July, 2018

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Membership 101: Effective Renewal Cycles

Spark Consulting

At some point, after generating leads and nurturing relationships and persuading people to join and helping them find their own individual engagement paths, it’s time to ask your members to renew, to stick with you another year. Membership retention is your goal – renewal is the process by which you achieve your goal. Renewal is all about how many of what types of notices are sent to whom on what schedule.

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Empower Your People and Improve Your Bottom Line Using Online Community

Higher Logic

Helping employees succeed and produce value for your organization is a universal objective for businesses, regardless of location, size or vertical. Providing them with resources and achieving this task was far easier in the past when employees worked in the same physical location, but with the advance of technology in the last decade, the modern workforce has become increasingly mobile.

LMS 136
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Trade Associations Really Have Organizational Memberships

Eric Lanke

I have to take issue with Amanda Kaiser of the Smooth the Path blog, who said in a recent post that trade associations don't really have organizational memberships. Your key contact member understands that some of their colleagues at their organization can be members. But, most often when they think about the value of the association, they are not thinking about the value to their colleagues, or even the value of the membership to their organization, they are thinking about the value of the memb

Committee 113
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9 “Musts” for a Successful Association Board Orientation

GrowthZone

You want new board members to hit the ground running, right? The key is to make sure your orientation process is actually producing results. Get the Field Guide to Board Orientation for. a step-by-step plan. A successful orientation program generates excitement and motivation. By the end of the orientation process, new (and existing) board member(s) should: Feel comfortable and involved.

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Facebook for Associations: Build a Community for Your Nonprofit with These 5 Best Practices

Wild Apricot

Want to start harnessing the power of Facebook for associations? Here are the five best practices you need to apply to your nonprofit's Facebook strategy today.

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Association Brain Food Weekly: 7.13.18

Reid All About it

The weekly list of free educational events and resources for the association community… I’m always astonished when I meet someone who works for an association that doesn’t even support their professional development. That’s just ignorant. WBT Systems has some help for staff in these short-sighted associations: ideas for convincing your employer to pay for your professional development.

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14 of Our Favorite Examples of Storytelling in Marketing

Higher Logic

When was the last time you saw a commercial that made you cry? Maybe it was one of those gems during the Super Bowl, or maybe you’re not the crying type – either way, what’s the secret behind these stirring commercials? When you think about it, it’s odd that we’d cry over something (not you, non-cryers) that’s simply advertising a product or service for purchase.

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Where Does Your Association Fit in a Changing Postsecondary World?

Blue Sky eLearn

In the late 1990s, higher education and the importance of a four-year college degree started to change. The education systems themselves were not changing, but businesses were. It had been a national standard that in order to get a start a successful career you must first earn a college degree. Obviously, there are exceptions to every rule, but for the most part higher education was the first step to entering the workforce.

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Membership 101: Exit Surveys

Spark Consulting

Sometimes, despite your best efforts to understand your members’ most pressing problems and most important goals, and provide solutions for them, members lapse. What happens next? You should try to find out why they left. One approach membership pros often take to discover their reasons for leaving is to ask membership committee members to make calls to lapsed members.

Survey 170
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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen.

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YM Unity: A place to connect, collaborate and contribute.

YourMembership

As a customer of YourMembership (YM) association management software (AMS), you can meet up with many other administrators who have years of knowledge and experience on the platform. Wouldn’t it be cool if you could easily reach out to them whenever you wanted for ideas and answers? Chances are good those users have the same. The post YM Unity: A place to connect, collaborate and contribute. appeared first on YourMembership.

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3 Tips for Making Culture Change Sustainable

Jamie Notter

This is probably one of the biggest fears among leaders when it comes to culture change: what if we start making the change, and then the effort just fizzles out? After all, culture is something that is easy to ignore, since it has the power to live and grow without your attention. Here’s are three quick tips for making sure your culture work stays on course. 1.

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5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. We discovered that many of them aren’t making use of certain features that could be taking them to the next level. If you pair this with our finding that one of the biggest marketing automation challenges for associations is a lack of platform knowledge, it starts to look like associations might not be making use of t

Marketing 205
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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How to Get Your Association to Support Staff’s Professional Development

WBT Systems

Pick an association website at random and read their About page. Chances are you’ll see something in their mission or values about education. Associations have long been leaders in the lifelong learning business—which is why it’s so shocking to see how few associations support staff’s professional development, according to these survey results from Association Media & Publishing.

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Association Brain Food Weekly: 7.6.18

Reid All About it

The weekly list of free educational events and resources for the association community… WBT Systems explains why employer and learner interest in digital badges (credentials) is growing rapidly —and why your association should satisfy that interest. Does your association IT leader pass the CIO sniff test? David DeLorenzo describes the CIO-level skills all association IT leaders must possess —even if they don’t have the CIO title.

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3 Ways Organizations Win at Marketing

Wild Apricot

You see them every day. On Instagram, on Facebook and IRL (in real life). Organizations that seem to win at marketing their mission and their programs. They are everywhere and their donor family (and budget) is large! Here are the three things they're doing right — and how you can too!

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LMS Integration: Why is it important?

Blue Sky eLearn

You probably know what an LMS is – a Learning Management System. Maybe you’re already using one. You have tests, surveys, and certificates. You charge money for people to take your courses and track their progress. And so on and so forth. But is your LMS integrated? And why is that important? eLearning Industry goes as far as to say that an LMS API is the single most important feature for training automation.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Don’t Be Fooled by Correlations

Jamie Notter

The HR world loves correlations. Every conference I go to, and every cool HR tool I see shows me some awesome statistic that connects whatever they are hawking to dramatic results. For example, I saw this in an infographic put out, not surprisingly, by an employee engagement software company: “Companies with higher employee engagement achieved 2.5x the revenues of competitors with lower engagement.”.

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5 Ways to Boost Fundraising with Online Community [Infographic]

Higher Logic

The donor experience is changing, and nonprofits need new strategies to amp up their fundraising. The bad news is that fundraising is getting tougher. Why? Well, although the amount given is growing, there are less donors to go around. According to Blackbaud’s recent report , every generation has seen a decline in givers since 2013, except for Baby Boomers.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. Student loan debt isn’t their only problem, credit card debt is a huge burden too. The state of millennial membership.

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Association Brain Food Weekly: 7.27.18

Reid All About it

The weekly list of free educational events and resources for the association community… You can improve your content marketing by rethinking your website user experience. Organize your content into pillar pages or topic cluster pages. They’re great for both SEO and the user experience. HubSpot walks you through seven examples of pillar pages so you can see how they work.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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42 Free Nonprofit Webinars for August 2018

Wild Apricot

Here are 42 free nonprofit webinars for August 2018.

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Interview with an Expert: Laurie Frye, Cannon Financial Institute

Blue Sky eLearn

Laurie Frye is a Professional Education Coordinator at Cannon Financial Institute, where she has worked for the past 10 years. Over the years she has gained ample experience and knowledge in the professional education sector. 1. How long have you been involved with professional education? Just over 10 years now. 2. How did you get involved with the virtual and eLearning side of things?

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What Is Culture Stewardship?

Jamie Notter

When we give our consulting clients an overview of what should be included in their “Culture Playbook,” we offer up six possible sections of the playbook: Rituals and artifacts. Stewardship. Talent/HR. Process. Structure/Design. Technology. You don’t NEED to have a play in every section, but we found early on that people needed a little prodding to realize that there were more things to do to build a culture than change one or two processes.

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The Event Planner’s Guide to Using Online Community for Your Annual Event

Higher Logic

Your annual event might be looming, or it might be a year away – wherever you are in the planning, it can feel like you’re stuck in a crazy-making cycle. The good news is, if you have an online community, you’ve got access to a tool that puts you one step closer to making your job so much easier. Are you taking advantage of the support your online community can provide?

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

No one likes to admit it, but let’s face it, we’re all curious about how we stack up or rank compared to others. It’s human nature—the ego at work. Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement.

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Association Brain Food Weekly: 7.20.18

Reid All About it

The weekly list of free educational events and resources for the association community… Tim Ebner at Associations Now talked to the American Society for Quality about some of the things they did to turn around declining membership. The first two tactics will definitely reap results—the third is a nice-to-have but you can live without it. In the “great minds think alike” department, first we have Mitch Joel who says, “The future never comes when you can’t nail the present.

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Wild Apricot Launches Polls

Wild Apricot

You can now ask questions and run surveys from your Wild Apricot admin account, thanks to our new Polls feature. Find out how to start creating polls, and get some inspiration on ways to use them.

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