December, 2012

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Please Help the Families of Newtown

YourMembership

Categories: YourMembership.com News Tags: donation , Sandy Hook Elementary School On December 14, 2012 an extreme tragedy struck Sandy Hook Elementary School in Newtown, Connecticut. When a tragedy of this type hits it’s more than just the community that’s affected; the entire country feels the pain and loss of those innocent lives cut short.

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Beyond Membership Marketing - Why Modernizing Your Recruitment Strategies is a Must

Wild Apricot

Here's an overview of a new article in our Membership Knowledge Hub that explains the need to shift away from “selling memberships” and to start “inviting” members to become part of their distinctive community”.

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The Society for Editors and Proofreaders (SfEP) entry process

Optimist Consulting

The marketing and PR director for the Society for Editors and Proofreaders, Tracey Cowell, talks about the organisation’s entry process. “ The Society for Editors and Proofreaders (SfEP) is a professional body based in the UK for editors and proofreaders – the people who make text accurate and readable. We encourage desk editors, project managers and other editorial and proofreading professionals to join, whether they are freelance or employed.

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3 Ways Associations Can Live Dangerously in 2013

KiKi L'Italien's Acronym Soup

What if 2013 was the year of living dangerously for associations? What kind of changes would we see? Fear is such a pain. It saps our energy; develops more of the same old thing. Fear creates doubt in the place of excitement. Fear sucks. And yet, when we drill down into why many decisions are made the way they are in organizations, we find fear at the root.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Announcing: Associations 101 Webinar Series!

Thanks For Playing

Dave Will ( Peach New Media ), Scott Oser ( Scott Oser Associates ), and I are pleased to bring you a new webinar series, Associations 101. Designed for people who are new to the profession of association management, new to particular topic in association management, or who just need a brush up on some concepts, Associations 101 will feature experienced association executives sharing 10 tips in 20 minutes on a variety of topics in association management.

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Face Your Association Fears

YourMembership

Categories: Member Engagement + Retention Tags: associations , fear , innovation , yourmembership.com One of my favorite movies is Defending Your Life, a quirky film about the after life and reviewing the fears that paralyzed you on earth. We spend a good amount of our time worrying about people liking us, what our board will say, where our numbers are…you know what I mean because you’re probably already worrying [.] ( Read more. ) The post Face Your Association Fears appeared first

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Free Non-profit Webinars for January 2013

Wild Apricot

Here is our round-up of free non-profit webinars for January 2013. This month we found webinars on topics such as: harnessing the power of video; non-profit corporate compliance; non-profit blogging that engages and much, much more.

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Reads of the Week: December 14, 2012

Reid All About it

It’s beginning to look a lot like Christmas…. What a crazy week, I’m trying to get lots of work done before I take time off during the holidays. I must practice what I preach. Bill Sheridan at the Maryland Association of CPAs (MACPA) interviewed Daniel Pink about his new book, To Sell is Human: The Surprising Truth About Moving Others. Bill asked Dan what he thinks is “ the most important skill in today’s rapidly changing environment.

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Too Many Surveys

Eric Lanke

image source Are you like me? Inundated with surveys from the associations you belong to? Tell us what you think of our last conference. How was that last resource you downloaded from our online store? Help us set the future direction of your association. And do you do the same thing to your members? Asking them too many questions too often and taking too little action based on the embarrassing response rates?

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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What I'm Reading

Thanks For Playing

"Linear thinking is useless in a non-linear world." The world's most awesome 12 word social media policy (h/t to the SocialFish) Is a network mindset (Beth Kanter) the solution to your Board succession woes ? Is Facebook the right place for your association? Maybe not. Want to be a great leader? Be loyal. We talk about "vision" all the time, but what is it, really ?

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Great Leaders Are Grateful

Association Leaders

One thing I have noticed about most great leaders is they are grateful. They are grateful to have achieved success but most importantly, they are grateful to those people who help them achieve success. Part of that gratefulness includes regularly “thanking” their customers (external and internal). See November 14 blog titled, Thank You. We recently received a newsletter from The Telephone Doctor that addresses this issue (among a few others).

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2013 — The Year of Saying No

YourMembership

Categories: Member Engagement + Retention Tags: associations , gamification , innovation , yourmembership.com Don’t join Pinterest; don’t create an infographic; don’t wax poetic about storytelling…if it doesn’t make sense for your organizational goals, or if you aren’t willing to invest the resources in making it a success, don’t do it.

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Fighting Hunger at the Holidays

Wild Apricot

We're joining with VolunteerMatch to help fight hunger over the holidays. Here is some insight into hunger in North America and food banks that are easing hunger in our communities.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Transforming your community into a collaborative learning environment

Aaron Wolowiec

On Dec. 4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. Early in the presentation, we discussed the expanding role of content curation and how it can serve as a valuable tool for associations who wish to make meaning of the sometimes excessive information, content and messaging they share with members.

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5 great examples of how to use Twitter for membership engagement

Optimist Consulting

I was lucky enough to present at the MemberWise conference ‘Harnessing the Web to Drive Membership Value and Growth Conference’ last month. My presentation focused on how to use Twitter for membership engagement. I thought I’d share 5 great ways to use Twitter to engage with members including examples from those that are doing it right. 1. Calls to action.

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Friday Top 5

Thanks For Playing

My Top 5 Takeaways from this week's ASAE #Tech12 : I loved Dave Coriale 's IGNITE on technology trends and innovations. If you read this blog at all, you know I'm a huge proponent of MIT's Technology Review. Dave's presentation highlighted why. We all need to be shaken out of the comfort zone of what we know and can see coming on a regular basis. Is your association going to use 3-D printing to make a new kidney for someone?

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Reads of the Week: December 7, 2012

Reid All About it

I didn’t go to ASAE’s Technology Conference this week because I was too busy and too cheap, but I almost felt like I was there – minus the hugs, good conversation and drinks. You know why – Twitter, baby. Following the hashtag (#tech12), I got the highlights from the two keynote sessions with Brian Solis and Dion Hinchcliffe , the town hall with Reggie Henry , and several sessions featuring association technology experts and smarty pants.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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7 Ways to Be Irresistibly Attractive to Your Members

YourMembership

Categories: Member Engagement + Retention Tags: associations , attracting members , chamber of commerce , engaging members , member engagement , member organizations , member retention , nonprofits , recruiting members , retaining members , yourmembership.com I was inspired by a recent post on the Marc and Angel Hack Life blog on becoming irresistibly attractive.

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Planning for Re-engaging Disengaged Members

Wild Apricot

Here are some tips and ideas for member renewal planning and some insight into your renewing members' perspective.

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Come Original - Whole Self Membership

Association Subculture

To come original it ain't nothin' strange. you got to represent you to come full range an'. full range of emotion full range of styles. when you come to town you'll have them comin' for miles and. come original, you've got to come original. all entertainers. hear why. 311 ( link to video ). I just finished a webinar entitled "Beer and BBQ IS a Membership Strategy" and part of the point I was trying to make today is associations need to start concentrating on "Whole Self Membership.

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Adopting education strategy to jump-start member engagement

Aaron Wolowiec

On Wednesday, Jan. 16, 2013 – Did another year just pass us by? – at 2 p.m. ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start Member Engagement.” This session is presented by Young Association Professionals, Aggregage , Association Universe and Infinite Conferencing as part of The New World of Member Engagement Webinar Series. .

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Always the Last to Know: Innovation Index

Thanks For Playing

Geek heaven! Just in time for the end of the year, it's Mashable's annual innovation index winners ! Some of my personal favorites include: Flipboard The Kitchen Aid Mixer Crowd funding Quirky What do you love in this list? (I know I'm going to get shout-outs for Fitocracy.).

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Are Your Members More Tech Savvy Than Your Association?

Eric Lanke

image source WSAE had Mary Byers speak at their year-end event last week. She's the co-author of Race for Relevance , and gave the WSAE members plenty of food for thought. Among the many things she highlighted was the woeful amount of money most associations spend on technology. In one memorable slide, she showed how many associations spend less on technology than they do on printing or on meals at their events.

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Building A Relationship With Your Members Through Content: don’t toss it

YourMembership

Categories: Member Engagement + Retention Tags: cont , content , content creation , engaging members , member retention If in the midst of a face-to-face conversation, a member handed you something — a paper perhaps they wrote, a picture they took, even cookies they baked — and the member said “Here, I’d like you to have this,” your response would most likely to be to thank him or her.

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4 Event Planning Ideas to Kick-start the New Year

Wild Apricot

If you're planning events for the new year, here are 4 ideas and a round-up of resources that might help.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Lessons from Unlikely Sources

Virtual

It’s said that life is the ultimate learning experience. And in 2012, I learned quite a bit from some unusual sources. As I reflect on the year, it struck me that many of these lessons apply not just to me, but to the associations that I work with as well. Here are just a few: [.].

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Why these things matter

Golden's Rules for Association

Chances are that if you are reading this, you consider yourself an association professional and you appreciate the tremendous good that associations do for society. You are probably also concerned about some of the issues impacting associations, and maybe even support advocacy by groups like ASAE to address them. But do you ever involve the [.].

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Friday Top 5

Thanks For Playing

It's a little self-referential, but it *is* the last Friday of the year. My Top 5 blog posts of 2012 (measured by number of clicks): Is Membership Really Dying? , in which I took on the concept of members versus subscribers. "My Members Don't Read!" , in which I posit some possible solutions to that all-too-common complaint. Sections Instead of Breakouts , or how can we bring conference education sessions up to the quality level of the networking events?

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