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I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come.
A shout out this week to Jeffrey Cufaude at the Idea Architects blog , who recently offered this piece of wisdom regarding the growth goals set by many an association board in many a strategic planning session: Double our membership. Increase conference attendance by 50%. Triple non-dues revenue in five years. These are a few of the growth goals I have heard tossed about in strategy conversations over the years.
If you’re concerned about your board’s diversity, you’re not alone. In this post, I cover the five steps your organization can follow in order to increase board diversity, equity and inclusion.
People seem to love trilogies, trios—really, anything in threes. You’re not a true Star Wars fan unless you’ve seen A New Hope, The Empire Strikes Back, and Return of the Jedi. How many people would still be fans of the Two Stooges, Two Musketeers, or Two Amigos? Heck, being that our Saratoga, NY office is in a town known for their horse racing track, the magic of the trifecta is not lost on us.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Creating online courses that not only educate learners but captivates and leaves them full of curiosity is a difficult task. Most people will agree that the quality of the content is the most important aspect of any educational course. But once you have your subject matter experts creating content, the next step is to determine how to deliver that content to your audience.
Creating online courses that not only educate learners but captivates and leaves them full of curiosity is a difficult task. Most people will agree that the quality of the content is the most important aspect of any educational course. But once you have your subject matter experts creating content, the next step is to determine how to deliver that content to your audience.
Keeping new members engaged with your association is key. This approach ensures your organization thrives for years to come. Think about it: Most people decide if they’re going to participate in your association long-term within the first months, days and even minutes of joining. The first interactions with your organization make a lasting impression on a new member.
The weekly list of free educational events and resources for the association community… Brain Food is quick and dirty this week. I haven’t had time since returning on Wednesday night from our Arizona hiking vacation to do any of my usual work on this week’s Brain Food post. Because our North Carolina home is surrounded by trees in rain-soaked ground, I’m preparing for the winds of Hurricane Florence and the inevitable power outage instead of giving my usual attention to this post.
We’re moving from the attention economy to the engagement economy. It’s no longer just about reach – it’s about how people interact with your content. Website pages with many visitors, but no engagement, will be punished by search engines. Similarly, ISPs with heavy inbound email traffic, but little email engagement, will also penalize the sender. We’re in a period where we’re shifting from large quantity bulk communications, to smaller, more targeted, sustained communication.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
I’ve gotten through all the topics I had planned for the Membership 101 series, which leads to two additional questions: What did I miss? Are there membership topics you were hoping I’d cover that I never did? So then you might ask: “Um, what were all the topics you covered again?” So glad you asked! Here’s the list of all the Membership 101 posts with all the links: Series Launch (which did have a topic request that it still on my list, but it was related to certif
Emilio Arocho is a Washington, DC professional with over a decade of experience empowering nonprofit organizations by allocating their modest resources towards mission-focused digital transformation strategies. As Director of Technology and Digital Strategy at the Food and Drug Law Institute (FDLI), he facilitates data-driven decision making across teams and tailors cloud architecture and business processes to anticipate and exceed stakeholder demands.
You work hard to develop programs that deliver value for your members. But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. Here are four ideas to breathe new life into your association’s earnings: Job boards In our Member Loyalty Study, the. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership.
The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Don’t publish content just for the sake of content. Follow his advice for developing a content marketing strategy. Association departments are business owners of technology—think AMS or LMS—but they usually don’t know how to map out the roles and policies needed to
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
EOS ( Entrepreneurial Operating System ) is a concept put forward by Gino Wickman in his book, Traction , and it is popular with many leaders. It’s a framework for leadership that includes some very clear processes for assigning roles, holding people accountable throughout the organization, and tracking key metrics. It seems particularly popular in the startup world, though I know people in larger, more established organizations who use it as well.
You’ve got questions – I (may) have answers! Now that the Membership 101 Series has concluded, it occurred to me that folks might have some more questions about membership I didn’t think to address. I have some membership FAQs my clients have asked me over the years that I’ll address, but you might have questions too, and might want the opportunity to ask them in an anonymous setting (rather than on ASAE’s Collaborate community or other public forum).
Supporters, members, and donors are the lifeblood of your organization or association. They’re the very reason for your membership program in the first place. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Last year, when Community Brands released its Member Loyalty Study, Code of Ethics ranked as the top benefit for retaining members across all generations and loyalty segments. When we first received these results, I personally went through a range of emotions as I put back on my Membership Director hat. At first, I was shocked. I couldn’t believe Code of Ethics, out of all other offerings, ranked number.
The weekly list of free educational events and resources for the association community… What a whirlwind of a couple of weeks. I went from stunning grueling experiences—hiking 14 miles down the North Rim of the Grand Canyon, staying overnight at Phantom Ranch at the bottom, hiking 10 miles up the South Rim the next day, and more hiking in Sedona AZ (Bear Mountain was the highlight)—to the intense reality of preparing for a direct hit by Hurricane Florence.
The Critical Role of an LMS Business Analyst during Implementation. Read more about The Critical Role of an LMS Business Analyst during Implementation.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
I attended a trade show this past week. It's something I haven't done in a while, and I was surprised by how little things have changed. Aisle carpet, booth numbers, giant computer screens, shiny products on lucite display stands. And, of course, booth personnel. Except booth personnel come in several varieties. Forget for a second about the suit-coated or polo-shirted legions that scramble across the big island spaces like ants on a picnic basket.
When I was appointed to my first CEO role in 2001 I had no idea how I was going to keep up with the demands. I had many direct reports, a Board of Directors to report to and everyone wanting a piece of you. There had to be a way to get control of what was going on in my life. I dug deep into learning ways to control my schedule and not let it control me.
Based on the latest research by Community Brands, the 2018 Member Education and Career Development Report analyzes the importance of connecting your members’ learning achievements to open career opportunities within your industry niche. The bottom line: Your members want their associations to help them develop professionally. Seeking support in career growth and advancement will only.
The weekly list of free educational events and resources for the association community… DelCor’s Tobin Conley, CAE, has some advice for association IT directors: it’s time to start thinking like a CIO. Mark Prevost at Billhighway shares how NAIOP adapted their Toronto chapter’s mentoring program and rolled it out to their entire chapter network.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
In the third phase of our work with culture consulting clients, we help them develop a “playbook” of action steps that will start to intentionally bring their culture in greater alignment with what makes them successful as an organization. When they get to this stage, I can tell they are feeling some pressure. They’re sitting there with a blank template in front of them, trying to figure out exactly what they should do to improve their culture, and it feels like a daunting task.
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