: streamlining through the cloud; “brandraise to fundraise”; "Rockstar presentations" and much more.
Thanks For Playing
JANUARY 8, 2013
This past fall, I had the opportunity to participate in a multi-day retreat with a bunch of smart people where we focused on the future of work. Talking about the future of work led us naturally into talking about the future of getting ready to work, aka our education system. One of the concepts that came up, tying both work and education together, was apprenticeship.
Principled Innovation
JANUARY 30, 2013
Join Jeff De Cagna of Principled Innovation on Wednesday, March 6 for the P.I./TMA Resources Executive Breakfast for association CEOs, C-Suite executives and other association leaders. This free breakfast session will be held at the headquarters of the National School Boards Association (NSBA) in Alexandria, Virginia, and registration for this event is now open.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Reid All About it
JANUARY 18, 2013
Ah, Friday, and a long weekend too for many of you. Not for me – too much work to do – a good thing, so trust me, I’m not complaining. I’ll make room for enough down time to feel recharged on Monday morning, in case you care. Caring is in the air, you know, or it should be, we can make it so…. The world needs more “everyday mundane acts of caring” like the ones John Haydon shares in his post, The #1 Paradigm Shift You Need to Make in 2013.
Association Leaders
JANUARY 28, 2013
Great leaders don’t need to know everything about everything. However, they do need to know something about everything. Claiming ignorance is not okay anymore for a leader. What a leader doesn’t know can hurt them and their organization. Here’s an article demonstrating what I’m talking about. It seems during a Today Show episode, there was a conversation about social media during which the TV reporters (leaders) claimed ignorance regarding social media.
YourMembership
JANUARY 8, 2013
Categories: Membership Management Tags: associations , attracting members , member community , member organizations , membership websites , website , yourmembership.com Ever entered an organization to be met by a receptionist who’s on a personal call, speaking much louder than is required, chomping on gum and looking at you like you’re an interruption?
Wild Apricot
JANUARY 7, 2013
The list of 50 Most Innovative Companies offers some ideas for membership organizations for 2013.
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Thanks For Playing
JANUARY 31, 2013
Hubspot recently posted a hilarious and very helpful SlideShare on what NOT to do with your marketing. How To Suck at Marketing from HubSpot All-in-one Marketing Software My favorites? Cold calls and unsolicited emails are, of course, THE BOMB. The "Pro Tips." "Greetings Earthling" Yay, jargon! What would you add to their list?
Principled Innovation
JANUARY 9, 2013
In my last post on six serious ideas for 2013 , I discussed the concept of “strategic legitimacy,” which is about challenging association boards to do a better job of providing future-focused stewardship in a world experiencing relentless transformation. To inspire association leaders to embrace strategic legitimacy, I have identified the following ten “next truths” of governing the 21st century association.
Reid All About it
JANUARY 11, 2013
I’m back, I’m back in the saddle again. After a relaxing vacation, I’m catching up on reading and work. Here are some of my favorite reads from the past week, or two, or three. At the Content Marketing Institute, Mark Sherbin provides tips on newsjacking : “the process of injecting your brand into the day’s news, creating a twist that grabs eyes when they’re open widest.
Association Leaders
JANUARY 21, 2013
Abraham Lincoln is best known for leading our country through what many think was its most challenging time. Lincoln was in fact, an amazing leader who inspired people when he was living and does so still today. What made him such a great leader? We have explored leadership in many of these blogs. We have discussed leadership qualities, leadership characteristics and leadership do’s and don’ts.
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YourMembership
JANUARY 16, 2013
Categories: YourMembership.com News Tags: affiniscape , merger , yourmembership.com A Letter from our CEO… In December of last year, we announced our merger with Affiniscape. Today, I want to take this opportunity to welcome our Affiniscape customers to the YourMembership.com family. We’re proud to be your new partner for web-based solutions that will help you deliver more value to your members – while driving [.] ( Read more. ) The post Welcome Affiniscape Customers appeared first on Your
Wild Apricot
JANUARY 2, 2013
Here is a round-up of non-profit, membership, marketing and event predictions and trends for 2013.
Thanks For Playing
JANUARY 22, 2013
I recently had the opportunity to sit down (well, virtually, anyway) with Bryan Kelly of Association Mavens to talk about content curation and associations. Our conversation was based on the FREE white paper I released recently, Attention Doesn't Scale. The video is about 20 minutes long, during which Bryan and I touched on the problem of information overload and how associations are making it worse for our members, content curation as a concept and possible solution, the most common types and m
Aaron Wolowiec
JANUARY 29, 2013
Heidi Brumbach, CMP, CTA. This post is authored by guest blogger Heidi Brumbach, CMP, CTA. Heidi is the general manager of Technisch Creative. Email: heidi@technischcreative.com. So you’ve decided to have an event, and you’re not sure whether or not you need professional assistance. A good event management company should be an asset to your event, not a liability.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
KiKi L'Italien's Acronym Soup
JANUARY 27, 2013
Last week I was honored to present a webinar, “Fierce Membership: 7 Ways to Keep From Losing Your Most Engaged Members.”. What is "fierce membership" and how is it different than what associations have witnessed before? A "fierce member".: knows their benefits and probably wants all of them plus more. wants to be involved in volunteer efforts and will leave if not given the chance to change the organization (after all, they are already educated and active in the other free ways to engage, as wel
Association Leaders
JANUARY 14, 2013
I recently read an interview with Dinesh Paliwal, the CEO of Harman International Industries, an audio equipment manufacturing company. (Think Harman/Kardon speakers) A few leadership points he made were very interesting. First, a technique he uses when hiring new employees – he takes them to dinner with their spouse and his. In a social setting he gets to see a few key things: 1.
YourMembership
JANUARY 25, 2013
Categories: Social Media and Business Trends Tags: affiniscape , associations , jamie notter , weekly wrap-up , yourmembership.com Happy Friday and Welcome to the Weekly Wrap Up brought to you by the team at YourMembership.com! The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week.
Wild Apricot
JANUARY 4, 2013
Here is a look at charitable giving in 2012 and trends that might continue into 2013.
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Thanks For Playing
JANUARY 30, 2013
Big list this week. Hey, lots of people have been writing interesting stuff! Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Speaking of Jamie, he just released a new white paper, in which he applies the Humanize principles to the real-world problem of performance reviews (spoiler alert: it's the first in a series that's going to do this).
Aaron Wolowiec
JANUARY 7, 2013
As a featured association management blogger on Alltop , I was recently given the opportunity to receive and review an advance copy of a new book written by Guy Kawasaki and Shawn Welch titled, APE: Author, Publisher, Entrepreneur—How to Publish a Book. For those that don’t know, Kawasaki is the author of 11 previous books, including What the Plus! , Enchantment , and The Art of the Start.
Virtual
JANUARY 16, 2013
For any trade association that develops specifications or other technical documents, publication is a tremendous milestone. It marks the end of a journey comprised of significant contributions from many member resources around the world. While it’s always a good idea to celebrate such an achievement within an association, it is important to remember that while [.
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