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At some point, after generating leads and nurturing relationships and persuading people to join and helping them find their own individual engagement paths, it’s time to ask your members to renew, to stick with you another year. Membership retention is your goal – renewal is the process by which you achieve your goal. Renewal is all about how many of what types of notices are sent to whom on what schedule.
Helping employees succeed and produce value for your organization is a universal objective for businesses, regardless of location, size or vertical. Providing them with resources and achieving this task was far easier in the past when employees worked in the same physical location, but with the advance of technology in the last decade, the modern workforce has become increasingly mobile.
I have to take issue with Amanda Kaiser of the Smooth the Path blog, who said in a recent post that trade associations don't really have organizational memberships. Your key contact member understands that some of their colleagues at their organization can be members. But, most often when they think about the value of the association, they are not thinking about the value to their colleagues, or even the value of the membership to their organization, they are thinking about the value of the memb
You want new board members to hit the ground running, right? The key is to make sure your orientation process is actually producing results. Get the Field Guide to Board Orientation for. a step-by-step plan. A successful orientation program generates excitement and motivation. By the end of the orientation process, new (and existing) board member(s) should: Feel comfortable and involved.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
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Want to start harnessing the power of Facebook for associations? Here are the five best practices you need to apply to your nonprofit's Facebook strategy today.
This post originally appeared on the Abila blog Forward Together, another member of the Community Brands family. The Community Brands team is gearing up for our trip to ACLEA’s 54th Annual Meeting in Portland, Oregon. The theme this year for the Association for Continuing Legal Education’s conference is “Blaze the CLE Trail.” Of course, there’s an informative.
This post originally appeared on the Abila blog Forward Together, another member of the Community Brands family. The Community Brands team is gearing up for our trip to ACLEA’s 54th Annual Meeting in Portland, Oregon. The theme this year for the Association for Continuing Legal Education’s conference is “Blaze the CLE Trail.” Of course, there’s an informative.
The weekly list of free educational events and resources for the association community… I’m always astonished when I meet someone who works for an association that doesn’t even support their professional development. That’s just ignorant. WBT Systems has some help for staff in these short-sighted associations: ideas for convincing your employer to pay for your professional development.
When was the last time you saw a commercial that made you cry? Maybe it was one of those gems during the Super Bowl, or maybe you’re not the crying type – either way, what’s the secret behind these stirring commercials? When you think about it, it’s odd that we’d cry over something (not you, non-cryers) that’s simply advertising a product or service for purchase.
In the late 1990s, higher education and the importance of a four-year college degree started to change. The education systems themselves were not changing, but businesses were. It had been a national standard that in order to get a start a successful career you must first earn a college degree. Obviously, there are exceptions to every rule, but for the most part higher education was the first step to entering the workforce.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen.
As a customer of YourMembership (YM) association management software (AMS), you can meet up with many other administrators who have years of knowledge and experience on the platform. Wouldn’t it be cool if you could easily reach out to them whenever you wanted for ideas and answers? Chances are good those users have the same. The post YM Unity: A place to connect, collaborate and contribute. appeared first on YourMembership.
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In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. We discovered that many of them aren’t making use of certain features that could be taking them to the next level. If you pair this with our finding that one of the biggest marketing automation challenges for associations is a lack of platform knowledge, it starts to look like associations might not be making use of t
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Pick an association website at random and read their About page. Chances are you’ll see something in their mission or values about education. Associations have long been leaders in the lifelong learning business—which is why it’s so shocking to see how few associations support staff’s professional development, according to these survey results from Association Media & Publishing.
The weekly list of free educational events and resources for the association community… WBT Systems explains why employer and learner interest in digital badges (credentials) is growing rapidly —and why your association should satisfy that interest. Does your association IT leader pass the CIO sniff test? David DeLorenzo describes the CIO-level skills all association IT leaders must possess —even if they don’t have the CIO title.
You see them every day. On Instagram, on Facebook and IRL (in real life). Organizations that seem to win at marketing their mission and their programs. They are everywhere and their donor family (and budget) is large! Here are the three things they're doing right — and how you can too!
You probably know what an LMS is – a Learning Management System. Maybe you’re already using one. You have tests, surveys, and certificates. You charge money for people to take your courses and track their progress. And so on and so forth. But is your LMS integrated? And why is that important? eLearning Industry goes as far as to say that an LMS API is the single most important feature for training automation.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The HR world loves correlations. Every conference I go to, and every cool HR tool I see shows me some awesome statistic that connects whatever they are hawking to dramatic results. For example, I saw this in an infographic put out, not surprisingly, by an employee engagement software company: “Companies with higher employee engagement achieved 2.5x the revenues of competitors with lower engagement.”.
The donor experience is changing, and nonprofits need new strategies to amp up their fundraising. The bad news is that fundraising is getting tougher. Why? Well, although the amount given is growing, there are less donors to go around. According to Blackbaud’s recent report , every generation has seen a decline in givers since 2013, except for Baby Boomers.
Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. Student loan debt isn’t their only problem, credit card debt is a huge burden too. The state of millennial membership.
The weekly list of free educational events and resources for the association community… You can improve your content marketing by rethinking your website user experience. Organize your content into pillar pages or topic cluster pages. They’re great for both SEO and the user experience. HubSpot walks you through seven examples of pillar pages so you can see how they work.
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You can now ask questions and run surveys from your Wild Apricot admin account, thanks to our new Polls feature. Find out how to start creating polls, and get some inspiration on ways to use them.
Laurie Frye is a Professional Education Coordinator at Cannon Financial Institute, where she has worked for the past 10 years. Over the years she has gained ample experience and knowledge in the professional education sector. 1. How long have you been involved with professional education? Just over 10 years now. 2. How did you get involved with the virtual and eLearning side of things?
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