May, 2011

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5 Options for Low-cost Event Publicity

Wild Apricot

Here are some ideas for low-cost event publicity - as requested in our blog reader survey. By focusing on media relations, event calendars, your website, email and social media, even organizations with limited resources can promote events with little or no cost.( read more ).

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My At-Home Retreat Week

Reid All About it

When I first decided to have an at-home retreat week, I had in mind the relaxed yet energizing experience of my stays at Red Mountain Spa. But how would I replicate that experience without morning hikes in southern Utah’s glorious red rock landscape, frequent massages, fitness and wellness classes and a dining room serving delicious and healthy food?

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Is There a Future for Associations?

Association Leaders

I read an article recently published by NPR about the future of associations. The article was titled, “Time for Associations to trade in their past?” You can read the article by clicking here. Don’t have the time to read it? I’ll summarize it for you: There are thousands of associations in the US. Many would seem to be associations for outdated industries or purposes.

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Association Subculture: Words Make Worlds - Part 5 - Professional.

Association Subculture

skip to main | skip to sidebar. Tuesday, May 3, 2011. Words Make Worlds - Part 5 - Professional Development vs Lifecycle Learning. (Last August, I became deeply inspired by work coming from David Cooperrider and Lindsey N. Godwin at Case Western - Positive Organization Development: Innovation-inspired Change in an Economy and Ecology of Strengths. This paper is a MUST READ for anyone interested in innovation in our association community.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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ISO consumate association professional … plumbers only need apply.

Golden's Rules for Association

Suppose you were an association executive with a medical need. You have identified the leading doctors who specialize in the field. The decision is important. Your health is at stake. So you take very seriously the process of deciding which doctor is the best fit to work with you to diagnose your problem and prescribe [.].

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Free Non-profit Webinars for June 2011

Wild Apricot

Here is our round-up of free non-profit webinars for June. Along with the Wild Apricot product webinars, this month's topics include: Online Networks and Offline Community Building; Promoting Nonprofit Events With Social Media; Using Google Analytics to Improve Your Website; Ten Best Practices for Year-end Fundraising and much more.( read more ).

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What I Missed by Not Going to the ASJA Writers Conference

Reid All About it

I know there’s nothing like being there, but when you can’t be there, at least there’s Twitter. For three days, April 29-May 1, the American Society of Journalists & Authors 2011 Writers Conference went on without me. That’s happened a few times these past months – excellent conferences I’ve sadly missed. Where are my sponsors? Seriously, I’m worth it.

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Are Values Really that Important?

Association Leaders

I think great leaders – corporate CEOs, Heads of State, Professional Coaches, Parents have at their very core great values. Any successes these leaders achieve start with the values in which they believe and encourage others to believe in as well. Think about parenting. The values parents instill in their children through example, lecture and discipline are often the biggest influence in what kind of adults those children become.

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10 ways to increase internal buy-in for marketing at your organisation

Optimist Consulting

10 ways to increase internal buy-in for marketing at your organisation. Felt it was time for a top 10 list! . We have all been there; from the indifferent colleague, who just doesn’t “get what marketing is for”, to the Director who is supportive and interested but expects instant and unachievable results on your small budget and team. Whatever your organisation set up, gaining the buy-in from other staff for marketing activity is vital for the success of your work. 1) Have a plan – you have a

Marketing 100
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Open or closed?

Golden's Rules for Association

The online world is divided into two camps over that one. One camp thinks there should be no restrictions or guidelines around who participates in online communities. Everything should be open to everybody. If someone with a completely different set of experiences shocks you with an idea or perspective that never would have occurred to [.].

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Effective Facilitation: A Six-Pack of Favorite Resources

Idea Architects

Whether you are doing the work of a meeting, process, or workshop facilitator or just looking to incorporate more of a facilitative approach in your work as a manager or leader, these are five resources I find invaluable. Gamestorming and The Facilitator's Guide to Participatory Decision-Making are essential toolkit books filled with activities and techniques applicable for facilitators of all skill levels.

Resources 101
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How to Keep Track of Your Passwords (and Keep Them Safe)

Wild Apricot

How can you keep track of all the usernames and passwords for all the online sites you use? As social media and web-based or mobile applications become ever-more central to the daily operation of our non-profit organizations, it’s a growing issue from both a security and a time-management perspective. Logins are basically made up of two pieces of information: your username and your password.

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Blogging Elsewhere: May 2011

Reid All About it

I’ve been busy writing for other people and haven’t blogged much for myself, except for my Grabbing the Gusto blog, I’ve posted a few new recipes there. Here is a sample of some of my recent writing – blog posts for Avectra and SmartBlog Insights. The Latest Buzz on Member Surveys. Several nuggets of survey wisdom have recently floated through the online association community on ASAE’s Executive Management listserv and in tweets from the California SAE, Digital Now 2011 and ASAE Marketing, Membe

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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How do Leaders make tough decisions?

Association Leaders

I read an interesting article today (see [link] ). It’s titled, “A Counter-Intuitive Approach to Making Complex Decisions” The article was mis-titled in my opinion though. The premise of the article is leaders should take a break (the sleep on it theory) prior to making difficult decisions and that this is counter-intuitive. Certainly many leaders want to make decisions quickly and move on.

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Reaching New Customers and Members Abroad ? GrowGlobally.org

GlowGlobally

GrowGlobally.org. global association strategy, regional planning and local infrastructure to grow your business. Home. About. Channels. MarCom. Market & Biz Plan. Meetings. Membership. Products. Public Affairs. Services. « Behind China’s Great Firewall – A Social Media Platform Primer. Improving Your Global Management Team Effectiveness » May. 17. 2011.

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Paradigms

Golden's Rules for Association

I recently suffered a very sudden and very significant loss of vision. Happily, the condition was fully correctible. Nonetheless, during the period of impairment I learned some very interesting things about how the brain works and we perceive the world. I discovered that when I was in familiar surroundings, my brain could reach back to [.].

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Time to Consider a Capital (Human) Campaign

Idea Architects

Almost every major nonprofit institution will embark on at least one capital campaign during its lifetime, soliciting significant financial contributions for new buildings, programs, or their endowment. It's time for any organization that solicits volunteers' time and talent to do the same. Except instead of raising money,ask for pledges and commitments of time, talent, and leadership.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Are You Feeding Your Supporters Bacon?

Wild Apricot

Your emails are competing with a rising tide of bacon - email that has been subscribed to but is often not read for a long period of time, if ever. How can you ensure your message floats to the top of the bacon fat? ( read more ).

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Offline Retreat Time

Reid All About it

This week I’m offline for an at-home retreat — lots of reading, thinking, setting goals, making a visionboard, planning, and writing for pleasure. I’m digging into Patti Digh’s Creative is a Verb , Anne Lamott’s Bird by Bird , Rolf Gates’ Meditations from the Mat , Baron Baptiste’s 40 Days to Personal Revolution and a few other books, blogs and resources that have been wooing me.

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Fastest Way to Fail – Keep the Wrong People

Association Leaders

What’s the one thing all leaders know but few leaders can implement? The fastest way to fail is to keep the wrong people on your team. Think about any team you’ve ever been on or seen (it could be an athletic team, could be a work team, or a volunteer committee). Think about all the ones that failed to accomplish their objective – what’s the one thing they all had in common?

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From the Corner Office: Wendy Kavanagh, CAE, Georgia Society of Association Executives

Association Adviser

May 2011 -- Leadership This month, the Corner Office spotlight shines on Wendy Kavanagh, CAE, president of the Georgia Society of Association Executives (GSAE) , the Atlanta-based organization devoted to enhancing the careers of association leaders who live and work in the Peach State. Wendy explains how GSAE strives to provide more than just a "checkbook membership" experience.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Rosetta Stone for Twitter

Golden's Rules for Association

Twitter is a second language … it takes some effort to learn to speak it fluently. But does tweeting content in realtime at educational events add or detract from the educational experience? A lot of what gets tweeted at conferences and seminars is drivel, but for those fluent in the language, Twitter can add a [.].

Education 100
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Leadership Limerick: Managing the Metrics

Idea Architects

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Results are important to track So you can tweak your plan of attack Determine what counts And in what amounts To move forward you must also look back We send messages about what matters by the things we measure and attend to on an ongoing basis.

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Promoting Engagement With A Blog

Wild Apricot

Should your non-profit or member organization have a blog? It’s a question of broadcast versus engagement. A blog offers an opportunity for you to share information and connect with existing supporters as well as attracting new members, supporters, volunteers or donors.( read more ).

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Blogging Elsewhere: Early May 2011

Reid All About it

Next week I plan to go offline for an at-home retreat. I envision lots of reading, thinking, planning and creativity exercises. That means I’m finally digging into Patti Digh’s Creative is a Verb and some writing books that have been wooing me. I’m starting the week with a massage on Monday. Isn’t that how all retreats start? Life and work may get in the way, and if so, I’ll roll with it.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Can Leaders Avoid Burnout

Association Leaders

I recently read an article about how “high achievers” can overcome burnout. It assumed (and I happen to agree) that people who work at a fast pace and under significant stress (call them leaders) can sometimes tire from their work and if they don’t deal with the exhaustion properly, may become ineffective. A few of the author’s suggestions for overcoming burnout included: 1.

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May is Mental Health Month – Laughing the stress away

Association Advocacy Chick

I’m taking the time from my usual topic areas to talk about mental health. May is Mental Health Month. As a staffer working for an association representing mental health professionals, it’s important for me to bring this issue to your attention. We’re all working towards a healthier lifestyle. We’re exercising. We’re trying to eat right.

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Integrating Your Member Communications

Association Adviser

May 2011 -- Features Communication integration is more easily said (and claimed) than done. We present a definition of communication integration, its three critical components and how integration can solve many member communication challenges.